On this Keepin’ it 100, Trinity is joined by Eduardo Valladolid, the Head of Demand Generation & Customer Marketing at Thought Industries, a B2B customer education and external training platform provider.

“I think the new ‘this is how we've always done it’ is ‘this is off-brand.’ That's where I encourage marketers to get out of that brand box and open their eyes to a new font, a new color palette, less stock imagery, introducing custom images, or revamping the event agenda. There are different ways of expanding while you're small. You have a great opportunity to treat it as a sandbox and do different things.”

If you are hesitant about taking on a new role, Eduardo Valladolid shares how to orient your mindset for success. The core of his message: Keep an open mind and actively seek out new ideas.