WOW and Mamaearth Have a New Skincare Routine for You
Play • 22 min

Beauty is not just about make-up anymore. The rise of the “feel-good” economy mirrors the rise of two skin and hair care brands from India. WOW Skin Science and Mamaearth have had different growth trajectories, but together they’re crafting a whole new skincare routine for the world– a confluence of hip ingredients and age-old DIY remedies. Their essence builds the concept of I-Beauty, but will they make it big in the global market?


Story originally reported by Bhumika Khatri:

Hosts: Anushka Chhikara, Olina Banerji.

Music and editing by Sameer Rahat from Baqsa Studios.

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Audio excerpts taken from YouTube channels Hyram, thecozyvibe, Michu, Mamaearth India.

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