How game theory can keep cognitive biases in check and improve companies' interactions with customers | with Nafa Ben Haddej
Play • 27 min

In this episode we are talking to Nafa Ben Haddej, behavioural scientist, about his latest insights on the value of game theory in both individual and group decision making in professional environments. Together we explore how setting the right incentives can reduce (often unconscious) cognitive biases in corporate decision dynamics and promote better customer outcomes.


Nafa Ben Haddej is a behavioural scientist who has devoted his professional life to understanding human interactions within companies and across their interactions with their customers. After graduating in Behavioural and Economic Science from The University of Warwick, Nafa took different behavioural science roles spanning both the private and public sectors and is currently applying his passion for behavioural science at NatWest Group, working in behavioural risk audit.

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