VINTed by Scout Driscoll
Scout Driscoll
Welcome to VINTed with Scout Driscoll. Come along with Scout on her journey into the wine world where she talks sales and marketing with top leaders in wine. Get ready for industry insights on marketing, design, and answers to the ultimate question.... "what moves wine?" In Season One: • Branding and Marketing for Wineries • Ops Talk: Pricing, Pitfalls, and Scaling Your Winery • Shaping Your Winery's Strategic Brand Story • Leveraging Design Thinking and Insights to Drive Wine Sales • Virtual Experiences for Winery Marketing • Small Napa Valley Producers • Rebranding Your Winery • Packaging Design • Connecting with Your Winery's Community • Renegade Marketing and the Art of Standing Out: Counter Culture Brands for Wineries • Pixel Perfect Bottle Shots • Sustainability in Wine • Brand Story, Narrative, and Defining Your “So What” for Wineries • Feature Interview: Silicon Valley Bank’s Rob McMillan on Connecting With Younger Consumers • Paper Wine Bottles • Wine Label Do’s and Don’ts • Alternative Packaging for Wine • Celebrating Culture Through Wine • Cutting Edge Digital Marketing for Wineries • Marketing Legacy Wineries • The BIPOC Community in Wine • Developing Savvy Marketing Plans for Wineries • What Wineries Can Learn From Beer Marketing • TikTok for Wineries: How To Use TikTok To Grow Your Brand
VINTed by Scout Driscoll
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