Companies are comfortable using sales teams to control customer experience during the buying process. However, people now expect more autonomy in their buying experience. How do you transition from sales-led to product-led growth to meet market demands?
To assist in adjusting your marketing strategy for product-led growth, Stephanie Cox, VP of Sales and Marketing at Lumavate, joins us to share what she learned from transitioning Lumavate. Moving to a product-led growth platform is stressful because customers use your product without training or supervision, so tune in to learn how to overcome your future obstacles.