From a spark to a flame: the rise of Game Theory at General Motors | with Marc Robinson
Play • 27 min

In this episode Marc Robinson, strategy and risk management expert, takes us back to when he first applied game theory to real-life business problems at General Motors. He shares his insights on how to identify problems well suited for game theoretic tools as well as benefits and common misconceptions when applying them to negotiations of all kinds.


Marc Robinson now works as an independent strategy and risk management consultant, following a career as an internal consultant and economist at General Motors. It was there that he first introduced game theoretic concepts and tools, applying them to a vast range of applications such as strategic product or investment decisions, or negotiations with partners, suppliers, and unions. He also taught at UCLA and Stanford and worked on the Council of Economic Advisers under President George H.W. Bush.

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