The Veterinary Marketing Podcast
Brandon Breshears
Subscribe
The veterinary marketing podcast is all about helping your practice engage, retain and attracting clients to your practice so that you can provide the best care possible! Shows are released weekly on Mondays.
Available episodes
Newest first
Oldest first
2 days ago
VMP 251: Transform Your Veterinary Practice's Marketing With Virtual Assitants
In this episode, I had the pleasure of interviewing Tobe Brockner from Katuva.com about how virtual assistants can help businesses save time and increase productivity.
As a business owner, I know that time is my most valuable asset. But what if I could delegate some of my tasks to someone else? That's where virtual assistants come in. Tobe shared his experience in hiring and training virtual assistants from the Philippines to help businesses save time and increase productivity.
During our conversation, Tobe explained that virtual assistants can do almost anything, from admin tasks like screening emails and managing calendars to marketing tasks like creating social media posts and videos. By hiring a virtual assistant, businesses can focus on high-value tasks while saving time and money.
But how do you find the right virtual assistant for your business? Katuva.com offers a six-week onboarding process called Empower Plus, which includes a kickoff call to understand your needs, a DISC assessment to match you with a compatible VA, and over-the-shoulder calls to review progress and ensure a solid working relationship has been established.
Tobe also shared his team's strategy of sending small gifts to clients who refer them to others. Investing time and effort in building systems in the beginning can save a lot of time and increase consistency in the long run. Building a client experience system can also help retain clients and attract new ones.
The pricing for hiring a virtual assistant through Kava.com is also reasonable, with part-time VAs costing $695 a month and full-time VAs costing $1350 a month, which works out to be less than $8 an hour.
In conclusion, virtual assistants can help businesses thrive by allowing owners to focus on high-value tasks while delegating other tasks to remote workers. Katuva.com offers a comprehensive onboarding process and reasonable pricing, making it a great option for businesses looking to hire a virtual assistant. So, if you're looking to save time and increase productivity, consider hiring a virtual assistant today!
playlist_add
6 days ago
VMP 251.5: A Veterinary Marketing Principle That Can 10X Your Marketing Effectiveness
I'm excited to share our latest episode with you. Are you finding it challenging to attract new clients to your veterinary hospital? Or maybe you're struggling to retain current clients and engage with them effectively? Well, you're in luck because in this episode, we're diving into how to create effective marketing systems for your veterinary business.
Our guest speaker and I share valuable insights on the importance of creating reusable and duplicatable marketing systems with specific goals and objectives. We break down these systems into three categories: attracting new clients, retaining current clients, and engaging with current clients. By focusing on these three areas, you can ensure that your marketing efforts are targeted and effective.
One key takeaway from this episode is the importance of using a consistent naming convention for easy access to content. This ensures that you can quickly access the relevant information you need and saves you time in the long run.
We also highlight our podcast sponsors, usedvetequipment.com and newvetequipment.com, which offer used and new veterinary equipment with clear pricing and warranties. And as always, I offer free marketing consultations to interested listeners, with a focus on creating scalable, measurable, and dependable ways to generate clients for veterinary hospitals.
In conclusion, if you're struggling with your veterinary business's marketing efforts, this episode is a must-listen. By following the tips and advice provided, you can create effective marketing systems that will help you attract new clients, retain current clients, and engage with them effectively. And remember, don't hesitate to reach out for further assistance and support.
playlist_add
May 12, 2023
VMP 250.5: What Content Type Works Best For Your Veterinary Practice?
I'm excited to dive into a topic that's essential for veterinary hospitals - long-form content. As a hospital, you want to attract high-quality clients who trust your expertise and values. But how can you do that through your content?
In this episode of the Veterinary Marketing Podcast, we'll explore the importance of creating both short-form and long-form content, with a focus on the latter. Long-form content, such as podcasts and videos, allows you to provide more value to your clients and dive deeper into specific topics. Clients who engage with long-form content are more likely to believe in your recommendations and have a shorter buying decision process. They may also be more informed about your hospital's values and approach to veterinary care.
But why does long-form content have such a powerful impact? It comes down to trust and credibility. When you take the time to create in-depth content, you demonstrate your expertise and dedication to your field. Clients are more likely to trust you and see you as a valuable resource, which can lead to long-term loyalty.
Of course, short-form content like reels and stories also have their place in your content strategy. They can capture attention and provide a quick glimpse into your hospital's personality and services. However, don't neglect the potential benefits of long-form content.
So, how can you get started with long-form content? Don't be intimidated! Consider topics that your clients may be interested in, and think about how you can provide in-depth value. Don't forget to showcase your personality and approach to veterinary care.
At the end of the day, creating both short-form and long-form content can help you attract and retain high-quality clients for your veterinary hospital. Give it a try and see the impact it can make. And if you need any help or have questions, don't hesitate to reach out to us for content marketing assistance. As always, thanks for tuning in to the Veterinary Marketing Podcast!
playlist_add
May 11, 2023
VMP 250: Recession-proof Your Veterinary Practice's Marketing With 3 Simple Steps
I'm really excited about this episode because it's something that's really close to my heart. We're going to be talking about how economic challenges shouldn't hold you back from pursuing your passion for animals and veterinary medicine.
I've been in the veterinary industry for a while now, and I know firsthand how tough it can be to start and grow a successful veterinary practice, especially in today's economic climate. But I truly believe that with the right mindset and strategy, it's possible to thrive and create a practice that not only supports you financially, but also allows you to make a real difference in the lives of animals and their owners.
In this episode, I'm going to be sharing some of my top tips and insights for overcoming economic challenges and building a successful veterinary practice. We'll be talking about everything from developing a strong business plan to leveraging digital marketing and social media. There are plenty of strategies you can use to take control of your practice and steer it towards success.
I always say that it's important to be the captain of your own ship and take charge of your practice's future. So if you're ready to overcome economic challenges and build the practice of your dreams, be sure to tune in to this episode of the Veterinary Marketing Podcast. I can't wait to share my insights with you!
playlist_add
May 4, 2023
VMP 249.5: A Quick Marketing Tip To Improve Your Veterinary Practice's Conversion
In this episode I wanted to share a game-changing tip with all of you veterinary professionals out there who are looking to improve your conversion rates and attract more clients. In this episode, I discuss the importance of providing direct booking links on your social media and listing profiles.
By providing these links, you make it easier for potential clients to book appointments with your practice. This not only improves your conversion rates but also helps to establish trust and credibility with your audience.
So, if you're a veterinarian or work in a veterinary hospital, take note and make sure to implement this tip into your marketing strategy. It's a simple yet effective way to attract more clients and grow your practice. Tune in to the Veterinary Marketing Podcast to learn more about this topic and other marketing strategies for veterinary professionals.
playlist_add
May 2, 2023
VMP 249: Veterinary Marketing Tools That Every Veterinary Practice Needs To Use
As a veterinary practice, it's crucial to have a solid marketing strategy in place to connect with clients and grow your business. In this podcast episode, the hosts discuss some of the best marketing tools for veterinary practices that can help you achieve your goals and measure success.
The episode covers a range of topics, from web tracking and practice management software to client engagement and content creation. One of the key takeaways is the importance of setting goals and using analytics to measure success. By using tools like Google Analytics and GA4, you can track your progress and make data-driven decisions about your marketing strategies.
Another essential tool for veterinary practices is practice management software that integrates with APIs like Google Analytics and web hooks for tracking conversions and ROI. This allows you to monitor your campaigns in real-time and optimize for target ROAS bidding in Google Ads.
The episode also touches on client engagement and retention, highlighting the effectiveness of email and text messaging. By using a comprehensive communication platform like Go High Level, you can send targeted messages, automate your campaigns, and save time.
Other tools discussed in the episode include Zapier for automation, Canva for creating social media graphics, and Auto Podd for editing podcasts. These tools can help you streamline your marketing efforts and create high-quality content that resonates with your target audience.
Overall, the episode offers valuable insights and recommendations for veterinary practices looking to improve their marketing strategies. By taking advantage of these tools and resources, you can connect with clients, grow your business, and achieve your goals. So, what are you waiting for? Start implementing these tips and tricks today and see the difference they can make for your veterinary practice.
playlist_add
Apr 26, 2023
VMP 248.5 The Ultimate Tip to Use AI and Google Business Profile Posts for Organic Traffic!
In this episode of the Veterinary Marketing Podcast, host Brandon Breshears discusses using digital marketing to attract, engage, and retain clients for veterinary hospitals. The episode focuses on a hack for automating Google Business Profile posts using AI tools and Zapier. Brandon explains how to set up the process and emphasizes the benefits of quick ranking and organic local keyword ranking. The episode also promotes two websites that sell veterinary equipment and a new resource called the Connect with Clients Assessment, which helps veterinary practices improve their client connections. Listeners are encouraged to check out the AI marketing course on the Veterinary Marketing Podcast website for more information.
playlist_add
Apr 20, 2023
VMP 248: 60 Million Views and Counting: The Secret to Arielle Putter's Viral Veterinary TikTok Marketing Strategy for Spot On Vet Revealed
Why Your Veterinary Practice Needs to Be on TikTok: Insights from a Pro
Are you a veterinary practice owner who thinks social media marketing is not worth your time and effort? Think again! According to Ariel Putter from Spot On Veterinary Hospital and Hotel, TikTok can be a game-changer for promoting your practice and attracting new clients. In a recent episode of the Veterinary Marketing Podcast, Ariel shared her experience of using TikTok to showcase her practice's unique services, beautiful facility, and adorable patients.
So, what makes TikTok so special? Ariel believes that TikTok offers a unique opportunity to connect with clients and show them what goes on behind the scenes. With over 60 million views and 10 million likes in just six months, she has seen an increase in clients who have found them through the platform. Once they grab someone's attention on TikTok, they tend to become more dedicated clients.
But how can you create engaging content on TikTok? Ariel suggests using trending songs, adding captions, and posting frequently to increase engagement. She also emphasizes the importance of showing personality in videos and making jokes to hook viewers in. And don't forget to engage with viewers in the comments section, which she achieves by creating recurring characters that people love.
While some people may argue that TikTok is not local or regional, Ariel notes that TikTok allows for more niche communities to form. It also allows for more personality to shine through and that creators can engage with their audience in a more personal way. TikTok is not curated, and it allows for more creativity and originality than other social media platforms.
So, what are you waiting for? Follow Ariel's advice and start using TikTok to promote your veterinary practice today. Who knows, you might just become the next viral sensation!
playlist_add
Apr 18, 2023
VMP 247.5 Don't Get Left Behind: The Urgent Need for Veterinary Practices to Switch to GA4
Hey everyone, it's Brandon Breshears, and in this episode of the Veterinary Marketing Podcast, we're going to talk about something that's really important for your veterinary practice's marketing strategy: upgrading to Google Analytics 4.
Now, if you're not already aware, the old version of Google Analytics, Universal Analytics, is being sunsetted in July, which means you need to switch over to GA4 as soon as possible. But don't worry, it's not just about upgrading for the sake of it - GA4 is actually a better product that comes with a lot of benefits for your practice.
First of all, GA4 integrates really well with other Google products, which means you can get a more comprehensive view of your marketing efforts across different channels. And, it allows for more detailed event tracking and conversion tracking, so you can really understand how people are engaging with your website and where you can make improvements.
But here's the thing: if you don't make the switch to GA4, you're going to miss out on valuable data and benchmarks that you'll need to inform your marketing decisions. Without this information, you won't be able to see what's working and what's not, and you could end up wasting your marketing budget on tactics that aren't effective.
The good news is that by making the switch, you'll get better insights, more conversion actions, and better linking across products. It's really a no-brainer if you want to stay ahead of the game in the competitive world of veterinary practice marketing.
And hey, before we wrap up, I want to give a shoutout to our sponsors for this episode: UsedVetEquipment.com and NewVetEquipment.com. Be sure to check them out if you're in the market for veterinary equipment - they've got some great deals!
So, don't wait any longer - listen and make the switch to GA4 today and start getting the insights you need to take your veterinary practice marketing to the next level.
playlist_add
Apr 12, 2023
VMP 247: De Novo Marketing Lessons Learn Growing From Zero To Five Practices In 18 Months
The Veterinary Marketing Podcast features an interview with Gil Bulin, co-founder of Sploot Vets, a veterinary clinic network that offers primary and urgent care services for pets. The episode discusses the unique approach of Sploot Vets in terms of customer experience and service offerings, and the marketing strategies that have contributed to the success of the business. Gil emphasizes the importance of data in marketing decisions and the need to connect the dots to understand what is working and what is not. The discussion also covers the challenges of hiring in the veterinary industry and the importance of marketing in attracting new veterinarians and support staff.
playlist_add
Dec 21, 2022
VMP 246.5: 4 Of The Best AI Tools For Your Digital Marketing
In Today's Episode, I share 4 of my favorite AI Tools that I think will be able to help your digital marketing
Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.
Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions or comments, or need help with anything
playlist_add
Dec 15, 2022
VMP 246: AI Tools To Help Your Veterinary Marketing
Over the past few years, artificial intelligence tools specifically within the marketing space have been creeping up, but over the past couple of months huge strides have been made, and chatGPT has gone viral if you haven't been seeing a slew of AI created images or people raving about how good the AI created text is you probably haven't been on Facebook in the past month.
In this episode, we talked about how to use these new and emerging AI tools to improve your veterinary practice’s marketing. I'm extremely excited for the future and what all of these tools for business owners, and content creators.
I dive into the implications of what a tools can do, the major categories of tools that I think are going to be most impactful, especially across the content creation side of marketing, and then what that actually means in terms of impact.
I think this new emergence of ChatGPT signals a new paradigm shift, much like the disruption the internet caused in the past.
If you have ques…
playlist_add
Dec 8, 2022
VMP 245.5: Make Your Marketing Even Easier With One Quick Trick
In Today's Episode, I share how you can make your digital marketing easier by using one simple quick tip
Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.
Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions or comments, or need help with anything
playlist_add
Dec 5, 2022
VMP 245: Effective Branding For Your Veterinary Practice With Rhonda Bell
In Today's episode we have a special guest, it's Rhonda Belle from DogDaysConsulting.com and she's sharing her insights on branding and building your veterinary hospitals presence online. I found the interview to be incredibly insightful and gives us some super practical tips for creating a brand that's going to attract the right kind of clients to your Veterinary Hospital.
We cover everything from how to develop a brand for your Veterinary practice, to how to handle and approach your team members to creating their own brands in practice, and much more!
I really liked having Rhonda on because she is a CVPM and has a ton of in-practice experience. This lends itself to giving tips and tools that are actually going to be used, especially when it comes to creating content, which usually gets put on the back burner.
So often, you'll hear the word authenticity turn around when it comes to creating content and building a brand oh, but what does that actually mean? I really liked Rhonda'…
playlist_add
Dec 2, 2022
VMP: 244.5: One Tip That Will Dramatically Improve Your Marketing
In Today's Episode, I share one thing you can do to improve your marketing dramatically!
If you would like to get Dog and Cat Cards in your waiting room and want to get in contact with Leanna you can reach out to her at hello@dogandcatcards.com and check out her website Here!
Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.
Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions or comments, or need help with anything
playlist_add
Nov 22, 2022
VMP 244: Double Your Results With Optimization In Your Veterinary Marketing
In this episode we talk all about optimization. Optimization is the secret tool that almost no one uses in the bedroom industry when it comes to their marketing. Most practices will set out to create some kind of marketing, whether its content marketing, social marketing or anything else for that matter, they'll execute that and then never think about it again.
If you're taking the time to do the act of creating content, ads or something else but not taking time to reflect and make adjustments you're missing out big time! The optimization lets you make dramatic improvements on what you're already doing, and more importantly cut out the stuff that is not working for you and your Veterinary practice.
The crazy thing about optimization is that a 2% increase in conversion can lead to a 17% reduction in cost per conversion. Imagine that you're able to decrease the cost it takes to bring in a new client by 17%! You would be dramatically more profitable!
In this episode we break down the…
playlist_add
Nov 17, 2022
VMP 243.5 One Simple Trick To Double Your Veterinary Practice's Content ROI
In this in-between episode I give you a quick tip that will dramatically help you improve your content’s reach, engagement and conversion.
The truth is, I initially thought hat when it came to content creation, the most important element was well, the content. The truth is, you need to fucs just as much on the topic, hook and engagement tactics to get more out of what you’re doing.
When I started working on ideas and hooks, the numbers went up, and I was able to increase retention. It all starts with the first click and the first engagement, and if you don’t have a shot at getting that, there isn’t any point to making the content itself.
playlist_add
Nov 14, 2022
VMP: 243 Simple Ways To Make Your Veterinary Practice Content Way More Effective
In today's episode I cover the essential Elements you need to consider when you're creating content for Veterinary Hospital. A lot of the content that I create in the past year has been dramatically different from previous years, because I've been intentionally trying to improve the content, reach and engagement of the things that I do create. In this episode, I'll detail the most important elements that you need to consider before during and after content creation.
When it comes to content I believe that now more than ever you need to focus on your Niche Target audiences. I like to call these audiences buckets or content buckets. Within each bucket, you'll have subgroups, and you want to test and try targeting the subgroups for example in your general buckets you'll have things like dog owners, or cat owners and then in the sub buckets, you'll have content related to kittens more large breed dogs or senior pets. The more specific that you get within your Niche typically the more use…
playlist_add
Oct 31, 2022
VMP 242.5: How Frequent Should You Be Sending Emails & Text For Your Veterinary Practice
How frequent is too frequent to send out emails and text to your clients? In today's inbetweenisode we talk about how frequency in your content, emails, text and messaging is key.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything
playlist_add
Oct 31, 2022
VMP Update!
I've made changes to my podcast, my client work and what you can expect!
If you want to work with me go here: https://calendly.com/brandonbreshears/30min
playlist_add
Oct 25, 2022
VMP 242: Should Your Veterinary Practice Use Text Message Marketing?
Should your veterinary practice use text message marketing? There are many reasons why I think text message marketing is incredibly important and only gaining steam, but here are a few:
First, text messaging for your veterinary practice is a marketing is an owned medium, so you can control how often the texts go out, what the message is and when people get it.
Second, text messaging is highly effective when it comes to open rates. You can’t beat it. Period. If you need to fill appointments or schedules getting text messages out really helps to get response.
Third, it isn’t going anywhere. Text messaging is only gaining traction and as a medium it is probably one of the most effective ways you can market. On top of that, you already have a contact list in your PMS.
IN this episode I cover some of the best text messaging platforms out there that allow you to create automation flows, allow you to connect on a 1-to-1 basis as well as a 1-to-many basis.
The items I talk about are:…
playlist_add
Oct 21, 2022
VMP 241.5: How To Avoid Info Overload WHen Learning New Marketing Strategies
Do you ever feel like you’re addicted to learn more? I know there are times when I can find myself constantly consuming new books, podcasts, training and courses and it usually doesn’t result in better marketing.
At least for me, the act of learning can become what feels like an achievement rather than implementation. In today’s episode, I cover the framework that I use so that I don’t get distracted by trying to learn more and more without implementing.
Hopefully this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything
playlist_add
Oct 19, 2022
VMP 241: How To Create A Client Generation System For Your Veterinary Hospital
Most better hospitals don't have client generation systems in place. The proof is when things slow down all of a sudden they ask, quotes what should I do to get more appointments?
I can't tell you how many conversations I've had lately that have turn off by saying we're down by 20%, or we have a lot of appointments open this week, what should we do?
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
So today's episode is to give you a clear path on what you need to do so that you can generate new clients without worry.
We talk about first identifying who you want to be targeting, then we talked about creating your offer and finally applying traffic so t…
playlist_add
Oct 12, 2022
VMP 240.5: A Quick & Easy Tip To Automate Your Veterinary Practice's Analytics
In today’s Inbetweenisode I share a small tip and an easy trick to help you with google analytics.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Oct 11, 2022
Episode 240: How To Use Analytics To Improve Your Veterinary Practice's Marketing
In this episode, we covered the easiest way in my opinion to get better at marketing for your Veterinary Hospital: using Google analytics. Google Analytics is a great product that's been around for now almost two decades, but very few veterinary hospitals that I know actually use it. The truth is most Veterinary practices, and small businesses for that matter have analytics installed on their site but the crazy reality is that about 70% of people never actually look at what's going on.
The easiest way to get better at marketing is to understand:
1) how you're getting traffic
2) how the traffic is engaging with your site end
3) how to make improvements so that you increase your conversion, and retention which will turn into better results
Most people can't remember what they ate for lunch 2 days ago. Yet, they expect that they're going to be able to remember what works and what doesn't when it comes to marketing, messaging, call to action, or anything else related to digital marke…
playlist_add
Aug 31, 2022
Episode 239.5: Conversions with Google Analytics 4 for Your Marketing
In today’s Inbetweenisode I talk about conversions with google analytics 4!
Have openings in your schedule? Let's work together to get it filled! Contact me Here
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Aug 24, 2022
Episode 239: 6 Crucial Marketing Activities That Can Help Transform Your Veterinary Practice
In today's podcast, I share the 6 most crucial fundamental marketing steps to use to grow and transform your veterinary practice digital marketing. These activities are the bare minimum to use in your digital marketing that will drive returns in your marketing.
1) Analytics -We need to have Google ads, google tag manager, goals, and events all set up. Need to understand how your traffic is getting there. Figuring out where each audience is coming from.
2) System for generating customers, clients, and lead flow.- A steady stream of people who want and need your services as well as a way to engage with potential clients. And understanding exactly what you offer and why they are beneficial to clients.
3) Email marketing- Send at least a weekly email to customers
4) Text message marketing- Having text as an option is quicker and if done correctly can be highly beneficial
5) Content marketing strategy - If we have all the other steps already in place the content will drive more traffic…
playlist_add
Aug 17, 2022
Episode 238.5: Brand New Free Tool From Google For Your Video Marketing
In today’s Inbetweenisode I share a brand new tool from google that will help you with your video ads in your marketing.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Aug 12, 2022
Episode 238: Dr. Caitlin Dewilde on How To Create Return With Social Media Marketing
In today's podcast, I am joined by special guest Dr. Caitlin Dewilde from The Social DVM to talk about creating return with your social media marketing. We also cover how to track ROI, What is working, what should you be doing with video, photo,written content, and more practical tips for your veterinary practice.
Caitlin is a veterinarian from St. Louis who was fed up with clients looking up stuff through the internet so The social DVM was born in 2013. To reach and interact with clients directly through social media. She also has a brand new book now available Social Media and Marketing For Veterinary Professionals.
She shares with us some of her biggest and most important tips for social:
Have a multi modal or media approach. Branch out to other social sites.
Think about your best clients at your practice and how do we target our best clients to get new clients just like them to grow our business with the best of the best clients in our practice. And how we target them is we ask…
playlist_add
Jul 27, 2022
Episode 237.5: How To Improve Your Copywriting To Attract Clients
In today’s Inbetweenisode I share how to improve your copywriting to attract clients for your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Jul 20, 2022
Episode 237: The Current State of Social Media and What That Means For Your Practice
In today's podcast, I talk about the state of social media we currently see it, what's working, what's not working on social media, and some of the most important trends for your veterinary practice.
Some of the most significant changes we have seen on social media have been typically in and surrounding content.
We see changes in each one of these areas:
How content is shared
How content is created
and How content is distributed
but the biggest change we've seen and continue to see is how people engage with content.
Most platforms such as Twitter, Facebook, and Instagram have for the most part been pretty consistent with their algorithm for the last 3 years and haven't had any major groundbreaking changes to their algorithm. We also see that across platforms there are different behaviors now. We are moving more towards niche type of content rather than personal relationship content of people you actually know. Creating content that is general and vague is just not going to perfo…
playlist_add
Jul 13, 2022
Episode 236.5 Two Types of Clients You Should Be Focusing On In Your Practice
In today’s Inbetweenisode I share the two types of transactional clients you should be focusing on in your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Jun 29, 2022
Episode 236: Cheyanne Flerx On How To Succeed With Your Practice's Social Media
In Today's podcast, I am joined by social media marketing expert Cheyanne Flerx from Hey Cheyanne again! We talk about social media marketing with intentionality, how to find the best type of marketing, how to target organic content, how to establish your goals for your practice, And overall how to succeed with your social media marketing.
Cheyanne got her start in veterinary medicine as a vet assistant. She was introduced to the world of social media marketing in the veterinary space by being given the task of updating the practice's Facebook page. Now she runs her own brand, Hey Cheyanne where she is a social media marketing educator and coach helping other Veterinary practices.
We are now seeing a shift in social media in general but definitely in veterinary marketing. And something that practices need to figure out is. What is the core reason or why you are using social media in your practice? That is the key practices need to find so they can effectively have their marketing wor…
playlist_add
Apr 6, 2022
Episode 235.5 Tips and Tricks For Filling Your Practices Schedule
In today’s Inbetweenisode I share some tips and tricks that I use for my clients to fill up their practices schedule
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Mar 3, 2022
Episode 235: Michael Shirley Sharing Community Marketing Campaigns That Help Your Veterinary Practice Grow
Michael Shirley from Family Pet Health joins us again! In today's podcast, We cover how to do community marketing by how to use a podcast to get on radio stations, creating events in your local community area, writing for local newspapers, and much more.
Community marketing is a great way to build awareness of your practice while actively growing your clientele right around you and becoming a known name of the community. Michael shares how he creates and produces his content for his community marketing.
Create your podcast contact with a script or at least an idea of what topic you'll be covering. As well as creating content for your client avatar and what they want to learn and hear about. Invest in a good microphone, can be small and portable to have great sound quality. Having an easy to use editing software either on your phone or desktop is also very helpful. Michael likes Twisted Wave for phones and Audacity Once the podcast is created and ready to go it can be sent out to loca…
playlist_add
Nov 30, 2021
Episode 234.5: How To Price Your Practice
In today’s Inbetweenisode I talk about pricing in your practice.
Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Nov 18, 2021
Episode 234: All About Tracking Your Marketing
In Today's episode, I talk all about tracking your marketing and specifically marketing metrics. It is no surprise that tracking your marketing has become more difficult within the last few years. With the Apple IOS 14s privacy update, IOS 15 with even more changes is on the horizon. and even Google has added difficulties to tracking your digital marketing.
With both Apple and Google coming against Facebook tracking pixels it has made marketers have to find different ways to track conversions and metrics. I share some ways you can create easy ways to see where your traffic is going.
1 Have Google analytics and 2 Google Tag Manager installed on every page of your website
3 Set up pages based on channels- Create landing pages for specific channels so you know where that click came from
4 Use UTM Codes- We went over what UTM codes are and do in the last episode in depth. UTM Codes are little streams of coding attached to URLs that you can create to see where customers come from specif…
playlist_add
Nov 12, 2021
Episode 233.5: Are You Using This Tracking Tool In Your Marketing?
In today’s Inbetweenisode I talk about using UTM Code for tracking your marketing for your veterinary practice.
Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Nov 8, 2021
Episode 233: How To Create Offers For Your Niche Specific Audiences
In Today's episode, I am continuing off last week's episode using the Maverick Marketing Method and I'm sharing how to create offers for your niche specific audiences. I go over how to make and present offers and what is the best way to do that.
As we covered last week in the first part of the Maverick Marketing Method. The first step of creating your offers is knowing exactly the audience you are targeting. Really scale down the audience you want to market to market to. We also covered figuring out what products and services we will be selling to these groups we have defined.
Now to create the offer we need to find out your audience's pain points.
What does this audience need a solution for in the lives of their pets? How can you make this offer more valuable?
List out what is included in your offer- Most people are unaware of what exactly is included in many services. if they see all t
How do the features benefit the clients and their pets? Do these services provide a solution f…
playlist_add
Nov 4, 2021
Episode 232.5: Are You Setting Your Practice Apart From The Competitors?
In today’s Inbetweenisode I talk about what makes your veterinary practice different and stand out from all the other practices around.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Sep 8, 2021
Episode 232:How to Make Your Marketing Effective With The Maverick Marketing Method
Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today’s episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I'll go over ways you can make your digital marketing be more effective and efficient that will be beneficial for your veterinary practice.
Now there are 3 ways to grow your business typically
-Cut cost
-Increase Prices
-Increase Frequency
From a digital marketing standpoint the best way we can grow your practice is by focusing on the the last 2 methods. Increasing prices and increasing frequency can work hand and hand together to ultimately help you weed out what you don't need to spend money or focus on. With both of these, we need to be increasing revenue and growth which should be the primary focus on digital marketing.
With increasing revenue, we need to do it the…
playlist_add
Sep 8, 2021
Episode 2315: Why You Should Avoid Mass Messaging Marketing In Your Practice.
In today’s Inbetweenisode I talk about why you should avoid mass messaging marketing in your practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Sep 2, 2021
Episode 231: Social Media Marketing With Crystal Cuadra-Cutler From Sociable Pet
In Today's episode, special guest Crystal Cuadra-Cutler from the sociable pet on Instagram joins us on the podcast to talk about many social media marketing topics where we cover Instagram, Tik Tok, and more.
Crystal got into Veterinary medicine over 20 years ago starting out as a veterinary assistant and working all the way up to hospital manager. She then got into social media marketing in the veterinary space over 5 years ago when she started doing her hospital digital marketing. She now works full-time doing social media marketing for the veterinary space and helps 17 other practices.
We discuss how Veterinary practices are now in a time where most if not all have at least one form of social media platform they are on. And as times continue to change so do the goals of your social media marketing. Focusing our returning clients with our social media marketing especially for very overwhelmed practices is a great way to continue building their brand with their followers. Having a w…
playlist_add
Aug 24, 2021
Episode 230.5: A Simple Overlooked Tip To Use In Your Digital Marketing
In today’s Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Aug 17, 2021
Episode 230: Marketing With Video For Your Practice With Craig Spinks From Veteos
In Today’s Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more.
Craig got his start in video production over 20 years ago and has been working exclusively with the vet industry for over the last 5 years creating and producing top notch high quality videos for veterinary practices.
Videos for most veterinary practices have been a weak point as video production and creation can come off overwhelming and difficult for busy practices. But videos can be one of the most effective content an marketing mechanisms when done right. Videos have so much benefit to them as they have an additional element than text and that is emotion. Through video you can connect, create bonds, and convey what cant come through text.
The great thing about how fast modern day technology moves is how we now have high quality cameras sometimes in our very…
playlist_add
Aug 10, 2021
Episode 229: Pet Wellness Plans, Memberships, and Marketing with Loyalty with Brian Macrae
In Today's Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how I got involved and started in the veterinary industry.
The goals of providing memberships and wellness plans in your practice for your clients are to retain and keep your current clients, have your clients come in more frequently, and gain more new clients. Having clear goals will help you market even better.
Key elements for making your memberships and wellness plans work for your practice are setting up your plans to be as automated as possible for your administration. Having also it made easy and clear to articulate to clients will help your adoption rate.
Creating the most ideal loyalty reward program for today would be taking the eleme…
playlist_add
Jul 30, 2021
Episode 228: 7 Lessons To Use To Make Your Practice's Marketing Stand Out
We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years. In these last 7 years, we have seen an immense amount of growth in digital marketing, with growth comes competition and with competition comes needing to stand out. In today’s episode, I am sharing 7 important lessons you can apply to your veterinary practice's digital marketing so your practice can stand out.
Here are 7 things you can do to make sure your marketing stands out:
1) Create A Client Avatar- Having a client avatar helps you know exactly how you do want to target and market to and who you do not want to target. Creating your perfect client and really getting specific about what are their wants, needs, and problems will give you a clear direction of what to market to them.
2) Have Specificity- Tying in with the first lesson, having very specific con…
playlist_add
Jul 13, 2021
Episode 227.5: Easy Ways To Create Content In Your Veterinary Practice
In today’s Inbetweenisode I share some easy helpful tips for your content creation in your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Jul 2, 2021
Episode 227:The Business Side Of Veterinary Digital Marketing with Karen Bolten from The Business Vet
In today’s episode, special guest Karen Bolten from The Business Vet on Instagram joins us to talk about the business side of veterinary marketing, how she got her start and some tips and tricks to using Instagram to reach and grow your veterinary practice audience.
Karen Bolten started out her career in the veterinary field after finishing vet school starting at an internship treating horses and eventually started her own clinic owning for over 8 years. 2 years ago Karen sold her practice and is now going to business school and moved into the business space of the veterinary industry and now helps other veterinary practices with the business side of their practice through her Instagram @thebusinessvet.
Using Instagram for your veterinary practice digital marketing is a great choice for reaching more of your demographics and audiences. Instagram offers more of an opportunity to gain organic engagement and organic followers. Karen has an amazing hashtag generator that she offers to…
playlist_add
Jun 25, 2021
Episode 226.5 Is Your Veterinary Practice Using This Underused Platform?
In today’s Inbetweenisode I share some helpful tips for using Youtube in your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Jun 24, 2021
Episode 226: Content Creation Strategies For Your Veterinary Practice
In today's episode, I go over content, content types, content creation, and content strategies for your veterinary practice. While we have gone over content in the past, the world and how content creation is done have changed. With creating content it is super important to have a content strategy that you exacts of who you are targeting and what you are putting out. With how much content is out on the internet it is important to move away from general info and content. With your content, you will want to have high quality and high value information you are providing your audience with.
Let's talk about the content types that are working now and in the future and the 4 mediums you can use:
Text-Blog Post
Image-Facebook, Instagram, and social posts
Audio- Podcasts
and Video- Most bang for your buck option because it can be used for years over and over again
An example of a content strategy I would use in a veterinary practice would be. Knowing who I want to target, who I want comin…
playlist_add
May 20, 2021
Episode 225.5 How To Make Your Veterinary Practice Different From Competitors.
In today’s Inbetweenisode I share some helpful tips you can use to make your veterinary practice stand out and be different from the competition.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
May 17, 2021
Episode 225: How Content and Email Marketing Can Help Your Practice Grow With Abby Herman
In today's episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow.
Abby has been working with her business full time since 2016 where she has helped many people with their content marketing and email marketing. Her company helps their clients build out strategies for their content marketing around what they want to share and put out for their audiences.
Veterinary practices can grow their content marketing by getting to know what their clients are actually wanting and needing by sending out surveys. Surveys can include what challenges are your clients facing at the moment, how they like to consume their content and information about pets (to know where you can reach them), and what seasonal issues could be a concern for them. Practices can figure out what clients want and need…
playlist_add
Apr 28, 2021
Episode 224.5: How IOS 14.5 Could Effect Your Paid Ads
In today’s Inbetweenisode I share some of the changes that are coming to IOS 14.5, how it could affect Facebook and Instagram ads, and how it could affect us socially and your veterinary practices digital marketing.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Apr 8, 2021
Episode 224: All About Youtube Ad Placements and Types.
In today's episode, It's all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads.
Here the 6 types of placements are:
-Skippable In-stream Ads
This placement is the most recognizable and most common choice where you have the option to place at the beginning, middle, or end of the video has to be a minimum of 15 Seconds long or longer. These are a great choice for your first impression so potential clients can get an understanding of who you are by learning more through the ad.
-Non-Skippable In-stream Ads
has to be a maximum of 15 Seconds long or shorter. Non-skippable ads are great for retargeting people who have looked into your practice before.
-Out Stream Ads
This ad placement varies for the others as this ad is an autoplay. This Ad plays automatically and is mobile-only. While you would have great impressions and views its…
playlist_add
Apr 2, 2021
Episode 223.5: Is Your Practice Missing Out On This Opportunity?
In today’s Inbetweenisode I share an opportunity you could be missing out on with your veterinary practices digital marketing.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Mar 30, 2021
Episode 223: Marketing & SEO Approaches,Strategies and More With Brandon Boyd
In Todays Episode I am joined by special guest Brandon Boyd from Vet and Pet SEO and The Practice Heist Podcast to talk about SEO and digital marketing for your veterinary practice. We share some strategies, approaches, and even misconceptions in digital marketing and SEO.
Here are some key approaches and strategies to think about for your veterinary practice digital marketing.
-Solve a Problem First
Frame your sale in a way that provides your clients with solutions to their problems or concerns by focusing on the benefits of a service, product, etc rather than just the features of the product and service.
-Narrow Down Tactics and Strategies
Have a very clear strategy that you can use for your digital marketing that will actually work and help your practice grow.
-Create Expert Knowledge Content
Your content that your practice produces is very important because you want to create content that will serve your current clients but also allow you to reach new audiences. Create exper…
playlist_add
Mar 25, 2021
Episode 222: How Your Practice Can Prepare For Review Updates and Changes
In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future.
Reviews for veterinary practices are very important and following 2020 reviews have begun to change due to fewer reviews being left and become even more important for all businesses. The same way most people look at reviews before purchasing anything online, people will look at reviews for your practice to gauge if they want to become a client. While reviews are very important and a lot of potential clients search for reviews sometimes they are met with very polarizing either 5 or 1 star reviews there are not very many middle of the road reviews. And a lot of people are becoming warier of reviews questioning the legitimacy of reviews in general.
Some strategies you can use to get even more good reviews…
playlist_add
Mar 19, 2021
Episode 221.5: Quick Tip To Improve Your Conversion Process
In today’s Inbetweenisode I share a quick and easy tip you can use to improve your
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Mar 18, 2021
Episode 221: How Google Ads New Privacy Policy Changes Will Affect Your Ads
In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple's lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too.
As we have talked about in previous episodes their is a privacy battle going on between Facebook, Apple, and Google. Apple made the announcement with IOS 14 that they would no longer allow pixel tracking, which Facebook gathers most of its data from. In 2019 Google announced that it would in the future no longer allow third party cookie tracking on Google chrome browsers. Now Cookie tracking (short pieces of javascript code) would only be allowed for first party cookies (owned by the website owner from an independent source) and not third party cookies (from advertisers like Facebook).
Google has now announced on March 3rd that they are changing their rules and will no longer be using the data they ha…
playlist_add
Mar 11, 2021
Episode: 220.5: How To Make Your Practice Stand Out With A Quick Tip.
In today’s Inbetweenisode I share how you can market what makes your practice stand out from competitors
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Mar 8, 2021
Episode 220: 3 Marketing Misconceptions That Are Holding You Back.
In Todays Episode I share 3 common misconceptions that could be holding back your digital marketing and possibly be hurting the growth of your veterinary practice. I also share how you can combat these misconceptions to help your practice's marketing grow and perform better.
The 3 marketing misconceptions and what you can do instead:
1) Chasing tactics and gimmicks with your marketing- Instead of relying on pitches from marketing company have very clear goals of what you are looking to achieve in your practice's marketing. Find marketing companies and professionals that you trust and can express your goals and trust their judgment to best execute your marketing plan.
2) Waiting for business to slow down to start marketing- While it is hard to imagine during a super busy streak ever slowing down ultimately it is inevitable and does happen eventually. Don't wait for business to start slowing down to start really focusing on your practice's marketing. Setting up your funnels and all yo…
playlist_add
Mar 5, 2021
Episode 2195: Make Your Marketing Even Better With This Quick Tip!
In today’s Inbetweenisode I share how a simple tip can help make your marketing even better!
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Mar 1, 2021
Episode 219: Using Chat Marketing For Your Practice With Phil Masi
In Todays Episode I am joined by special guest Phil Masi from Restoration Marketing! We talk about helpful and easy ideas and uses for chat marketing that you can bring into your veterinary practice's digital marketing.
Chat marketing is using real-time conversations with clients to provide information and help. Automating your messages to serve your clients and point them in the directions they need to go and provide them with helpful information on the spot. With chat marketing specifically in the way of Facebook chatbot messaging you can create fully automated conversational flows with clients. Just like email marketing is able to be fully automated to have replies, chat marketing cuts down the response time and is an easy and time-saving tool to have in your veterinary practices digital marketing. People even more nowadays are turning to chat forms of communication as a preferred way of communicating over email or phone calls. Chat marketing is also able to tie into paid ads givin…
playlist_add
Feb 26, 2021
Episode 218.5: A Practical, Simple, and Easy Step You Should Be Doing In Your Marketing
In today’s Inbetweenisode I share a simple, easy, and practical tip that you should be using in your digital marketing.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Feb 24, 2021
Episode 218: How To Keep Your Facebook Ads Working Effectively
In today's episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to improve your targeting, how you can keep your ads from going crazy from all these changes, and some things you can think about for the growth of your marketing using Facebook and Instagram Ads.
Because of the last few years of controversies with Facebook, they have been made to change their tracking and data collection thus changing how their ads ultimately work. With the newest wave of scrutiny coming from apple with their IOS 14 update of not allowing third-party pixels or cookies to be used on their users it has been impactful for the platform. By using their aggregated measurement tool Facebook now has a new way to track conversion events from ios 14 users.
Other ways you can collect conversi…
playlist_add
Feb 22, 2021
Episode 217.5: Split Testing Ideas To Improve Your Optimization
In today’s Inbetweenisode I share some ideas you can use for split testing and optimization.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Feb 15, 2021
Episode 217: How Veterinary Dentistry and Dental Marketing Can Help Your Practice Stand Out
Special guest Dr. Brett Beckman joins us in today's episode to talk all about veterinary dentistry, veterinary dental marketing, how to differentiate your practice by using veterinary dentistry, and more.
Dr. Brett Beckman is a board certified veterinary dental specialist and founder of Veterinarydentistry.net which offers both live and online courses for veterinarians and veterinary technicians and is the founder of IVDI the International Veterinary Dentistry Institute which offers trainings and the VDP program to become a veterinary dental professional.
Veterinary dentistry offers an amazing opportunity to really setting your practice apart from other general veterinary practices. Using veterinary dentistry in your marketing helps you be able to gain more clients while also retaining current clients that have dental issues or needs. Dentistry care is a huge need for both cats and dogs, new clients are looking for more dental procedures even more now. Offering dentistry in your vete…
playlist_add
Feb 12, 2021
Episode 216.5: How To Keep Your Ad Account In Compliance With Facebooks Ad Network
In today’s Inbetweenisode I share how you can keep your Ads account in compliance with Facebooks ad network with an easy tip.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Feb 10, 2021
Episode 216: How To Attract New Employees To Work In Your Practice With Ads
In Todays Episode I share how you can use paid ads to attract new people to work in your veterinary practice. I also talk about what works and what doesn't with employment ads on each platform and 3 placements that will be beneficial for your veterinary practices employment.
3 of the best placements for employment ads
1) Facebook- Facebook is great for ads however when it comes to employment ads the rules are a bit different and have only limited targeting options, but is still a good option to get organic engagement. Your reach can expand from shares and tagging.
2) Google- Google Ads is another good option for employment ads as the people searching for a job actively need or are wanting a job. While on one hand, it may not be a lot of volume in searches their searches are filled with the intent of seeking employment at a veterinary practice. Keeping your employment ads to search ads through google is the best option as you will reach a more interested audience looking for a job in…
playlist_add
Feb 4, 2021
Episode 215.5: How To Deal With Volatility In Marketing
In today’s Inbetweenisode I share how you can with the volatility in marketing and the world currently with some tips
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Feb 2, 2021
Episode 215: Time Saving Tools & Tips to Help Get More Marketing Done
In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice.
These tips and tools help your veterinary practices digital marketing become more efficient and more effective:
- Sitting down and batching out your content to schedule your posts. Taking the time at least once a week to go through your content and figuring out what you want to post for the next few weeks. Popular choices are Hootsuite, Agorapulse, and Planoly.
- Have a content library. Putting your pictures and past evergreen content that you can come back to and share throughout the years. Meet Edgar is a great choice to keep your content in a content library and you can schedule when a post will go out and what social channels it is shared on.
- Creating content around client questions. Oftentimes people wi…
playlist_add
Jan 14, 2021
Episode 214.5: How To Stop Discounting In Your Veterinary Practice
In today’s Inbetweenisode I share how you can stop discounting in your veterinary practice by framing your marketing in a problem-solving way
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Jan 11, 2021
Episode 214: How To Improve Your Employment Marketing At Your Veterinary Practice.
In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice
Founders Tom Seeko and CJ Burnett teamed up to create Flordia veterinary advisors in 2014 where they specialize as financial advisors to help busy veterinarians, veterinary students, and practice owners across the country with their financial planning.
We cover how we can make offers attractive to attract new employees and how can we retain them and existing employees. Approaching a retention plan and coming up with employee agreements and arrangements that are actually beneficial to both new and existing employees and the veterinary practice itself. We also cover how to handle rewarding and recruiting employees and what each of those looks like and how you could create both of those types of pack…
playlist_add
Jan 7, 2021
Episode 213.5: Effectively Create Content With One Easy Trick
In today’s Inbetweenisode I share how you can effectively create content with one easy tactic
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Jan 5, 2021
Episode 213: 5 Tips To Help Your Marketing In 2021 and Beyond.
In Todays Episode I share 5 useful tips you can use to help your marketing for the new year and even years to come. These are some of the most important things to think about with your marketing, social media, and emails to help you take your veterinary practices digital marketing to the next level this year to be more successful and help you enjoy work more.
5 tips to help your veterinary practices digital marketing this year:
1) Get Specific- Making content for very specific topics and specific procedures or services will help you target and attract the clients who are looking for, wanting, or needing those specific services
2) Improve Your Creative- Focus on having at least one piece of super high quality content (Videos, blog post series, ebooks, etc.) every month or two months that can be pillar content that can be used again and again that is valuable for your clients.
3) Use The 80/20 Method On Your Past Year- Find out from last years analytics what worked for your marketing…
playlist_add
Dec 30, 2020
Episode 212.5: Get Better Results In Your Content With A Quick Copywriting Tip.
In today’s Inbetweenisode I share a quick and easy tip you can use with your copywriting to get better results from your content, ads, post, etc.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Dec 29, 2020
Episode 212: The Best Ways To Measure Your Practices Conversion Analytics
In today’s episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics help us be able to track and measure meaningful data to help us see what's working and what's not.
Some of the best ways to make your measuring analytic easier are:
-Create an offer that is only for a specific platform- your platforms can be each social platform, emails, blog post, etc. Think like a promo code. Clients only know about a specific offer because they found you through the specific post or ad.
-Create Individual landing pages for a specific platform- Using the same kind of idea as the last way to measure conversions, you can create landing pages that can only be accessed through your post, emails, and platforms.
-Use UTM Codes- Instead of creat…
playlist_add
Dec 23, 2020
Episode 211.5:What The Important Updates Coming To IOS 14 Means For Your Marketing
In today's Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Dec 22, 2020
Episode 211:How To Make Your Marketing Amazing In The Next Year!
As we near the end of the crazy year of 2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice's digital marketing from the last year.
In today's episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 tips you can use to get the absolute most of your digital marketing.
There are 5 things we can do to get the most out of your digital marketing:
1) Collect and Compile Marketing Data- Take time to go across your platforms (Facebook, Google, Instagram, etc)and collect all the data you have compiled over the year
2) Analyze- Taking the data you have compiled now is your time to analyze that data and see what worked, what didn't work, what you would change, what you will keep doing, and see how you can apply it to the future.
3) 80/20 Model- 80% of the results come from 20% of the activity. Using this method will help you readjust to find what you should get rid of and what you should be investing in more.…
playlist_add
Nov 5, 2020
Episode 210.5: How To Keep Your Ad Cost From Spiking
In today’s Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice’s digital marketing.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Nov 2, 2020
Episode 210: How To Avoid Being Scammed With Your Digital Marketing.
In today's episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I'll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We'll go over some tactics to look out for so you can get the best results from your partnerships.
When going into a partnership to bring on someone to help you with your veterinary practices digital marketing it's important that you find a good fit that will communicate and collaborate well together and that you have a foundation of trust. When working with others in your marketing whether it's one or more you will need to manage each area you are outsourcing. Having a solid ground of understanding and knowing what your ultimate goal is you are wanting to achieve in your veterinary practice will help you be able to easily communicate with your digital marketing partners.
Three things you need to know before wor…
playlist_add
Oct 23, 2020
Episode 209.5: Why Your Veterinary Practice Needs To Be On Tik Tok.
In today's Inbetweenisode I share a new media medium you should consider using for your veterinary practice's digital marketing.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Oct 16, 2020
Episode 209: How To Maximize Your Marketing With Evergreen Content & Offers.
In today's episode, I share how you can maximize your marketing and turn it into a system with evergreen content and offers. Picking up from last week's episode where we talked about having different types of content and offers to have for your practice, and about creating evergreen content and offers to have in rotation. Evergreen offers and content is a piece of marketing you can use over and over again across different platforms and channels, for years to come. These types of content and offers will help you focus on pieces that will produce results for a long time. As you are creating your offers and content you should create pieces that will help move potential clients down a funnel and ultimately become a real client.
There are 5 general types of content that you should create by answering typical questions pet owners are asking and looking for.
1) Wellness- What can you do to keep your pet healthy?
2)Prevention- How to minimize health risks and keep your pets safe?
3)Behavio…
playlist_add
Oct 15, 2020
Episode 208.5: How To Make Sure You Aren't Losing Money On Your Google Ads
In today's inbetweenisode I talk about google ads newest update, the feature they have taken away, and how you can make sure you aren't losing money on your google ads.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Oct 7, 2020
Episode 208: How To Keep Your Marketing Costs Down
In today’s episode, I share some creative new strategies you can use to help keep your marketing costs down in your veterinary practice. As we get further into the holiday and political season we are starting to see more and more competitors in the paid ad space in turn driving up ad prices. These tips will help you implement ways to organically get traffic into your practice and lower your digital marketing costs.
The first strategy to use is focusing on content. The best time to build out your content is when your practice is busy and doing well, so you can always have it available to use during a slowdown. The two main things to focus on with your content is quality and specificity. Having high professional quality pieces of content is super beneficial as you can reuse them over again across platforms. Making your content very specific is also beneficial because you'll be able to target and speak to a very pinpointed group to drive in more clients like them.
Tactics you can also…
playlist_add
Oct 2, 2020
Episode 207.5: How To Avoid Expensive Holiday Ads
In today’s inbetweenisode I cover how you can avoid having expensive ads during a holiday season.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Oct 2, 2020
Episode 207: How To Track Conversions In Your Veterinary Practice
In today's episode, I cover conversion tracking. How you can track conversions for your veterinary practice, what is the best way to track conversions, how to effectively know where your conversions are coming from, and more.
Conversion tracking can be a pretty difficult task to understand exactly where all of your conversions are taking place at first. By gaining an understanding of what is working with your conversions you are going to be able to perform better in your paid ads and social media. Typically in veterinary practices, you aren't selling online so you don't know automatically where your conversions are coming from.
Some of the simplest ways to track where your conversions are:
-Create special landing pages for different channels that can only be accessed from the specific channel.
-Specific CTA for different channels
-And Promo codes that are only available through specific channels
Phone conversions are the hardest conversion to track given that most times clients a…
playlist_add
Sep 17, 2020
Episode 206.5: Important Update From Google Ads For Paid Ads
In today’s inbetweenisode I share an important update from google ads for your paid ads.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Sep 16, 2020
Episode 206: Does Your Veterinary Practice Need A Funnel?
In today's episode, I am talking about using funnels in your veterinary practices digital marketing, I cover what is a funnel, do you need one for your practice, common misconceptions about funnels, and things you should consider before investing in creating a funnel.
So what exactly is a marketing funnel? A funnel is a 3 stage process that takes strangers through the sales process of getting their attention and awareness and moving them down to ultimately turn them into customers. The three stages are awareness, evaluation, and conversion. Awareness is the first stage is your first impression to potential clients essentially getting a foot in the door for them to get to know you and your brand. Evaluation is the second stage where the potential clients now know who you are and what you offer. This is when potential clients will start weighing out if you are a good fit for them. The third and final stage is conversion where the potential client now becomes a real client and has purcha…
playlist_add
Sep 4, 2020
Episode 205.5 Adapting Your Paid Ads For Heavy Competitor Seasons
In today’s inbetweenisode I share some tips to consider using this fall season when adapting to heavy competitor seasons your paid ads.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Sep 1, 2020
Episode 205: Using Facebook Groups To Successfully Grow Your Veterinary Practice with Michael Shirley.
In today’s episode, I am joined by special guest Michael Shirley! We talk about how to use Facebook groups to create client retention and successfully to grow your veterinary practice. We go over how to use groups, blog content in groups, video content in groups, and how to get content to translate into getting clients through the door.
Michael Shirley had a dream as a young child of becoming a veterinarian He went to school where he met his wife who is a veterinarian and he became an animal scientist. After working at a veterinary office, as an animal control specialist, and a 4H agent he was called to be a teacher. He now works with his wife at their veterinary hospital they own as a practice manager.
Michael created a Facebook group exclusively for clients of their practice to join and get updated information on the veterinary practice. It's also a great way they've been able to create a community with the clients in their group allowing other clients to gain information for pet…
playlist_add
Aug 27, 2020
Episode 204.5: Measuring Your Marketing More Effectively
In today’s inbetweenisode I cover measuring your marketing more effectively
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Aug 26, 2020
Episode 204: Why Analytics Are So Important In Your Marketing
In today’s episode, I go over the importance of tracking your veterinary practice's analytics. I cover what you should be tracking, how you should be tracking it, how often you should be checking your analytics, and how they are going to help you grow your business.
While analytics can be viewed as time consuming and confusing its important to keep track of how your offer, ads, content, and emails are being tracked and if they are being tracked properly. Understanding where you stand in your marketing (if things are working or not) is one of the most important things you need to know. You need to know the basics of what's happening now to plan what your next step will be.
The analytics you should be tracking is dependent on what you want to achieve through your content, ads, offers, and emails. Starting with Google Analytics- Setting up a Google Analytics dashboard, adding Google Analytics to your website, and using UTM tagging for URLs. Once you have these 3 things set up you will…
playlist_add
Aug 19, 2020
Episode 203.5: What Makes You So Special?
In today’s inbetweenisode I share how you can communicate how your practice is unique and what helps your practice stand out
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Aug 17, 2020
Episode 203: Exciting New Updates To Make Your Digital Marketing Better
In today's episode, I cover some new and exciting updates that are coming to YouTube, Google Ads, Google My Business, and social platforms that you can use to help your practice's digital marketing.
Starting with YouTube, Google now offers a youtube form ad that lets you customize what your clients can request from you. I always like to say that veterinary practices should be running ads on Youtube. YouTube is a great place to run ads for your practice as it gives potential clients the opportunity the ability to see your practice and get an idea of what to expect when they come to your practice. It's also one of the less used ad platforms making the competition very light.
Google My Business- Now makes it easier to make adjustments to your hours and modified services. You can let clients know your new temporary hours, curbside services, or even temporary closures.
Social Networks-With social networks changing so frequently (Tik Tok may be banned in the US in the coming months, const…
playlist_add
Aug 17, 2020
Episode 202.5: New Tool Available On Google Ads
In today’s inbetweenisode I share a cool new tool that is now available on Google Ads.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Aug 7, 2020
Episode 202: How To Market Your Practice When Its Busier Than Ever!
In today's episode, I talk about the importance of using digital marketing in your veterinary practice even when you're super busy. Now you may be asking why do should I be marketing while I'm so busy? While you may be busy now, with everything changing so frequently you could find your self in a slow season all of a sudden. When you have marketing already set in place during busy seasons it makes the slow seasons rebound faster. You also have control of your marketing to turn on certain funnels and shut off others whenever you need to.
A few things you can do while your super busy to keep your marketing running.
1) Make sure you have and are using email marketing in your practice to target both current and new clients.
2)Whenever possible keep your content creation going, for example, having a camera ready to go to capture behind the scenes of your practice to turn into social posts.
3) Create blog posts from transcribed consults. This can help your clients find answers they are l…
playlist_add
Jun 25, 2020
Episode 201.5: How To Create Offers Based On Audiences
In today's inbetweenisode I share how to create offers based on your audiences.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
Jun 17, 2020
Episode 201:Pricing Strategies To Increase Conversions At Your Veterinary Practice
In today's episode, I go into the psychology around pricing for products, services, and offers. I share tips, tricks, and strategies you can use in your offers and ads to increase conversions at your veterinary practice.
Now pricing and money can sometimes be a touchy subject to many people but typically in vet practices, the words sales or selling are seen as a negative.
Price is a perception- Everyone has their own thought of what is expensive or cheap and even what is worth their money.
Really emphasize the inherent cost of what it takes for the specific product, service, or offer. This will help clients better perceive the benefits and actually know what the service includes.
Give reasoning for discounting. Like special awareness months.
Use feelings to determine pricing when attracting emotional-based decisions for services. Even numbers tend to just feel right in an emotional way of thinking. When attracting rationally based decision services using a specific number that is…
playlist_add
May 21, 2020
Episode 200.5: Running Paid Ads On Undervalued Platforms Like Youtube & Tik Tok.
In Todays Inbetweenisode I talk about running paid ads on undervalued platforms like Youtube and Tik Tok for your veterinary practice.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
playlist_add
May 15, 2020
Episode 200: Podcast Update & 3 Things Your Practice Can Do To Grow In Uncertain Times
Today's podcast is very exciting as its the 200th episode! Over the last 200 episodes, its been so incredible to be able to connect and help so many people and veterinary practices with their digital marketing.
In today's episode, I share what the future of the veterinary marketing podcast is going to look like and what you can look forward to here. I also talk about the 3 things you can do right now in your practice to grow even in uncertain times like these.
I first want to start off saying a huge thank you to my listeners and the support they have given me over the last few years it means so much to me. Going forward with the podcast I want to continue to produce episodes that are valuable resources to veterinary practices. I want to be able to help practices continue to grow and double their practices through their marketing. As this podcast continues to grow I will still be covering marketing strategies and principles. Help with sales processes whether through online, phone or i…
playlist_add
May 13, 2020
Episode 199.5: Driving The Right Clients Into Your Practice
In today's inbetweenisode I share how you can drive the right type of clients into your veterinary practice.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Apr 29, 2020
Episode 199: The Simple Yet Effective Marketing Funnel Strategy To Grow Your Veterinary Practice
With more veterinarians transitioning to more digital marketing in their practices and as funnel building becomes more popular in veterinary marketing. It's important to make sure they are effectively built out.
In Today's episode, I share how you can build funnels out in a simple and useful way for your veterinary practices digital marketing. A marketing funnel is a direct path you are taking potential clients through a journey and turning them into a client. Having developed steps to have a group of people who are typically microtargeted becoming aware of you and your practice at the beginning and becoming further segmented through the funnel and ultimately driving them to the bottom and coming out customers.
Consider for Vet practices you will need to have two types of funnels in place to drive new clients into your practice.
1) Immediate Funnel
Your Immediate funnel is your intent based funnel. With intent based searches being your driving force. You have clients and customers…
playlist_add
Apr 14, 2020
Episode 198.5: The Importance Of Metrics In Your Marketing.
In Todays Inbetweenisode I share the importance of metrics,tracking, and analytics in your digital marketing.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Apr 10, 2020
Episode 198: How To Create Content and Offers To Help Your Practice
In today's episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being an essential business means you get to stay open to provide your most needed services.
Consider teaming up with local businesses that you can integrate into your practice (ie pet sitters, dog trainers, pet stores that don't offer delivery, etc..) Think of products to provide for your client's items they will need before, during and after vet visits
One very important thing to remember is that now is the time to prepare how you will operate when all stores open as normal again. During this time you can create an opportunity and demand for specific products and services to have people come in at a later time. Create offers that will be for future needs.
Consider how you can con…
playlist_add
Apr 3, 2020
Episode 197.5: How To Stand Out In Your Marketing
In Todays Inbetweenisode I share a super simple tactic to use to make your marketing stand out.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Apr 3, 2020
Episode 197: 4 Tips To Improve Your Adwords Experience
Whether you are currently using Google AdWords or thinking of using Adwords for your practice's digital marketing its always good to keep your Adwords running the absolute best they can.
In Todays Episode I share 4 tips and tactics you can use to improve your Google AdWords experience! We take a bit of a more advanced dive into Google AdWords so you can get the most of AdWords for your veterinary practices digital marketing.
1) Dayparting
Dayparting can help cut down on unnecessary expenses by only running your ads during the times your veterinary practice is actually open for business. This will help you attract new clients who are actually looking to come in now.
2)Bid Adjustments For Schedules
Make adjustments for days of the week that may be lighter on the staff available in your practice, you can adjust to what best fits for you on what days and what times.
3)Bid adjustment for location
This is great for mobile veterinary clinics, pet supplies delivery services or home visi…
playlist_add
Mar 23, 2020
Episode 196.5: Using Education To Sell To Your Clients
In today's Inbetweenisode I talk about using education to sell to your clients
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Mar 23, 2020
Episode 196: How Social Selling Can Help Your Practice Grow.
In today's episode as we continue to be in the middle of the COVID-19 crisis I share how to sell while increasing your top of funnel awareness and increase demand for your products or services without coming off as your selling in your practice. Now is the perfect time to start focusing on social selling, with more people on the internet at one time ever in history you have more people looking for information.
As we talked about in the last episode it is important now than ever to have your most urgent services laid out for clients that need to come into your practice. Given the current climate of the country, people are inclined to save money and only spend on absolute essentials but are looking to gather and receive as much information as the can.
We now need to take this time as an opportunity to increase the amount of content you are creating that your clients want to see and learn from. Clients may not be up to buying right now but you can use your content to send messages to yo…
playlist_add
Mar 17, 2020
Episode 195.5:How To Be Proactive With Your Marketing In Slow Times
In today's Inbetweenisode I share how you can be proactive with your veterinary practices digital marketing in this time with the coronavirus pandemic or any slow time.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Mar 13, 2020
Episode 195:How to Keep Your Practice Busy At Any Time
As the world currently deals with the coronavirus pandemic ( Officially named COVID-19) many veterinary practices are posed with the same question. How do I keep my practice busy?
In today's episode, I talk about ways you can use right now to keep your veterinary practice busy even when it's slow. The best thing to do is to be proactive in these types of situations and be thinking ahead for the benefit of your practice.
1)Creating client avatars help you can get down to exactly what your client's thoughts, fears, concerns, needs, and wants are at this time. Thinking of ways you can provide services that offer solutions to real current problems your clients are facing. And think of how you can market to your clients that you know how they feel and how you are able to provide them a solution, in turn, easing their minds and their problems on their plates.
2)Giving people the tools they need to be proactive.
3)Make it feel less scary for your clients.
Offer services to help ease fear…
playlist_add
Mar 5, 2020
Episode 194.5: Improving Your Social Media Engagement With One Simple Trick
In today's Inbetweenisode I share a small trick to use to help with your social media engagement.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Feb 28, 2020
Episode 194: Social Media Marketing For Your Practice With Cheyanne Flerx
Special guest Cheyanne Flerx joins us on the podcast today to talk about all things social media marketing for veterinary practices. This episode is filled with awesome actionable information you can use in your veterinary practice. We talk about social media marketing, creating marketing plans, and creating content plans for the marketing of your practice.
Cheyanne knowing at a young age she had a passion for animals got her start in veterinary medicine as a vet assistant in high school. she introduced to the world of social media marketing in the veterinary space by being given the task of updating the practices Facebook page. Ultimately finding her passion for social media marketing for vets she has now gone on to working with snout school, now manages multiple vet brands social media and her own brand Hashwag.
Some of Cheyanne's tips on how to better your social media marketing in your veterinary practice:
-Having a plan or goal for your marketing will help you narrow down what…
playlist_add
Feb 28, 2020
Episode 193.5: New Updates Coming To Google Chrome Browsers
In Todays Inbetweenisode I talk about a new change coming to google chrome browsers and what that could mean for your marketing.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Feb 20, 2020
Episode 193: How To Drive Clients Into Your Practice With Marketing.
In today's episode, I share if I owned a veterinary practice how and what I would do to drive clients into your practice with marketing.
1) Starting with the most important part of digital marketing you want to make sure that you have a solid website in place before starting to market your veterinary practice. Your website is where you will direct your target clients with every offer. Having a good or solid website you should have:
-Quick Page load times
-Contact info (phone number, address, hours) that can be easily found on every page
-List of services
-Properly optimized for phone, desktop, tablet.
-Must be easy to navigate. Having an easy to navigate website boosts conversion rate
2) Be sure when using social media platforms to be consistent with branding and information for your practice.
3) Make sure your staff is properly trained to close a "sale" when speaking with clients on the phone. Knowing how to speak with potential clients and being aware of the offers that are c…
playlist_add
Feb 13, 2020
Episode 192.5: A Simple Mind Shift To Help You Perform Better In Google Ads
In today's inbetweenisode, I share a simple mind shift to make your Google ads perform better.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Feb 12, 2020
Episode 192: Should You Create A Facebook Group For Your Practice?
In today's episode I talk about Facebook groups! Facebook groups are a great tool to use in your marketing if you are looking to grow your audiences and attract engagement with your clients. I cover if a Facebook group a good idea for your practice, how to use them, how they can build an email list, and how to build pixel audiences.
So what exactly is a Facebook group?
A Facebook group is a micro community in facebook that people join to discuss a specific topic.
The great thing about groups is there are groups for every type of topic and can be as specific as you want them to be (ie breed specific groups, location,etc..). Meaning you can create the perfect group for your practice that your perfect audience will want to be a part of. Creating your group around your target audience is a great way to engage with clients by providing them a space in a community that is just for them and what they care about. Knowing what your audience cares about or concerns them is a way to know what…
playlist_add
Feb 5, 2020
Episode 191.5: How To Make Sure Your Marketing Is Effective
In today’s inbetweenisode, I share one simple question to ask that can help improve your marketing and make it more effective.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Feb 3, 2020
Episode 191: Improve Your Marketing With 10 Simple Questions
In today's episode, I share 10 simple questions you can use to survey your clients, which will help improve your marketing. Asking your clients their feedback gives you the opportunity to really see what clients are coming to you for, what they like, and even what they feel needs improvement in your veterinary practice. Giving your practice super valuable insight into how to understand your audience better, what is working in your practice and marketing, and how you can use these answers to better your practices digital marketing.
1)How did you find us?
This is a great question that most commonly gets asked for new clients, expand this question to all clients to get a better feel for where you are reaching people the best.
2)What was your first impression?
Great to ask both clients and employees.
3)what did you end up buying or paying for during your visit?
Helps you get an idea of which services and or products are most popular at any given time.
4)What hesitations did you have…
playlist_add
Jan 31, 2020
Episode 190.5: New Facebook Pixel Feature!
In today’s inbetweenisode, I talk about a new update to the Facebook pixel tool
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Jan 30, 2020
Episode 190: 5 Ways To Make Your Marketing Less Time Consuming
With the world getting busier day by day it's hard to find time to get everything you want or need to get done actually get done.
In today's episode, I share with you 5 simple and easy to implement ways you can save time with your marketing and best of all each tip doesn't cost you a thing. With everyone being crunched for time it nice to have ways you can cut down on time without sacrificing your digital marketing's effectiveness or quality of marketing.
1)Planning out your marketing
Taking the initial time to make a plan of what to post when will save time in the long run. As well as having your offers and content planned out ahead of time.
2)Batch producing your content
Setting aside time to produce multiple pieces of content. Batching your content with videos, blog posts, Facebook and Instagram post, etc...
3)Create a company profile script and branding guide
Helps to keep your brand message clear across everything you do.
who is your target market, what are your main produ…
playlist_add
Jan 22, 2020
Episode 189.5: The 3 Types Of Searches In Digital Marketing You Should Know.
In today’s inbetweenisode, I go over the 3 types of searches you should know about specifically for google ad words purposes.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Jan 21, 2020
Episode 189: How To Use Discounts Without Bankrupting Your Practice
Discounting can be a tricky slippery slope to go down sometimes, but you can keep your practice from falling into the discounting trap with a few tactical tips.
In today's episode, I share 5 simple and tactical tricks and tips you can use to use discounting in your practice without going bankrupt. Everyone in the world loves to feel as though they are getting a great deal or value for what they are paying. Understanding the demographic you serve at your practice and the clients you see helps you be able to gauge what kind of discounts will work for your practice. As well as taking into account that the cost of a service and the value are 2 different things and should be handled as so. I have 5 specific ways you can discount without it hurting your business or constantly having to have discounts available.
1) Rewarding Loyal Customers- Rewarding your most loyal customers with special offers that are only available for a specific group not only helps make the client feel special but al…
playlist_add
Jan 15, 2020
Episode 188.5: One Simple Mindset Shift To Improve Your Content Creation
In today’s inbetweenisode, I share one simple mindset shift to improve your content creation and some encouragement to keep producing and creating amazing content.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Jan 11, 2020
Episode 188: How To Start Using Text Message Marketing For Your Veterinary Practice
In Todays Episode I share how to incorporate text message marketing into your veterinary practice. Using text messaging marketing provides so much potential to your practice however it is very underused in the veterinary industry. Adding text message marketing into your marketing for your veterinary practice is a great way to increase communication with your clients in a convenient way. I also go over the best ways to collect phone numbers from your clients, build up your text messaging lists, what tools to use, and more.
Keep in mind the process of text messaging marketing
1)Having and collecting numbers to text
The best ways to collect numbers to text are through patient records, your practices veterinary software, keyword text, and web forms on your site to opt-in. Be sure that everyone receiving your text messages are aware they have opted in to receive texts.
2)Building your lists
You can use your CRM and text message marketing together. Using tools like Twilio to connect you…
playlist_add
Jan 2, 2020
Episode 187.5: How To Improve The Quality Of Your Content
In today’s inbetweenisode, I share an amazing website that can help you improve the quality of your content. Envato elements has pretty much any kind of digital assets you could need to improve your content quality. From fonts, powerpoint templates, adobe templates (Photoshop and premier), stock photos, stock videos, and graphic templates.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Dec 30, 2019
Episode 187: 5 Important Tips For Your Marketing In 2020
Happy New Year! 2020 is quickly approaching us and as we close out this decade we are going to take a look at some very important tips you can add to your digital marketing in the new decade.
In today's episode, I share 5 important tips for your marketing in 2020 and beyond!
As we continue in this new heavily technological decade we can expect digital marketing to grow in popularity which in turn means new competition in the market. With this new competition, it is even more important to make your digital marketing stand out. Making your marketing stand out can be done in 5 easy ways:
1)Improving Content and Ad Creatives
If you are not happy with your cost per action or the response you are getting the way to get a better response and a better cost per action is to improve the quality of both your content and your ad creatives. Better content quality will improve your engagement.
2)Retargeting Lists
Your Retargeting list makes a huge impact on your ads. You need your lists to be…
playlist_add
Dec 27, 2019
Episode 186.5: 4 Match Targeting Options In Facebook Ads
In today's inbetweenisode, I talk about Facebook's newly added targeting options.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Dec 23, 2019
Episode 186: Digital Marketing For Veterinarians With Mariona Escala
On Todays Episode we have a special international guest! Digital marketing expert for veterinarians Mariona Escala and I talk about how she got started in digital marketing, what she sees veterinary practices doing well, and what she feels veterinary practices need to work on in their digital marketing.
Mariona first got started in the veterinary industry while she was studying vet medicine. She finished school with a 5-year degree in Veterinary Medicine and went to work for a pet food company doing sales, she learned a lot about what veterinary practices needed help with in their sales. She then joined a startup company that made veterinary management software where she learned about digital marketing in the veterinary industry. She now has her own personal brand that she uses to help veterinary professionals with their digital marketing and brands.
With digital marketing becoming more popular more veterinarians are becoming interested but don’t necessarily know what steps to take…
playlist_add
Dec 19, 2019
Episode 185.5: A Simple Tip For Saving Your Ad Spend
In Todays inbetweenisode, I share a super simple tip that you can use to save your ad spend
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Dec 18, 2019
Episode 185: What To Do When You’re The Practice Marketing Person? Part 4
Today is the end of our What to do when you’re the practice marketing person 4 part series. We have gone over all the essential items and tips to get you started on marketing! In our first week, we went over the top 3 most important first steps to have squared away before beginning and a general overview of what to expect from this series. In week two we then took a deeper look into what exactly you should be taking inventory of in your practice's marketing. Week 3 was all about the importance of having a thorough marketing plan made. In today's episode, I am covering the last step you need to get started on your marketing. Its time to implement or execute your marketing plan now!
Now there are actually 4 parts to Implementing or Executing your marketing plan :
1) Learn- Take inspiration and soak up marketing ideas from everything other advertisements on social media, In mail postcards, past marketing offers, and podcasts you have seen or heard and have caught your attention. Also,…
playlist_add
Dec 13, 2019
Episode 184.5: Gathering Better Data In Your Digital Marketing
In Todays Inbetweenisdoe I cover how you can gather better data in your practices digital marketing.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Dec 12, 2019
Episode 184:WHAT TO DO WHEN YOU’RE THE PRACTICE MARKETING PERSON? PART 3
Its week 3 of the What to do when you're the practice marketing person 4 part series! For the last 2 weeks, we have covered the general overview of the 3 most important steps to have figured out at the beginning. We then took a deep dive into what inventory you should take of your practice and marketing currently.
In today's episode, I am covering how to create your marketing plan and why it is so important to have a marketing plan in place.
One of the most important parts of starting your marketing is planning and having a plan in place. Planning out your marketing is extremely helpful and important because
1- Marketing plans set you up for better success
2- Taking the time to plan helps you streamline your time in the future.
3- Allows you to reflect on what has worked and what hasn't worked in the past in your digital marketing
4- Helps you set goals for everything you do
Make sure your marketing plan is clear and specific to what exactly you want to do and what to gain from…
playlist_add
Dec 10, 2019
Episode 183.5: 2 Important Questions To Improve Your Marketing
In Todays Inbetweenisode I talk about 2 very important questions you should ask yourself to help improve your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Dec 2, 2019
EPISODE 183: WHAT TO DO WHEN YOU’RE THE PRACTICE MARKETING PERSON? PART 2
Last week on the podcast we started the 4 week series of what to do when you're in charge of marketing and we covered the three most essential first steps ( Taking inventory, Planning, and Executing) you need in marketing and covered them in general terms. In Todays Episode we are going take a deeper dive into taking inventory of your practice and its digital marketing so far at this point.
As your veterinary practices, digital marketing continues to grow its always important to have an idea of where you are realistically in your marketing and knowing exactly where you are today.
The best place to start with your inventory is to understand what you have in terms of offers. To effectively gain new clients and retain existing clients you should probably have about 3 to 4 different offers you can rotate through the year that will bring people into your practice. When thinking about your offers keep in mind:
What exactly the offer is?
Who you are targeting?
Why do your clients need it…
playlist_add
Nov 29, 2019
Episode 182.5:The Importance Of Having A Marketing Plan In Place
In todays Inbetweenisode i cover the importance of having a marketing plan in place.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Nov 20, 2019
EPISODE 182: WHAT TO DO WHEN YOU’RE THE PRACTICE MARKETING PERSON
So you are now in charge of the digital marketing in your veterinary practice, but you may be asking yourself what next? For the next 4 weeks, I'll be covering what to do when you are in charge of marketing. Also, the next steps to take to become a great digital marketer for your practice.
In today's episode, I will be giving an overview of what you can expect to learn and what I will be cover in this 4 part series.
The first thing you want to start off with is having someone who is genuinely interested in marketing to run your practice's marketing or else you could possibly not get the results you want.
The first 3 things you need to do before you get started
Inventory- Take an inventory of your site. Make sure your site is easy to navigate, functional and works effectively. Which automations you have, what are your current limitations , and assess the kinds and amount of content you have. While taking inventory you want to figure out all the basic data of who is coming in, what a…
playlist_add
Nov 15, 2019
Episode 181.5:Understanding PainKillers And Vitamins In Marketing
In Todays inbetweenisode, I share what painkillers and vitamins have in common with marketing.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Nov 13, 2019
Episode 181: 5 Practical Tips You Can Use To Combat A Slow Down In Your Practice
Slow seasons can hit veterinary practices at any time of the year, some may experience a slow down in summer or even during the winter holiday season.
In today's episode, I share with you 5 Practical Tips you should use when business starts to slow down in your veterinary practice.
The 5 things I would suggest doing are
1) Running Paid Ads
The absolute first thing I would suggest doing is to run paid ads for your veterinary practice. Running ads is the best thing to do to bring in new clients to your practice. You want to make sure you are targeting the right kinds of clients and the right kinds of demographics to come into your practice.
2) Building Marketing Systems
One thing beneficial about a slow down in your veterinary practice is that you and your staff have more time on your hands. with your extra time you can now build out important marketing systems to help your digital marketing run better all through the year. building these marketing systems while business is a littl…
playlist_add
Nov 4, 2019
Episode 180.5: Major New Feature Available On Facebook
In Todays Inbetweenisode I share a major new feature I found in Facebook business manager!
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Nov 1, 2019
Episode 180: Making Your Practices Ads More Effective While Keeping Ad Cost Down.
In Todays Podcast Episode I talk about how to drive your ad cost down and how to ultimately make your veterinary practices marketing and ads more effective. As we are starting to go into the holiday season here we are starting to see seasonal and competition changes coming up, making keeping your ads cost down even more important. These tips I will be sharing in this episode will help you have a great framework for your paid ads and get better cost per results and cost per action.
The 3 Things you can do to help lower your ads costs and make your ads more effective are:
1)Having high-quality pieces of content you can mix in along with other content and offers.
Like with every piece of content or offer set aside some time to really think about who your client avatar is and who you want to target with your content or offer. Put ads out with intention, think of who your client is, what do they want or need, and why do they need it. Also, think about having a few to up to 12 pieces of p…
playlist_add
Oct 24, 2019
Episode 179.5: How To Turn Your Followers Into Clients.
In today's inbetweenisode I share a quick tip on how you can turn your social following into clients for the holidays.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Oct 21, 2019
Episode :179 Could Facebook Ads New Updates Change Your Marketing?
If you have been Facebook Ads manager for some time you probably have seen that ads manager looks different lately.
In today's episode, I talk about the newest updates to facebook ads and what exactly is conversion budget optimization? I also talk about a lot of the new automation tools now available and who and what they are built for and how you can use them.
so many new changes and tools are coming to Facebook that it's exciting but it can also be a little complicated getting used to the new feature. As I cover the new updates from facebook ads I want to talk about automation and should you be using it, Using CBO ( conversion budget optimization), and whether you should be using the new tools that have become available with the updates from not only facebook ads but also google ads?
The biggest new update to facebook ads was the addition of Conversion Budget Optimization.
What Conversion Budget Optimization does is it will automatically spend your ad set to optimize for specific…
playlist_add
Oct 17, 2019
Episode 178.5: New Features Available For Your Paid Ads In Facebook.
In Todays Inbetweenisode I cover some new features available for your paid ads in facebook.
playlist_add
Oct 7, 2019
Episode 178: How Using Micro Targeting In Your Marketing Can Help With Expense
As we are starting to gear up for the upcoming holiday season we can count on a few things. the weather is getting colder, appointments start slowing down, and ad cost is going up!
In today's episode, I talk about how to use micro-targeting in your practice's marketing to help with your ad expense. Micro-targeting makes your marketing more effective and helps you have lower cost.
Ad tools on facebook, Instagram and Google ads are amazing in that they have options where you can target micro-groups or small niches of groups so you can make extremely relevant content for these groups.
a few things to always keep in mind with ads are:
1) who are you trying to target with your offer?
2) What are they looking for or in need for?
3) what kind of offer do you have that are beneficial to these kinds of groups?
Be aware that the more competition the higher ad cost becomes in Facebook and Instagram. In the holiday and election sesons cost for ads are going to rise.
To stand out on faceboo…
playlist_add
Sep 27, 2019
Episode 177.5: How To Easily Simplify Your Traffic Tracking And Measuring
In today's inbetweenisode I share an awesome tip that will help you easily simplify your tracking and measuring on your traffic.
I also talk about my upcoming free webinar! To find out more go to veterinarymarketingpodcast.com/webinar
playlist_add
Sep 23, 2019
Episode 177: 5 Facebook Marketing Strategies That Are Recipes For Success!
Using Facebook ads in your practices digital marketing you want to have your ads perform as best as they can. In Todays Episode I talk about the 5 different Facebook marketing strategies you can use in your veterinary practice digital marketing. These strategies are a recipe for success and great to use for both Facebook and Instagram paid advertising.
A few things to remember: Understand what each end goal of your ads are, have a good mix of the type ads you put out (Content, offers, and engagement), and to focus on content, engagement, retargeting. Also, what is the specific offer you will be offering, what is the action you want to take, and make the call to action very clear. Think about who your audience is because will depend on who you are targeting. Get creative with your offers to get people through the doors of your practice.
5 different strategies to use depending on your end goal:
1)Direct to services with your different audiences
2) Create content and send it out for c…
playlist_add
Sep 19, 2019
Episode 176.5: Are Sending Enough Emails In Your Email Marketing?
In Todays Inbetweenisode I talk about email marketing and what is the best amount of emails to send and if you are sending your email lists too many or not enough.
playlist_add
Sep 18, 2019
Episode 176: Using Laser Targeted Segmented Lists To Increase Revenue and Conversion In Your Practice
In Todays Episode I cover how to use ultra segmented targeted list inside your veterinary practice to help grow your business through very pinpointed targeted marketing. I also talk about how using these segmented lists can actually be very helpful to increase conversion and in turn, increase your revenue in your veterinary practice.
Keeping track and tracking clients and people coming into your practice and have been presented or offered a specific procedure, service, exam, or product but have not taken you up on your offer can be extremely useful data to input into your retargeting lists.
Figure out what you can do to help improve client conversion and compliance. Using special offers that call to clients that have been offered this before in every possible medium whether it be direct mail, email marketing, telemarketing or even text message marketing can increase your conversion rates. Think of this method as the cart abandoned method remind your clients about offers and services…
playlist_add
Sep 12, 2019
Episode 175.5: 2 Tips On How To Have Your Marketing Perform Effectively All Year Long
In Todays Inbetweenisode I share with you how you can prepare for the upcoming holiday and election seasons in your paid advertising
playlist_add
Sep 10, 2019
Episode 175: How To Choose & Identify Offers That Your Customers Will Actually Want.
If you are doing content creation by yourself in your practices digital marketing you probably aren't sure what exactly you should be promoting or marketing to your clients to get them into your practice.
In today's episode, I talk about how to really identify the aspects of your business and which offers you should be focusing on to try and drive new clients to your veterinary practice.
When creating content for your veterinary practice you are going to want to create and have content about topics that relevant to what people in the industry are talking about or what clients and customers are concerned or curious about. Create content about hot topics at the moment that gives your clients information about topics that are important to them. Now, what should you be creating content around? what kind of offers should you be promoting? and how do you monetize your content? You ultimately want to create content that lets you attract and engage with clients so you can create ROI through…
playlist_add
Sep 5, 2019
Episode 174.5: Is Google Reps Advise Actually Helping Improve Your Ad Words Marketing?
In today's inbetweenisode I talk about if Google reps advise is actually beneficial to your Google Ads marketing. And I also share some of my personal experiences with google reps.
playlist_add
Aug 30, 2019
Episode 174: The Importance Of Storytelling In Your Video Marketing With Brynn Zittle
Special guest Brynn Zittle From Brynn Zittle Cinema joins us on today's podcast to share her thoughts on the importance of storytelling in your practices video marketing, video production, professional production, and pillar content. We also cover thinking of new ways to improve your video marketing and the different storytelling methods she uses in her videos.
Brynn Zittle has been working in and apart of the veterinary industry for now 7 years, she wanted to find a way to combine two of her biggest passions her love for animals and her love for video and film production and through that BZ cinemas was created.
Content is one of the most difficult spots for veterinary practices when it comes to digital marketing. Practice managers are busy and to have to create a piece of content that will not only capture the attention of your audience but also make your practice stand out to potential clients can be quite the feat.
Brynn suggests having at a minimum one piece of pillar video cont…
playlist_add
Aug 29, 2019
Episode 173.5:How Taking Notes On Your Ads And Content Can Drastically Improve Your Digital Marketing
In Todays Inbetweenisode I share a tip on how taking notes on your ads and content can drastically improve your digital marketing.
playlist_add
Aug 26, 2019
Episode 173: 3 Crucial Paid Ads Campaign Elements You Need to Have Squared Away Before You Start Running Ads
Before you get started running ads for your veterinary practices digital marketing their are 3 things you should know.
In today's episode, I cover the 3 campaign elements you need to have set up, squared away, and understood before you begin running ads You have a much higher chance for success for paid promotions anywhere for digital marketing. Having the correct settings and having your prework setup is extremely important for your practice's marketing.
The 3 campaign elements to have set up are :
Turn off automatic placements- Automatic placements while they sound like a good thing they aren't. Facebook Instagram and google all have an automatic placement option for paid ads. Using automatic placements can actually hinder your ads and make them not perform aa well as they should. Placements to avoid are the right side desktop,mid-roll video ads, and instant experiences. I suggest creating ads for specific placements and creating a few different variations.
Conversion objectives-…
playlist_add
Aug 22, 2019
Episode 172.5: How Google Ads Removing 1 Metric Could Change Your Marketing
In today's inbetweenisode I talk about one of google ad words metric that is going away in the newest update.
playlist_add
Aug 21, 2019
Episode 172: Things That Could Be Affecting Your Marketing Today and How Digital Marketing Could Look Like In The Future
In today's episode, we are taking a look at the current state of digital marketing, what could possibly happen in the future to digital marketing, what that means for your veterinary practices digital marketing and how to set yourself up to be prepared for possible future changes in digital marketing.
Digital marketing is becoming increasingly more popular and now a more competitive market with the entry of huge companies getting in on mediums like Facebook and Instagram. Digital media has surpassed traditional forms of media (Radio, TV, Print, ETC...)
Here are some things you should be doing and also may want to consider doing in your veterinary practices digital marketing. For starters, you should be minimum on both facebook and Instagram and be running ads. As well as have your prework setup for your ads, make sure funnels are set up and you have content that is being produced and posted regularly. Having offers to rotate throughout the year is a great way to have your digital mar…
playlist_add
Aug 15, 2019
Episode 171.5: Are You Using Googles 3 Key Products In Your Marketing?
In today's Inbetweenisode I cover using Googles 3 key products in your veterinary practices digital marketing.
playlist_add
Aug 12, 2019
Episode 171: 8 Tips To Attract Attention And Make Your Marketing More Effective
In Today's episode, I share a few tricks to use to get your veterinary practices digital marketing more attention and help your digital marketing stand out to your audiences. I will also be sharing with you how you can get your content and offers more attention because let's be honest, your offers and content can only work so much if they aren't getting enough attention.
A few things to try to increase the attention your digital marketing is getting is to:
Copy, Improve, Implement.
Take past content or even past offers and copy the structure of it but improve the offer or content idea and then implement it in your marketing
Be Unexpected
Rule #1 don't be boring! Boring content does not get attention. Being unexpected in a fun way will attract more attention to your content
Brainstorm
Come up with at least 10 new ideas for content even if they are crazy because there might be a few that are just crazy enough that will work.
Make Your Marketing be about the clients
Try to focus…
playlist_add
Aug 8, 2019
Episode 170.5: An Important Update To Google Ads
In todays inbetweenisode I talk about Googles latest update to Google ad words and what that means for your digital marketing.
playlist_add
Aug 5, 2019
Episode 170: How Much Should You Know About Digital Marketing?
Have you ever been overwhelmed with your veterinary practice's digital marketing? In Todays Episode I talk about how much should you know about digital marketing? It all comes down to what is your job? If you are the practice manager but you have a marketing team for your practice then you only need to know so much but if you are the marketing director or the person in charge of the marketing you should have a firm understanding of marketing.
For people in the practice who are not running the marketing but manage the marketers, they should have an understanding of marketing basics and general principles of how funnels work, how to take customers through each phase of the funnel (awareness, evaluation, and conversion) and how to turn strangers into returning clients at your veterinary practice.
For the marketing professional or marketing team, they should be very well versed on the ins and outs of digital marketing and how things run and should be running and how to effectively have t…
playlist_add
Aug 1, 2019
Episode 169.5:Making Your Practice's Marketing Successful
In today's inbetweenisode, I share how to make your veterinary practices marketing successful
playlist_add
Jul 30, 2019
Episode 169: Using Email Marketing To Grow Your Practice
Email is extremely useful for any business but especially still in 2019. Email is a medium you own! Unlike Facebook and other social channels where you are essentially renting your space for your ads and promotions.
In today's episode, I cover using email marketing to grow your veterinary practice. I also share how to attract more people into your email marketing lists, how to get the most out of your email marketing, types of emails you should be sending, how often you should be sending them, and most importantly how to use your email marketing list to grow your veterinary practice.
There are 4 types of emails you should be sending out to your email marketing list
Transactional- Selling something to your clients or reminding them of upcoming or past due services, procedures, medications refills due, and special services awareness months.
Relational- Furthers your relationship with clients or helps them take the next step to commitment. Asking them to subscribe to your podcast, fol…
playlist_add
Jul 26, 2019
Episode 168.5:Audience Sizes For Your Campaigns
In Todays Inbetweenisode I am talking about audience sizes for your campaigns
playlist_add
Jul 23, 2019
Episode 168: 5 Tips To Dramatically Improve Your Marketing
It's crazy to think that the Veterinary Marketing Podcast is now 5 years old! I want to say thank you to every single listener out there, honestly, thank you so much. So to celebrate on today's episode I am sharing 5 things you need to do to dramatically improve your marketing.
1) Set up Your Systems:
Marketing automation, Content creation, and communication systems. which includes
Email marketing where you should have at least 1 email per month going out to your email list, Text message marketing is another need for your practice and content automation
2)Create and Repurposing more content:
You need to be creating more content to continuously be able to post content across all the platforms. I believe video is the best piece of content to create because it can be repurposed so many ways.
3) Being extremely clear on your client avatar:
being clear and knowing exactly who your ideal clients are will in turn make your marketing easier. By knowing who your clients are you can creat…
playlist_add
Jul 19, 2019
Episode 167.5 The Difference Between Brand And Brand Equity
In Todays inbetweenisode i cover the main differences between brands and brand equity
playlist_add
Jul 15, 2019
Episode 167: How To Get The Most Out Of Your Marketing With Sandra Byron From Digital Vet Marketing
Today on the podcast we have another very special guest that is going to share with us some wonderful tips, tricks and ways to help veterinary digital marketers really get the most out of their marketing. As well as some of the current trends that are happing in digital marketing, what she thinks is important for marketing, and how to approach digital marketing effectively
In today's episode, I talk with Digital Vet Marketing's Sandra Byron about some of the biggest mistakes she sees practices making (and how you can avoid them), where marketing is going in the future, and how and where to start with your practice's digital marketing.
Sandra Byron shares her thoughts on
What she thinks should marketers focus on first?
After a strategy has been developed you should make sure that you have a working website that not only works but is also mobile responsive and also is easy to use. Using search ads is where people who need a vet will be most likely to find you as they are in need of y…
playlist_add
Jul 11, 2019
Episode 166.5: Setting Expectation Based On Results and Traffic
On today's Inbetweenisode I talk about how to set expectation based on results and traffic.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Jul 8, 2019
Episode 166: Loyalty In Your Veterinary Practice With Brian MaCrae
Would you love to be able to turn first-time clients into lifetime clients? Loyalty in your veterinary practice is one of the most important things you should focus on in your practice.
In today's episode, I am talking with Brian MaCrae from Rethink Veterinary Solutions about the importance of loyalty in our veterinary practice and how you can use a membership program to protect and stop your veterinary practice from losing money from discounting. Memberships show there is an increased level of mental and emotional commitment to a business from customers.
When implementing a loyalty program into your veterinary practice there are a few key components that will make your loyalty program work.
- Your program model needs to be simple to understand. Clients should be able to make a buying decision within 30-60 seconds of information. Highlight benefits to your customer of how this will make their visits more enjoyable and valuable.
-Implement Virtual Currency System. Instead of discoun…
playlist_add
Jul 5, 2019
Episode 165.5: How To Make Your Stories More Effective
On Today's inbetweenisode i share a quick tactic you can use to make your stories on Instagram more effective with one quick trick!
playlist_add
Jul 1, 2019
Episode 165: How To Maximize Your Content Creation
Do you struggle with content creation or your content marketing? Figuring out when and what to post can be difficult and time consuming but it doesn't have to be.
In Todays Episode I talk about how you can maximize your content creation, create effective content, and how to repost your content for your digital marketing using a few tips and tricks. Content is very important to your marketing as it is the oxygen to your marketing as it can keep your marketing running for you. Content is also your communication line to your audience. Content also helps potential clients get to know your practice beforehand helping them trust you. Build your audience list with the people who engage with your content, invest in your content and it will give you an audience back.
When creating effective content you want to first find what is your favorite method of content and produce that whether its writing blog post, posting pictures of your Instagram, posting on your stories, or creating youtube video…
playlist_add
Jun 27, 2019
Episode 164.5 Content Creation Quality vs Quantity For Your Veterinary Practice
In Todays inbetweenisode I talk about whether you should be focusing on the quality of your content or the quantity you put out.
playlist_add
Jun 24, 2019
Episode 164:How To Generate Clients In Your Practice With Offers
Getting new clients into your practice and converting into loyal clients is your ultimate goal in growing your veterinary practice. If you want to drive clients into your practice for specific treatments, limited time specials, or even products offers are what are going to drive them in.
In today's episode, I give you some tips on how to generate new clients into your veterinary practice by using offers. I'll cover how to make your offer compelling to have higher conversion rates, why offers are important, and how to help improve your offers.
Offers are promises you are making to your clients to provide value into their lives. In your offer, you should be showing your clients their before state and how your offer is going to help go to their after state. Tap into the emotions of why your potential clients need this offer in their lives to make things easier or better for them.
Terms on offers should be both simple and easy to understand and be simply conveyed. Making terms too diffi…
playlist_add
Jun 21, 2019
Episode 163.5: The Importance Of Using Social Platforms
On Todays inbetweenisode, I share the importance of actually using and engaging on social platforms.
playlist_add
Jun 21, 2019
Episode 163: The 3 Biggest Problems Veterinary Digital Marketers Face.
In Todays Podcast episode I share with you what are the 3 most common problems I see veterinary digital marketers face and how to overcome them. I'll cover how to measure ROI, how to measure the effectiveness of your marketing, and how to overcome difficulties with content creation.
Many veterinary practice marketers will tell me these 3 things very commonly and ask what and how they can fix in their marketing. The Most common things veterinary digital marketers will tell me is:
1. ________ isn't working.
This is a fill in the blanks kind of statement. many times I have been told "this isn't working" "Instagram doesn't work" or even " this strategy doesn't work" when in reality these methods do work they just need some fine tuning to work properly for each practice. Really think and take a look at you offer or ad, is it clear what you are offering, what is the objective of your marketing, and what is the main goal?
2. I have no time to create content.
This another one I hear a lot…
playlist_add
Jun 14, 2019
Episode 162.5 How To Repost Content Using A Simple Tool
In Today’s Inbetweenisodes i cover a cool tool to use to repost content called snipp.ly
playlist_add
Jun 11, 2019
Episode 162: Streamlining Marketing Tips For The Time Crunched Veterinary Digital Marketer
Do you ever wish there were more hours in the day or days in the week? I get it! you're a busy professional in your veterinary practice that is crunched for time. In this week's podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what and how you should be automating, what and how you should be scheduling, tools to use to make your life easier, and what you should never automate.
Automation is a huge time saver that will ultimately, in the long run, save you tons of time and money! when using automation you should automate tasks that take up too much of your time frequently or even tasks you dread to do.
Emails - In your CRM automate marketing sequences such as email campaigns for special offers, events, and monthly awareness.
Chat Bots - Setup automated responses chatbots in facebook messenger to engage and help existing and new clients.
Frequently Asked Questions - Create content that focuses and centers around comm…
playlist_add
Jun 6, 2019
Episode 161.5: How to Access Instagram's Swipe Up Feature Under 10 Thousand Followers
In Today's Inbetweenisodes I share how you can access using the swipe up feature in Instagram Stories even when you don't have over 10,000 followers!
playlist_add
Jun 3, 2019
Episode 161:Instagram Marketing For Your Veterinary Practice Part 2
Last week I started the 2 part Instagram marketing for your veterinary practice series and we went over using Instagram as a platform to have your ads on, the type of posts, your Instagram profile, creating engagement, and the types of content to be posting on your Instagram.
Today we will be covering everything Instagram ads, where the 8 placements are, the best uses and application of each one, and I'll share some strategies for your ads
The 8 Placements of ads on Instagram are
Single Image Ads- one single picture that should stand out and call attention to your offer.
Video Ads-videos that run up to 120 seconds shows your audience what they will be getting with your offer or even show before and after footage of clients using products or specific services
Carousel ads- Multiple pictures allow you to showcase more of the benefits of your offers or even highlights of your practice
Lead ads- 2 Forms of lead ads are high intent and high volume
Story image ads- a static image be s…
playlist_add
May 29, 2019
Episode 160.5: How To Avoid Using Banned Hashtags On Instagram
In Todays Inbetweenisode I share that there is a list of banned hashtags on Instagram! If you would like to see exactly which hashtags are banned you can find them here to avoid using them on your future posts.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
May 27, 2019
Episode 160: Instagram Marketing For Your Veterinary Practice
Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently.
In today's episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 of our 2 part series we will be covering:
Types of posts- Instagram feed (regular single picture post), Carousel post (multiple pictures post), Stories (most popular form of post), Igtv, and videos
Profile- Your Instagram profile needs to be set up in a brand consistent way and your Instagram profile should include the following items:: a description of your practice, location, phone number, email, and direction buttons. As well you should have a business profile as opposed to a personal account and should be linked up to your facebook page.
Engagement- Posting regularly on your stories, hashtagging the appropriate hashtags, tagging your city and location, engaging with other account…
playlist_add
May 23, 2019
Episode 159.5 2 Super Useful Tips For Your Google Ad Words Ads
In Todays Inbetweenisode I give you 2 super useful tips for your Google ad words ads.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
May 20, 2019
Episode 159: 30 Day Veterinary Practice Marketing Challenge Part 4
We have come to the end of our 30-day marketing challenge!
In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have set up and run your ads.
For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice’s marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice.
Step 4 of 4 I cover
Evaluation of ads -Knowing exactly what your end goal will help you have a better understanding of what is working and what is not working and doing at least a weekly deep dive you will be able to catch th…
playlist_add
May 20, 2019
Episode 158.5 Adding Transcriptions On Your Videos
In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
May 13, 2019
Episode 158: 30 Day Veterinary Practice Marketing Challenge Part 3
It's week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads.
In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid and have built awareness using your content.
For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice’s marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice.
Step 3 of 4 is Ads.
Some things to keep in mind when getting your ads up and running.
What clients are you trying to attract?
Where are your clients spending time? (Twitter, Facebook, Instagram, Snapchat,etc.)
How can we…
playlist_add
May 10, 2019
Episode 157.5 Getting The Most Out Of Google Ad Words For Your Marketing
In Todays Inbetweenisode I cover how you can get the most out of Google ad words for your veterinary practice's marketing.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
May 7, 2019
Episode 157:30 Day Veterinary Practice Marketing Challenge Part 2
Today in part 2 of our 30-day marketing challenge we cover the next step after you have completed your pre-work. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice’s marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice.
Step 2 of 4 will include:
Before & After Grid-Before & after Grids helps convey the emotional benefits and overall value you are able to provide them
Offers-Offers need to be either a product or service that you can easily convey the value to your target market that helps them transform from the before to the after packaged in a way that shows them as much benefit as possible. Be sure to outline the value of your offer to help potential client…
playlist_add
May 3, 2019
Episode:156.5 Future Changes Coming To Facebook
In Todays Inbetweenisode I share some future changes coming to Facebook.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Apr 30, 2019
Episode 156: 30 Day Veterinary Practice Marketing Challenge Part 1
Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing.
In today's episode, we discuss the prework that needs to be done and break down each step of the prework.
The 4 main parts of prework are
Setting up baselines- Set baselines for social channels and your practice's website by looking back a month for Facebook and Instagram and gathering the numbers of posts, views of stories, messages, comments, likes, shares, and page views. For websites look back 12 months to see bounce rates, page views, where traffic is coming from and more.
Tracking-Tools to use for your tracking include Google analytics, Google tag manager and Google data studio
Setting up reporting that is easy to access and useful- Google da…
playlist_add
Apr 29, 2019
Episode 155.5 Messenger Marketing In Your Practice
In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or instagram using many chat
For more information visit veterinarymarketingpodcast.com/manychat
playlist_add
Apr 22, 2019
Episode 155: Building A Social Media Strategy
In today's episode, I talk about building a social media strategy of where you should be spending your time and where you should be divvying up your time.
It is extremely important to be reaching customers on the channels you want to use to grow your business. whether that be Facebook, Instagram, Linkedin or any other platform you use.
First, where should you be spending your time? This really is dependent on which platforms you want to use for your social media marketing and who you want to reach. there are 4 major platforms I believe are beneficial to social media marketing.
1) Your website & Blogging- Share blog content on your actual website and also take your blog post and repurpose to other platforms.
2) Facebook & Instagram - Facebook is still the top place to reach people because it's so widely used by millions. Instagram is another great place to put content as it is also very popular
3) Linked In -Perfect for reach other veterinary professionals and a great place to put…
playlist_add
Apr 18, 2019
Episode 154.5 Sequencing Paid Ads
In Todays Inbetweenisode I cover the sequencing of how you approach paid ads.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
playlist_add
Apr 15, 2019
Episode 154 How To Market Your Practice Or Personal Brand For The Purpose Of Hiring with Jesse Thomason
Hiring is a very hot topic in the veterinary industry. A lot of veterinary practices are always looking for new vets or vet techs to hire some even for years and are facing trouble when it comes to hiring new talent for their veterinary practice.
This week on the podcast we have a special guest Jesse Thomason who we speak to about how you should be marketing your veterinary practice or even your own personal brand for the purpose of hiring.
The first thing you should keep in mind if your practice is looking for new vets and vet techs is your practice needs to be a good work environment with a great team that people are going to want to work in your veterinary practice.
Creating flexibility in your practice will also be able to help get new employees in. Live goes on outside of work and sometimes life and work can conflict with each other creating flexibility will show your vets and vet techs that they don't just have to choose one aspect of their life you can work and also be able t…
playlist_add
Apr 11, 2019
Episode 153.5 Improving Your Copywriting Using A Before & After Grid
Sometimes copywriting can be difficult because you don't know what to say or how to say it.
In Todays Inbetweenisode I cover a simple trick to improve your copywriting. Use a before and after grid in your copywriting to take your before who is your client and their feelings, thoughts, and concerns and use your practice or service as a bridge to get them to the after state.
playlist_add
Apr 8, 2019
Episode 153: Vitus Vet's Dr. Mark Olcott On Text Notifications, Push Notifications, And Post Cards In Your Marketing
Have you ever wondered how you should be following up with your clients or how often you should be following up and how you can retain your current clients at your practice? We cover some ways to help your practice run smoother with your follow ups and reminders
Today on the podcast we have a special guest! Dr. Mark Olcott founder of Vitus Vet is here to talk about using text notifications, push notifications, and postcards in your veterinary marketing.
Vitus Vet app allows pet owners and their veterinarians to be able to access their pets full medical records, charts, and history, lab work, digital images, and medical notes. Vitus vet also allows you to be able to choose which forms of communication of reminders you would like to use from text notifications, push notifications through the Vitus vet app, email reminders, or postcard reminders.
Multimedia marketing in your veterinary practice's marketing is very important. Having options and your practice's brand over a few different…
playlist_add
Apr 1, 2019
Episode 152.5:Google Data Studio
In Todays Inbetweenisode I cover Google Data Studio. Google Data Studio is a tool you can use to compile reports and create dashboards of results and analytics all in one place and best of all its free!
playlist_add
Apr 1, 2019
Episode 152: How Much Should Your Veterinary Practice's Ad Budget Be?
If you have been listening to the podcast for a while you know I love paid ads! Paid advertising is something I believe every practice should be used for digital marketing. Paid ads are great because they are consistently scalable, are able to be turned on or off at any time, and measurable.
Before you run any ads there are a few things that need to be in place first. For starters, you need a website for your practice that is easy to use and actually works. Next, ask these 3 questions.
Who are you serving or targeting? Who is the ideal client for your practice? Take the qualities of your best clients and turn those into your ideal client avatar and market to them.
What do they actually want? What are these clients looking to achieve by coming into your practice? Are your clients more casual laid back pet owners that their pet is just an animal or are they the kind of owners that see their pets as members of the family that want the absolute best care for their pets?
What is your en…
playlist_add
Mar 25, 2019
Episode 151.5: Using Multiple Platforms For Your Marketing
The crashes of both Instagram and Facebook recently really showed us how one day possibly these platforms could all of a sudden be gone!
In Todays Inbetweenisode I share why it's important to be using more than just one platform in your marketing.
playlist_add
Mar 18, 2019
Episode 151 Using Paid Advertising In Your Practice Feat. Adam Greenbaum From Whiskercloud
Is your veterinary practice running paid ads? Paid advertising is a great way to increase traffic to both your websites and your physical practice.
In Todays Episode we are joined with Adam Greenbaum from Whiskercloud!
Adam and I share some of our thoughts on paid advertising and why it's so beneficial to have for your practice's marketing.
Starting off with the most important part of paid traffic, Tracking and measuring your KPIs and ROIs. When tracking you need to have very specific goals in mind. The clearer the offer and objective of the offer are the better it will perform.
Another important part is response time, you should keep your response time short when you have potential clients interested in your offers. You want to make a good impression to potential clients that you want them to come into your practice and that you're excited to work with them.
Keep in mind that when you run ads you will experience an increase in phone calls, emails, and messages that will need to b…
playlist_add
Mar 18, 2019
Episode 150.5 Increasing Youtube Subscribers
In Todays Inbetweenisode I share a helpful tip on how you can increase your subscriber amount on Youtube. Adding a small piece of code to the channel description can help grow your Youtube channel.
playlist_add
Mar 11, 2019
Episode 150 USING VIDEO MARKETING IN YOUR VETERINARY PRACTICE PART 3
Building an audience on Youtube can be a challenging thing but its most definitely worth it. With these few steps, you can help your new youtube channel grow and build your audience and even have your videos start ranking.
In the final installment of our 3 part video marketing series, it's all about using Youtube in your video marketing for your practice
Last week I asked what your favorite social media platform to watch videos on between Instagram, Facebook, and Youtube. And while I think all of these platforms are great in their own ways, I believe that every practice should be using Youtube.
Youtube is a great platform to use for your practice as everyone is familiar with it and pretty much everyone uses it daily. People use Youtube primarily for 2 reasons
1) as a search engine
2) for entertainment
I recently have been posting a video everyday on youtube for over 2 months (If you'd like to check them out click here ) and here are some tips that I have found to help.
Youtube S…
playlist_add
Mar 11, 2019
Episode 149.5 Video Editing Softwares For Your Practice's Videos
In Todays, In betweenisode, I share some video editing software suggestions that are great to use for your video marketing videos
Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial!
https://filmora.wondershare.com/
Adobe Premiere Pro is another awesome editing software
https://www.adobe.com/products/premiere.html
For MAC users imovie is also another great option for editing software and the best part of it is that its free on Mac computers!
Final Cut Pro is one of the best editing softwares for apple
https://www.apple.com/final-cut-pro/
playlist_add
Mar 4, 2019
Episode 149: Using Video Marketing In Your Veterinary Practice Part 2
Which social media platform is your favorite to watch videos? Instagram, Facebook, or Youtube?
In part 2 of the video marketing series, I cover using both Facebook and Instagram for video marketing
When using either just one of these platforms or both ask yourself these few questions to help better understand what type of video content to put out and where. What makes you stand out? Who is your competition and what are they posting about? And lastly what are others engaging with?
Once you've decided where you'll post your videos the next step is to choose which mediums to use of native post
Native post video forms
* Live videos
* Recorded videos
* Video Creator Pages
* Instagram Tv or IGTV
* Stories (Facebook & Instagram)
* Ads
* Story ads
Live videos are one of my favorite video forms to use as they are available on all platforms and take no additional production time.
The key to building your audience using live videos is consistency, the more consistent you are…
playlist_add
Mar 4, 2019
Episode 148.5 Using Stories For Your Practice
In today’s in-betweenisode we cover using the stories feature of both Facebook and Instagram for your veterinary practice.
Instagram and Facebook stories feature is a great tool to use on your practices social media as they can provide a behind the scenes look into your practice. Add engagement with clients by enabling the messaging option to be able to answers question or just talk to your clients.
Stories are also super convenient to use. You could have both nicely curated stories or even just use your phone!
playlist_add
Feb 27, 2019
Episode 148: Using Video Marketing In Your Veterinary Practice
Who doesn't love watching videos? For the next 3 weeks, we will be talking all things videos in this 3 part series from the types of videos you make, what camera you use, which editing software to use, and which social media platform to put your videos on.
Video Marketing is becoming an increasingly popular form of marketing. Many social media platforms now support video content like Youtube, Facebook, Instagram and more. Videos are a great way to help your clients and future clients get a better sense of you and feel more comfortable with you just by watching your videos!
In Part 1 of the video marketing series, I share some of my personal favorites like cameras and a few editing software options that I use when I'm making videos for my youtube channel.
For PC users Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial!
https://filmora.wondershare.com/
Adobe Premiere Pro is another awesome editing software
https://www.adobe.com/p…
playlist_add
Feb 26, 2019
VMP 147.5 Simplifying Your Practices Digital Marketing
Digital Marketing can be confusing to figure out sometimes with what to measure and when to measure it.
In today’s in-betweenisode I share a helpful tip to help simplify your veterinary practices digital marketing.
Ask yourself these 2 simple questions. What is your objective? and What Is your end goal. Taking your end goal and breaking it down into steps will help simplify your digital marketing.
playlist_add
Feb 11, 2019
Episode 147: 7 Important Questions To Help Clarify Your Marketing Messaging
In today's episode, I go over 7 important questions to help make your marketing clearer.
A common problem I often see in veterinary practices is that they will talk about their practice in a way that makes sense to them but really fails to show clients what the actual benefits of their practice are.
These 7 questions will help you be able to convey what really sets you apart from other practices and what benefits your clients will be gaining by coming to your practice.
The first question is What does your practice stand for?
Another way to look at this question is what is your practice's mission?
What does your practice stand against?
What are some things your practice doesn't agree with? is it a fearful environment or overcrowding in kennel spaces? be sure to make it known in a beneficial way what negative attributes your practice does not have.
What is your practice purpose?
What is the main purpose of your practice and what are you trying to help your clients achieve with th…
playlist_add
Feb 11, 2019
VMP 146.5 Diversifying Your Traffic Sources
In today’s in-betweenisode I cover why you should be using more than one type of traffic sources in your veterinary practice's marketing.
You've heard the saying don't put all your eggs in one basket, well that's how you should approach using traffic sources. You want to be able to maximize your marketing by a mix of traffic sources.
I share a story of why it's important to have more than one traffic source and why only using one could be detrimental to your marketing.
playlist_add
Feb 5, 2019
Episode 146: 4 New Google My Business Features To Help Your Practice Grow
Are you using Google My Business for veterinary practice? Today I go over Google My Business for the first time on the podcast and share with you 4 awesome new features Google My Business offers that can help your veterinary practice grow.
Google My Business is a great tool to use in your practice's marketing to get more clients through your doors and more clicks on your google ads!
Google My Business works as a business listing that shows when you search by name your practice. It gives potential clients all the important information that they need about you like where you are located, what your hours are, and how they can reach you.
The first new feature they have added is a Q&A section so now customers can ask questions about what type of services you provide or days you are open. Anyone can answer these questions so it's important to frequently check and manage the answers that are being given.
Descriptions are back! Descriptions on Google My Business now lets you be able to tel…
playlist_add
Jan 22, 2019
VMP 145.5: Save Time & Hassle With This Simple Marketing Tip
In today's in-betweenisode I cover naming conventions and why they are so helpful for your veterinary practice's digital marketing. We cover naming conventions for when you create content or posts. Creating posts that have a consistent naming convention allows you to automatically build retargeting audiences that are segmented.
The whole purpose of creating content is so that you can target specific segments and re-target those segments with offers. This strategy helps you identify segments and audiences who are interested in your content.
playlist_add
Jan 22, 2019
Episode 145: How To Tell If Your Digital Marketing Is Successful And Ways To Improve It.
Is your marketing successful? A common problem I face when talking with other practices is that they often say marketing isn't working for them. But the truth is that they just are not measuring their metrics correctly.
Today's episode I go over how to tell if your practices digital marketing is successful or not, and how to improve your marketing.
Marketing works in three steps: Awareness, Evaluation, and Conversions. One of the biggest mistake people make often in marketing is that they don't focus enough on content. Content is what will help potential customers get to know you, become aware of your practice.Once you have their attention and they are aware of you they will become more inclined to continue to be engaged with your content and offers.
After your potential clients are aware of you and what you offer the next step is to continue to target that audience so they can start the process to come into your practice, the evaluation stage where they are wanting to get more info…
playlist_add
Jan 11, 2019
VMP 144.5: A Quick Tip To Help You Get More Out Of Your Ads
In today's inbetweenisode we cover paid traffic for your veterinary practice and how to optimize your ads to get them to perform the best they can.
So often when I'm working with veterinary practices whether they're using adwords express, Facebook ads or Instagram ads, one thing I consistent see them do is run automatic placements.
Automatic placements is great for the ad networks because they give you more impressions and usually spend your money faster.
Make sure you're managing your placements and don't fall into this trap!
playlist_add
Jan 11, 2019
Episode 144: 3 Marketing Trends And Predictions To Help Your Practice Grow In 2019
Happy New Year! With the new year here we can expect some changes in the digital marketing world and 2019 is going to be a great year for marketing for your veterinary practice.
I go over the 3 marketing trends that will help the growth of your veterinary practice this year. I also share some predictions of what could possibly happen this year with social media platforms and how that could affect your marketing.
Digital marketing is changing faster than ever before, and if last year was any indication, 2019 is going to be CRAZY! I think that there will be a massive opportunity for veterinary practices who keep up to date with the changes that come out. Privacy issues and public perception will play a huge role in how Facebook and other tech giants handle their product updates, ad guidelines and user guidelines in general.
For my predictions of what we can possibly see in 2019, I think we will see an increase in the usage of Instagram for ads. Instagram will become a very popular pla…
playlist_add
Dec 19, 2018
VMP 143: The Biggest Marketing Lessons I learned In 2018
2018 was a really crazy year for marketing! There was so much volatility, loss of engagement on platforms and crazy changes that took place.
In total, I managed just over 240,000 in ad spend on Facebook and just of 260,000 in ad spend on AdWords, and quite a bit of that being veterinary practice's ad budget.
I share some of the most important lessons that I learned and talk about what I think you should do to improve your veterinary practice's marketing in 2019 and beyond.
2018 started off with a huge shift in Facebook distribution for business pages on January 19th 2018 algorithm change. This change really set the stage for the whole year and reminded me how important it was to be a multi-channel marketer.
Changes will only continue to come down the pipeline from our big ad network providers. Social media channels are becoming increasingly more crowded as more and more advertisers fight for the same set of eyeballs.
If you don't have an email list, it is time to start! Email will…
playlist_add
Dec 4, 2018
VMP 143.5: Setting Up Standard Conversions On Facebook
In today's mini episode of the veterinary marketing podcast, we cover setting up standard conversions on Facebook to increase conversions. Standard conversion events are really simple to use and you benefit from Facebook's algorithms to optimize your campaigns.
Smart "machine learning algorithms are becoming more and more useful in digital marketing, and because of this, it is important to use the tools that help you get more out of your marketing.
playlist_add
Dec 4, 2018
VMP 142: How To Make Ads Work For Your Veterinary Practice
Ads are difficult for a lot of veterinary practices, and it makes sense. Ad platforms can be confusing, and often when you're working in a practice, you're really close to the offers and content, so it can be hard to figure out the best ways to reach and target your clients or prospective clients.
In today's episode, I cover some really simple and practical tools to help you with your paid ads. I cover how to see if they're working and what to do if they aren't.
If you've ever run ads before, then more than likely you've had some results that weren't what you were hoping for. It happens to everyone who runs paid traffic to try and get new clients, but it doesn't mean that ads don't work. Ads can be just like when a patient comes into your practice, they can't tell you what's wrong, but you take a look at the symptoms and start to diagnose what it could be.
I cover a framework to help you identify the problems you're experiencing and how to turn around ad campaigns that aren't worki…
playlist_add
Nov 29, 2018
VMP 141.5: Is It Time To Start Using Business Manager?
In this in-between episode, I cover why it is time to get started with business manager for your veterinary practice instead of normal ads manager.
Business manager now helps you use custom audience tools that make your Facebook marketing more effective.
For more on how to create and manage your Facebook Business Manager account go here: Click Here
playlist_add
Nov 26, 2018
VMP 141: New Updates To Facebook & Instagram To Help You Grow Your Veterinary Practice
If you listened to episode 140, you might have gotten the feeling that I was a bit down on Facebook or Instagram.
While I do think that it is BEYOND important to diversify your traffic streams and have different methods of generating clients online, Facebook and Instagram have been doing amazing work to update their products.
It is no accident that Facebook and Instagram continue to be a powerhouse of ad revenue generation. They are still the best when it comes to targeting in my opinion, and the new ad types that they are releasing are AMAZING.
In today's episode, we cover what happened to some of the targeting options, specifically the targeting that was provided by 3rd party data sources, due to the Cambridge Analytica scandal. Along with targeting changes that have come out, we also cover some new formatting changes that work well in our favor to cover more real estate in the news feed.
One of the most exciting things we dive into are Facebook's new instant experience. These a…
playlist_add
Nov 23, 2018
VMP 140.5: How To Make Your Emails Work Better
In this week's short episode I cover how to help veterinary practices get more out of your email marketing.
In this short episode here's what I suggest you think about before you send out that email:
* What do you want the reader's call to action be? What is the action you're looking to compel the reader to take? Figure this out and once you've figured this out, then you need to do step 2.
* What is the easiest way for the reader to take action? Make that call to action clear and concise. If it is a button to schedule an appointment, make it easy. If it is a phone call, make it easy. Eliminate friction and increase conversion.
playlist_add
Nov 12, 2018
VMP 140: Why You Need To Be A Multi-Channel Marketer For Your Veterinary Practice
Social media is INSANELY important, I love it, but it isn't the only way to get new clients.
With the fast changing landscape of digital marketing, social media has become one of the easiest ways to generate new clients, but I see some really big changes coming to that.
In today's episode, we talk about how you should be diversifying your veterinary practice's traffic and client generation by becoming a multi-channel marketer. What is a multi-channel marketer? Simply put it is someone who understands and can use more than a single marketing channel. So if you've been working on and mastering Facebook, you should also have Adwords, email marketing or other media channels to help generate clients.
What is prompting this discussion today is that I've been seeing Facebook get much more difficult from the paid ads department, especially over the past year. It makes total sense and here's why, Facebook's growth is slowing when it comes to new user growth and younger segments are actually…
playlist_add
Nov 12, 2018
VMP 139.5: A Quick Copy Writing Formula To Help Your Veterinary Practice's Marketing
This is the first in-between episode where I give you a quick, easy and effective marketing tip to use to help market your veterinary practice.
In this first episode, I cover a copywriting formula that can help you with your social media posts, emails or anywhere else that you're trying to write persuasive copy to drive clients to act.
Let me know what you think about these short in-between episodes, send me a message or leave a note on the Facebook group: https://www.facebook.com/groups/theveterinarymarketingnerds
playlist_add
Oct 31, 2018
VMP 139: Dr. Joy Fuhrman On How To Use Your Practice Software To Grow Your Practice
There are only a few things that I know without a doubt are going on in your veterinary practice. First, you are almost certainly understaffed or at the very least, extremely busy. Time is at a premium and this makes it difficult to think about running marketing campaigns, setting up email autoresponders or get to other stuff that will help your practice grow. Second, any marketing budget that is available (if one is available) is not unlimited so you need to find creative ways to pull from certain areas without taking too much. I get it. Running a business is tough, and when you add all the chaos that comes with running a veterinary hospital, it makes things even more difficult, which is why I have today's guest on.
On this episode, I interview Dr. Joy Fuhrman, from Shepherd Practice Management Software on how to use your veterinary practice management so help to hlep you grow your practice, spend less time updating records and help you to stop missing charges. For those of you who d…
playlist_add
Sep 26, 2018
VMP 138: How To Create Offers For Your Veterinary Practice
Success in your veterinary practice's digital marketing comes down largely to one single skill. Can you create offers that your clients want and need, and can you drive your clients and prospective clients into your practice?
If you've been having trouble trying to determine whether or not your veterinary practice's marketing is getting ROI, it is probably because you don't have clearly defined offers. What action are you looking for your audiences to take? How do you get your social audiences to take action from being a spectator to a client?
In today's episode, I go into how to create offers for your veterinary practice that your clients actually want.
It is pretty amazing, the one thing that really defines who is successful and who struggles with their marketing is that the businesses who have established offers that convert.
What do your clients actually want? What are they wanting you to deliver? How can you create offers that don't include only discounting? These are all…
playlist_add
Sep 18, 2018
VMP 137: Danielle Lambert on Building Personal and Business Brands
In today's episode, we have an awesome guest, Danielle Lambert. We dive into how to build a personal and business brand in the veterinary industry and this episode is full of gold!
If you have been hiding under a rock and don't know Danielle yet, she is the Snout School founder, an international speaker, and social media addict working to empower veterinary businesses and brands to succeed online. Danielle has built social media campaigns for accounts ranging from DrAndyRoark.com to the Companion Animal Parasite Council, but she is most well-known for being a dog mom to Archer, the Brussels Griffon.
This episode is full of awesome info, we talk about practical tips on how to build a brand, including defining your audience and coming out to choose and communicate with your ideal audience. I think that the work that she is doing to help educate veterinary professionals on how to build personal brands will have a huge impact on helping the veterinary industry find its voice and reach mo…
playlist_add
Aug 25, 2018
VMP 136: Marketing Tools To Help You Scale The Unscalable
Most of the client communication tools these days are done by sending out mass messages. Email marketing, Facebook posts, Instagram posts, and on and on. These are great platforms for reaching clients at scale, but it is tough to create a message for everyone, by default you have to leave people out.
The benefit of marketing to large audiences all at once is you can cast a wide net and get your message out to all your clients and potential clients, I'm a huge fan of it. The problem is that this is what everyone is doing, and if you want to stand out in the noisy marketplace, that often times takes doing things that not everyone else is doing. In my opinion, one of the easiest ways to stand out and to bond your client to your practice is by taking some extra time to add personal messaging to your practice's marketing, which can be difficult.
If you're like every person in the industry that I know, you're probably insanely busy, so how do you make time add personal messaging to your pr…
playlist_add
Aug 25, 2018
VMP 135: How To Turn Your Waiting Room Into A Marketing Opportunity
Your best clients and prospects are the ones who actually come into your practice right? I know, it is a really groundbreaking concept but it is true.
We talk about how to attract new clients all the time on the podcast, but sometimes we forget to focus on working on in-practice marketing. In today's episode, we cover a new project that I've been working on that is called Vet Wifi.
VetWifi is a tool that helps you connect with and collect marketing data on the clients who come into your practice.
Here's a few of the ways that VetWifi helps you that we cover in today's episode:
* How to grow your veterinary practice's pixel list
* How to automatically collect contact data of clients
* How to create marketing automation to help your practice
* How to get reviews for your practice automatically after a set time
* And much more
I also discuss several ways to increase your VetWifi usage inside your practice so that you can get as many clients contact data as possible.
Today…
playlist_add
May 29, 2018
VMP 134: New Adwords Targeting & Audiences For Veterinary Practices
In today's episode, we cover some often overlooked targeting options for Google Adwords. I also explain Youtube's onsite director, where you can get a free 30-second commercial that is professionally made, Click Here For This.
I've spoken tons about custom audiences and retargeting audiences on Facebook, but haven't spoken much about Adwords.
Many of the things I talk about in today's episode aren't new to Adwords, but I haven't spoken about hem yet.
Adwords is very different from Facebook and other social ad platforms because you have many different ad types. The two primary ad types are display network and search network. So you have people who are consuming content (video, written content, news etc) or you have people who are actively searching, and sometimes a combination of both (a person who searches for a youtube video and you show up in their pre-roll ad.)
The way that clients and potential clients are very different based on what action they are taking and what ad type you…
playlist_add
May 21, 2018
VMP 133: Chatbots 2.0, How To Use Conversation To Grow Your Veterinary Practice
Chatbots are back!!! Everyone stop what you're doing and go to Manychat.com and authorize the app for your veterinary practice now! Seriously, go and do it, it is free to sign up.
Earlier this year, Facebook froze the chatbots for new users, so unless you had already signed up for Manychat or a similar program you were locked out. Luckily, Facebook just opened ManyChat back up for everyone.
So what are messenger bots? Why Should you care? In the simplest terms, messenger bots are like fancy email responders, if emails got 90% open rates and were easy to use to create logic based responses. Messenger is seriously one of the most amazing mediums to market and engage on. You can create tools to create subscribers that are super frictionless, you can engage with multiple content types and you can talk to your clients at scale.
In today's episode, I cover some best practices for messenger, why you should care about messenger, some marketing ideas, and best practices. I also walk through…
playlist_add
May 15, 2018
VMP 132: How To Distribute Your Veterinary Practice's Podcast
In the previous two episodes of the podcast we talked about first if you should start a podcast for your veterinary practice and then we talked about the technical nuts and bolts how to start a podcast. In today's episode, I talk about the best ways to get your podcast out there.
Podcasts work great as a top of funnel content and because that is the case, it is important to consider how you'll engage your audience. You'll likely want to use the recorded audio to create blog posts around because it can be used for social media, email newsletters as well as give you organic traffic benefits as well. Since you'll be using this content to engage and bring awareness and education to your clients, you'll want to re-market heavily to your audience based on what they're interested in. Use the content as a means to segment your audience and create retargeting lists.
One of the drawbacks of podcasting is that you don't get too much data from hosting services about downloads, how long your audi…
playlist_add
May 7, 2018
VMP 131:The Tools To Help Create A Podcast For Your Veterinary Practice
So you've decided that podcasting would help your veterinary practice, or maybe you haven't, in that case, it is important you listen to part 1 of this podcasting series, you can listen here: Should You Start A Podcast For A Veterinary Practice. Once you figure out what your podcast is about and that you're going to create one the next step is to start the content production.
I'd like to mention that technical part of starting a podcast isn't the hard part, it is coming up with the details of your show I describe in part 1 of the series. Make sure you've figured out those important details before you move on.
Podcasting really comes down to a few parts:
* Come up with your idea
* Record the content
* Edit your content
* Master your files
* Upload and publish your content
* Promote and distribute
Recording your content needs to be as easy as possible based on your show goals. Are you looking to have a really polished, finished product or are you looking for an informal…
playlist_add
Apr 30, 2018
VMP 130: Should You Start A Podcast To Market Your Veterinary Practice?
Have you ever thought about starting a podcast? I've spoken to a lot of veterinarians who have said they've been thinking about starting one for a while, so I figured I'd help them out.
This episode is the first in a series on how to create a podcast for your veterinary practice. In this episode, we cover the general items you should consider before starting a podcast.
First, why should you even care about podcasting? I think that it has a bunch of advantages as a content type(obviously). First, I like podcasting because there is a HUGE number of users who consistently search out and engage with content. It is a medium that gives more context to the audience because they hear your voice. You're a voice that is showing up consistently and as a result, the audience bonds well with you. Some of the biggest benefits of podcasting are:
* You gain credibility and clients will be better educated
* You can create content around offers and use the podcast episodes to segment your audienc…
playlist_add
Apr 23, 2018
VMP 129: How To Use Facebook For Your Veterinary Practice in 2018
Today's episode is very important if you use Facebook for your veterinary practice's marketing efforts. Back in January, the massive drop off in organic reach happened but that is only the beginning. There have been massive changes that have been happening in the paid ads department as well with Facebook.
If you have been noticing recently, Facebook has been in the news a bunch because of the 2016 election and the run-up to the election, and as a result, there are a ton of policy changes that have been coming out. I think that we're only seeing the beginning of the end of the "wild west" that Facebook's ad platform has been. Even though Facebook is taking away data and insights that have been available in the past, I think that we still have an amazing opportunity to reach and educate clients like we've never had before( and likely won't get again).
With all that being said I think it is extremely important that as marketers on Facebook, we approach our ads and marketing from the pos…
playlist_add
Feb 26, 2018
VMP 128: How To Use Youtube to Grow Your Veterinary Practice
Youtube is a beast of a platform. It is the second largest search engine and nearly 5 billion videos get viewed... EVERY DAY.
Why is youtube so hard for veterinary practices to use tactfully then? If you've tried out youtube for your veterinary practice, you've probably felt some frustration, and in today's episode, we talk Youtube as it relates to generating new clients for your veterinary practice or to develop your personal brand.
The way I see it, there are really 2 different approaches when it comes to Youtube. First, there is the keyword target strategy. In this strategy, you try to reach people who are searching on Youtube with relevant search terms and video content. This is like the SEO version of reaching potential clients. This is beneficial for practice because you can try to reach people who are searching for info relevant to pet owners-your target demo. The difficulty here is that Youtube is an international platform and it is tough to rank your videos when you're a sma…
playlist_add
Feb 12, 2018
VMP 127: Quick And Easy Tips To Improve Your Veterinary Practice's Adwords Results
Adwords are a no-brainer for nearly every veterinary practice. Your clients and potential clients are out there searching right now for veterinary services all you have to do is get your ads out there in front of the right target market. In fact, if you are slow or having trouble getting people in the door, I think AdWords are one of the easiest ways to get people in the door quickly.
In today's episode, we're going to be covering five really simple and implementable things you should do to help increase ROI and effectiveness of AdWords in your veterinary practice. Best of all, these tips are really simple to use.
First, one common mistake I see often is that practices aren't dayparting their ads. Dayparting is when you run campaigns and ad sets for specific timeframes throughout the day. Let's say for example you're only open from 7am to 5pm, if you and the staff aren't there to perform services and take calls the ads that you're running at that time probably won't be effective. Mak…
playlist_add
Feb 5, 2018
VMP 126: How To Use Custom Audiences To Make Your Facebook Marketing Work Better
In today's episode I cover custom audiences, one of the most important ad tools that you can use to grow your veterinary practice's marketing work even better.
In marketing you have really only 2 parts to put together, you have the offer/product/content and you have the audience. The audience is very important because it makes up half the equation, and if you get the audience wrong, the offer or the content won't work.
In previous episodes, we've talked a lot about targeting options, and targeting is a tool that I love to use with my ads, however, custom audiences (which is what today's episode is all about) allows you to reach people with a lot more engagement, intent or interest within Facebook and Instagram. So how do you use build and use custom audiences? That is what today's episode is all about.
First, to get to the place where you can build a custom audience, you need to get into Facebook and go to ads manager. From ads manager you can click the drop down and get into Audien…
playlist_add
Jan 29, 2018
VMP 125: Stacee Santi Founder of Vet2Pet on How To Use A Mobile App To Grow Your Practice
Mobile marketing is becoming more important than ever because of changes that are happening to social media platforms, search engine algorithms and increasing ad prices. Today we have Dr. Stacee Santi from Vet2Pet on the podcast to discuss how she has designed an app to help increase client compliance in practice. It is a great interview and it is well timed because Dr. Santi has just released her 2017 Loyalty report.
For those of you who don't know Dr. Santi, Dr. Stacee Santi graduated CSU in 1996 and began her veterinary career in Portland Oregon at a 13-doctor ER hospital. In 2002, she accepted a position at Riverview Animal Hospital in Durango, Colorado and began managing the hospital in 2007. Being a veterinarian herself, she knows the challenges the industry faces to stay connected to clients. In 2013, Dr. Santi founded Vet2Pet and began working on new contemporary strategies to connect with clients… the first being the custom veterinary app.
Apps for small businesses defini…
playlist_add
Jan 22, 2018
VMP 124: Are You Doing Swiss Army Knife Marketing?
In today's episode, I talk about something that I see happen all the time. A veterinary practice puts out a piece of content and they expect it to everything from getting likes, shares, and comments to also converting new potential clients who walk in the door.
I wish I had some type of marketing that did everything from likes, shares and conversions but it typically doesn't happen. So today we cover how to make your marketing more effective and how to stop using treating your marketing like a swiss army knife. If you've ever used a swiss army knife you'll know that it does everything just enough to function. If you wanted to cut some paper, you'ld probably use a regular pair of scissors instead of the dinky ones you can fold out. The same is true with marketing.
Your marketing pieces and ads should have a specific purpose. What are you trying to achieve? Are you trying to grow awareness, create evaluation or work toward conversion? One of the easiest ways to set yourself up for fail…
playlist_add
Jan 15, 2018
VMP 123: Does Digital Marketing Still Work For Your Veterinary Practice?
Today's episode comes after Facebook's January 11, 2018, business page algorithm update news. This is some really big news for all businesses who use Facebook to reach their customer base. I cover what I think this algorithm change means for veterinary practices and I cover why I think you shouldn't completely panic.
The bad news is that likely you're going to have to start paying to get ANY distribution from your Facebook page after what came down from Facebook's press release. The good news is, this occurrence of rules completely changing isn't anything new. Ever since the advent of modern advertising, marketers have been ruining every medium they've touched. From print ads to radio to TV marketers go out and find ways to be creative and sell, until it gets overdone and then is no longer effective.
Facebook is no different from other mediums, and this zero organic engagement has been a long time coming. It is also important to realize this isn't the first time Facebook has changed…
playlist_add
Jan 9, 2018
VMP 122: 5 Tips To More Successful Marketing For Your Veterinary Practice in 2018
Happy New Year everyone! 2018 is here, and this is going to be a great year for digital marketing, or at least it can be! Today we're going to cover 5 tips that will help you to make this your veterinary practice's best year yet!
Since starting the podcast, it is amazing to see all of the changes and trends that have come out especially as it relates to paid ads, social media and content. (When is the last time you even saw a post from Upworthy?)
Here are the 5 tips that I cover more in depth in this week's episode:
* Create Content
* Pixel
* Take Note Of Platform Rules
* Grow Your Owned media
* Pay for distribution
I think that this year, more than ever content is going to really be a make or break for small business on social media, for SEO and as a way to communicate with clients. You've probably heard people beating this into your head, but it is really getting to the point where you have no choice. Create or fall behind. I cover a few example of content vs no content…
playlist_add
Dec 27, 2017
VMP 120: Dr Andy Roark On Event Marketing & How To Build An Online Community
How do you turn your digital marketing into actual clients that come into your veterinary practice? That is the question that we're going to cover in today's episode with guest Dr. Andy Roark. Andy has done an incredible job of turning his digital community into an actual community of people who attended his conference Uncharted.
Today's episode is longer than an average episode but it is filled with some really great insight that will help you and your veterinary practice. Events are a great way to get people who just normally engage with you online to turn into clients who build a relationship with, and today's episode is packed with great tips on how to do just that.
For those of you stuck under a rock and who don't know Andy, he has some impressive accomplishments under his belt when it comes to digital marketing. Andy is a practicing veterinarian, international speaker, author, and media personality. Dr. Roark has been voted Practice Management Speaker of the Year at NAVC, one o…
playlist_add
Nov 6, 2017
VMP 121: Reviewing Veterinary Reviews With Adam Greenbaum
I'm sure you already know that reviews are important! Reviews can really help to make or break your online presence and I'm sure you've felt the impact of reviews on your practice. On this week's episode, I talk with Adam Greenbaum, founder, and CEO of whiskercloud.com about reviews. One of the services that Adam offers is reputation management on Yelp, Facebook, and Google.
We dive into how to handle not only the negative reviews but also the positive reviews that you get online. I think that sometimes when someone hires a company to do marketing or service to handle reviews that you just expect the reviews to show up, and you expect them to be positive, but that can't always be the case. As a small business, it is inevitable to get some negative reviews, but that doesn't have to be the end of the world.
Reviews are necessary to be adequately handled for many reasons, but here are two reasons that really stand out to me. First, it is how people validate their purchase decisions, and…
playlist_add
Oct 30, 2017
VMP 119: Where Should You Be Running Ads For Your Veterinary Practice?
Paid ads are key to creating a scalable and sustainable way to drive new clients to your veterinary practice. In today's episode, we cover whether you should be paying to distribute your content and offers (spoiler alert you absolutely should.) One of the first things I think you should consider about the digital marketing landscape is that we're still in one of the best times in history to be doing digital marketing as a small business.
Never before has there been a level of access to the same marketing tools and platforms that are available to all of the large billion dollar companies. It amazes me that there really isn't more competition on these platforms than there is, it is an incredible opportunity to establish your business' brand. Here's the thing, this isn't going to last forever.
Established digital ad platforms like Adwords have gone through these growth cycles where there are now many established large-scale ad campaigns from fortune 500 companies. Now, however, there ar…
playlist_add
Jun 5, 2017
VMP 118: Biggest Marketing Pieces Of Advice From Uncharted
In may I had the opportunity to go speak at Dr. Andy Roark's conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the podcast I finally got to meet many of the people who I've had on as guests.
I haven't been to too many conferences or in person events, but Uncharted really seems like it is something special. The community that Dr. Roark and his team have created around the event was amazing, and he has also created online trainings and resources to help attendees continue to grow and implement new ideas into their practices.
Since I had all of these amazing marketing minds here at the event, I figured it would be a great time to interview everyone and get their best take-aways or pieces of advice they had given at the conference. In today's episode, I have Dr. Andy Roark, Danielle Lambert, Dr Cody Creelma…
playlist_add
Apr 11, 2017
VMP 117: How To Build A Personal Brand With Dr. Belinda
This week I'm very excited to have Dr. Belinda Parsons on the podcast. Dr. Belinda is in the running to become the next Bondi vet, which is a really big deal!
In today's episode we talk about how Dr. Belinda uses social media to grow her personal brand. I think there are so many things we can learn from her use social media to tell her story, grow her practice and help both pet owners and veterinary professionals.
Dr. Belinda is very good at snapchat, and we talk about her use of snapchat with respect to her personal branding, you should follow her at drbelindathevet on snapchat to see how she documents procedures and life at her practice. Her before and after snaps of dental procedures is something that I think every practice needs to use to show the huge impact dental work can have on a pets wellness.
We also talk about her strategy for her personal brand vs her practice's brand, which is a very important distinction to make. A lot of her personal brand posts are pretty graphic, b…
playlist_add
Apr 3, 2017
VMP 116: How To Use Chatbots To Grow Your Practice On Facebook
I think I've found my new favorite tool! This week's episode I dive into how to use Chatbots to engage your Facebook audience like never before. I don't like to sound hypey, but I think this is one of the best things to come to Facebook so far. If you haven't noticed, Facebook has been doing a ton of work in regards to its messenger product. They've updated their daily stories that expire in 24 hours very similar to Snapchat and Instagram stories. They have also introduced masks and geofilters through their messenger.
In today's marketing climate, whenever you can be first to a new feature you are typically able to reach users very effectively and for a very low cost. That is why I think that this messenger bot feature is an amazing opportunity for veterinary practices. Your clients are spending time on Facebook, and right now their messenger is only used for personal use. Think about it, how do you use messenger? Probably sending funny, informational or valuable stuff to your friends…
playlist_add
Mar 27, 2017
VMP 115: 9 Super Simple Email Tricks To Boost Your Email Open Rate
In case you didn't know, I love email! You should love email too! Email is a great tool to communicate with clients for a bunch of reasons. First, it is media that you actually own, which is so important in the current digital marketing landscape where algorithm updates and platform policy changers can make your distribution dry up literally overnight. Owned media is consistent, it lets you be in control of what you put in front of your clients, and when you get to put it out there.
Email has tons of other benefits, from creating lookalike audiences to using it in retargeting and building lists, but this episode isn't about how to create or grow an email marketing list, it is about how to get your emails opened more often. Chances are your veterinary practice has an email list that you've been building, and if you haven't started this, stop what you're doing here and get started building that list! Most practices could keep themselves fully booked simply by adding an email marketing s…
playlist_add
Feb 21, 2017
VMP 114: What Aspects Of Marketing Should You Focus On First?
Where do I start? That is the biggest most complicated question I get from people who listen to my podcast, and the answer is...it depends. Sorry there is not a blanket answer because everyone is in a different spot when it comes to their practice's marketing. In this week's episode though, I try to give you a framework to work through what you should focus on.
I think there are a few main areas that you need to work on:
* Retention Systems
* Your Core Offers and Message
* Your Content
* Building Awareness For your Practice
For rentention systems, these are pieces of content, assets and things that you actually own. For example you email collection systems, your email marketing platform and lists that you have built up are something that you own. People who have never heard of you can't give you their phone number or email address, so this is a group of people who are aware of you and are either considering coming into your practice or have come into your practice. For help…
playlist_add
Feb 13, 2017
VMP 113: Is Your Veterinary Practice's Website Costing You Clients? A review of a massive Data Collection Case Study With Adam Greenbaum from Whisker Cloud
In today's episode we have a guest, Adam Greenbaum from Whiskercloud.com. He was on just recently on episode 108, but since that episode he's been hard at work compiling tons of data, and the results he found were staggering. One thing that Adam has the ability to do is to take all of the data that comes in and look at large sample sizes to make some pretty reliable conclusions. One thing that surprised him was that over 70% of the traffic to clients' site was mobile! The crazy thing about this is that a vast majority of veterinary practice websites aren't optimized for mobile traffic. This finding means 2 things for you, either you have a huge opportunity or you are going to be left behind in the dust.
We take a deep dive into what Adam's case study told him and he gives some really great examples of things you should be focusing on based on this data. We also go over when you need to consider getting a new website for your veterinary practice. So many times, I get people asking me w…
playlist_add
Feb 6, 2017
VMP 112: How To Simplify Your Veterinary Marketing For More Success
Have you ever felt stuck in your practice's marketing? Maybe you're not quite sure what approach you should take with a post, or an ad or maybe you have no clue what you should be doing as a post. In today's episode I cover how to approach marketing so that you don't ever wonder what you should do with your marketing.
Today we break down anything you can do in marketing, whether it is creating content, driving traffic to a landing page, boosting a post, creating and sending an email, and show you how to approach it in a simple way. In any marketing or content creation that you are going to do you can really break it into 4 steps. First we need to figure out who you'll be marketing to, then we'll choose what the content that would be appropriate would be. From there, we'll choose the appropriate medium and the correct call to action.
Any time you make a piece of content or an ad you are just trying to move a person in a specific direction. When you send an email for example, if you br…
playlist_add
Oct 10, 2016
VMP 111: Dr. Cody Creelman on The Lessons From Vlogging after over 3 Million Views
I'm so excited to have Dr. Cody Creelman back on the podcast in this week's episode. Cody has been on the podcast 3 other times which has some great topics that we've covered, but today's episode is one of m favorites for sure! Since the last time Cody has been on, Cody has started an (almost) daily vlog nearly a year ago and has been able to grow it in huge ways.
For those of you who don't know Dr. Cody Creelman, he is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter(you can see him post his live streams here), Instagram, Snapchat (creelmancody), or YouTube…… he is active on them all!
Since…
playlist_add
Sep 27, 2016
VMP 110: How To Grow Your Practice With Minimum Viable Marketing
Veterinary practices have so much work to do, and often times marketing falls to the back of the list. What most people who teach marketing say to do is to be everywhere and that you need to be doing all kinds of marketing activities to keep up with the times so that you can stay in front of clients. While I totally agree that the more places that you can be the better but I think it is so important to remember why you are doing marketing in the first place, to help reach clients and provide better care. That is what today's episode is all about. Ultimately the marketing that I think you should be doing is the minimum amount to provide the proper amount of context, trust and engagement that allows you to help your clients.
I hear all the time from people who work in practices, "I feel terrible I'm not keeping up with my Facebook page" or "I should be doing X, Y and Z" and in today's episode I cover how to approach your practice's marketing so that you can figure out how to have the hi…
playlist_add
Sep 19, 2016
VMP 109: How Dr. Rachel Kuhn-Siegel Is Using Adwords To Grow Her Veterinary Practice
Today's interview is a great one! Whether you own a practice or run the marketing for your veterinary hospital there is a lot of very practical info for you. This week we are luck enough to have DVM and Practice owner Dr. Rachel Kuhn-Siegel on to talk about her experience with Google Adwords.
Here is a little background on our guest, Dr. Rachael is the owner and practicing veterinarian at Prairie Animal Hospital. She graduated with her bachelors in Science from Iowa State University, and earned a Doctorate of Veterinary Medicine at Iowa State University's Veterinary College in 2005.
After graduation Dr. Rachael practiced veterinary medicine throughout the United States as a Navy wife. In 2011, Dr. Rachael and her family returned home to just outside Peoria, IL to be closer to family.
I was able to connect with Rachel through Danielle Lambert's Snout School Social Media group(which you should totally join if you haven't already!). Rachel had been using Google Adwords for her practice…
playlist_add
Aug 29, 2016
VMP 108: SEO For Your Veterinary Practice With Adam Greenbaum & WhiskerCloud
SEO is one of those terms that is thrown around all the time, but most people do't actually know what it is or what goes into it. In today's episode we have Adam Greenbaum as a guest, the Founder and Owner of WhiskerCloud.com a custom website developer, among other digital marketing services, that builds beautiful sites for veterinary practices. Talking to someone who builds sites might seem like a weird idea if you're trying to find out about SEO, but it is actually the exact person you would want to speak with if you are trying to get organic search engine traffic.
In today's episode we cover a 500 website case study that Adam and his team completed. They dove in head first and went through 500 veterinary practices' websites to see what the state of the average practice's website was. The results that they discovered showed that most practices are way way behind where they should be. Not only do we talk about the most common problems that practices websites have when it comes to SEO…
playlist_add
Aug 22, 2016
VMP 107: Dr Brett Beckman on How Advanced Veterinary Dentistry Can Help Your Practice
In today's episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today's episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well.
If you haven't heard of Dr. Brett Beckman, he is a well renowned international speaker and operates the Veterinary Dental Education Center in Orlando, (Lake Mary) Florida.This state of the art training facility is one of only a few in the country dedicated to advancing the educational needs of veterinarians and veterinary technicians around the world in the field of dentistry and oral surgery. Dr. Brett Beckman, DVM is a veterinary dental thought leader in your area and sees patients by appointment, Atlanta Georgia, Orlando, Sarasota, Naples, Fort Myers & Punta Gorda, Florida. He is a 1987 graduate of the College of Veterinary Medicine at Mississippi State University.
We jump right…
playlist_add
Aug 6, 2016
VMP 106: The $100 Per Week Veterinary Marketing Plan
How much are you spending on your veterinary practice's advertising a week. As crazy as it sounds, I know a lot of practices whose digital marketing budget and spend is $0 right now! In today's episode I cover the specific plan that I would implement if someone asked me how I would spend $100 to market their practice. This episode has all the nitty gritty that you would definitely want to know about.
One of the major distinctions I think you need to make in your marketing that you might not be aware of is setting your advertising into 3 specific categories. You have awareness, lead generation and then actual sales. Going in straight for the sale on cold traffic(people who haven't heard of you before) is usually a recipe for disaster unless you're giving away a huge value. Often times, that is the reason why people say "social media doesn't work." You're trying to close on the first exposure and you have no context or connection with your potential clients.
It might surprise you to kn…
playlist_add
Jul 23, 2016
VMP 105: How To Use Opportunity Marketing In Your Veterinary Practice
Today's episode is all about marketing opportunities that arise on a daily basis. The idea in today's episode is that there is always something great going on around you to create awesome, relevant, entertaining and engaging content and offers.
What brought on this episode is a lot of practice have been doing a great job at using Pokemon Go as something to drive engagement on Facebook and other social media. There are tons of times you can use Opportunity marketing to gain new clients and grow your veterinary practice's brand.
A key consideration before you begin is to stay up to date with what is going on in the world. World events, new technology, news stories are all great examples of opportunities to create marketing campaigns that are relevant. You need to keep in front of your clients as much as possible and by using opportunity you're being relevant and timely so that you don't seem annoying. If you had someone knocking on your door every day asking if you wanted to buy someth…
playlist_add
Jul 11, 2016
VMP 104: Specialty Veterinary Marketing With Dr. Sue The Cancer Vet
This week's episode is a special one for two reasons, first we have Dr. Sue The Cancer Vet on the podcast. Dr. Sue Ettinger is a veterinary cancer specialist, speaker, author & radio co-host focused on early detection & helping pets live longer & live well. You can see her on Facebook and on www.DrSueCancerVet.com and we talk about tons of great marketing tips for both veterinary practices as well as for veterinary professionals looking to build their own personal brand. This episode also marks the 2nd anniversary for the podcast!
I've seen Dr. Sue's marketing and I've been wanting to have her on the podcast for a while. In marketing there are 3 groups of people you can target for your potential audience. The first group is those who need something and are actively searching out the solution, this is by far the easiest group to market to. The second group are those who know they need a product or service but aren't actively looking (think people who know their pets need updated vaccin…
playlist_add
Jul 8, 2016
VMP 103: The Conversion Checklist To Increase Conversion At Your Veterinary Practice
Conversion can be especially tricky for veterinary practices. When you have a practice website and mesh it together with all the social media, it can be difficult to turn that attention and traffic into actual clients. In this episode I cover some best practices that will help you to increase conversion. Anytime that you can increase your veterinary practice's conversion any marketing you do will have a better return on investment.
Your website is pretty much a multi-tool, kinda like a swiss army knife. It needs to do lots of different things based on what the person using the site is looking to do. Increasing conversion often times simply means making the website or marketing you are doing more user friendly and easier to navigate. Any time that you can make it easier for clients to find information quickly, or reduce the number of steps that a client needs to take you'll be able to see an increase in those actions.
An important item to consider when you're looking at your website,…
playlist_add
Jun 29, 2016
VMP 102: An Interview With Dr. Jessica Vogelsang On Content Creation, Marketing And More!
This week, I'm extremely excited to have Dr. Jessica Vogelsang as a guest on the podcast. I am a huge fan of Dr. Jessica Vogelsangs content. Not only does she create great content, but she does it consistently. Today we talk about how she got started creating content, how she started on social media and what she has learned along the way.
Dr. Jessica Vogelsang is an author, mother, practicing veterinarian, and medical communicator. After graduating with honors from the UC Davis School of Veterinary Medicine, Dr. V started her award winning website pawcurious.com in 2009 while continuing to work in small animal practice. Currently, she is the Editorial Manager for DrAndyRoark.com, and is also the Author of All Dogs Go To Kevin.
In today's episode we go over how Jessica got started with digital marketing and what she has learned since she got started. Originally when she started the web was very different and she was using Typepad to create content. Since then, the tools have come a lo…
playlist_add
Jun 21, 2016
VMP 101: How To Master Native Conversions And Increase Your Social Media ROI Like Crazy
Want your social media marketing to be more effective? This episode is for you and it is on a topic that is near and dear to my heart. Social media is amazing today because it gives you the same tools that Billion dollar corporations have at their disposal. So how do you use social media to reach and convert more of your audience or content consumers into actual clients, that is what we talk about in today's episode.
Native advertising or native content refers to advertising or content that is specifically built for a social media platform or a content platform. Whether you're using Snapchat, Facebook, Instagram, Linkedin, Twitter or any other platform that comes along, each places has its own vibe and way people engage with content. Observing and understanding how people use the platforms differently is what helps you to create effective native content and advertising. To understand how to use social platforms you have to be a user and a tester constantly and observe how friends and…
playlist_add
Jun 15, 2016
VMP 100: The Biggest Lessons That I've Learned From 100 Episodes of Podcasting
In this episode I cover some of the biggest lessons I've learned in starting and launching a podcast for almost two years. I want to take some time and just say thank you. Thank you for listening, thanks for the great feedback, and thanks for letting an outsider become a part of your industry.
When I started I had no experience podcasting, and I have learned so much about marketing and launching consistent content. In fact I think that being in marketing every week has forced me to learn so much than I would have had I not otherwise been doing the podcast.
One of the biggest benefits I've gotten from doing the podcast is constantly testing new ideas and tactics. Staying up to date on all the changes that come out from ad platforms and social media can be overwhelming, but if once you have down some basic principles you can figure out how to test all the new ways to attract attention. Digital marketing has come so far in the past two years it is really amazing. What the most effective…