The Journal.
The Journal.
Nov 25, 2020
The Agony and Ecstasy of Tab
Play • 20 min
When Coca-Cola announced it was discontinuing Tab, its long-running diet soda brand, it left a small band of fiercely loyal soda fans in the lurch. WSJ's Jennifer Maloney talks about the rise and long decline of Tab, and Ryan goes in search of the elusive pink can.
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