Getting professional drivers and car customers inside from the fuel islands is always important in the truckstop and travel center business. This summer, with an expected increase in vacation travel, it will be especially impactful. To increase the likelihood that fueling customers will make the trek inside from the fuel islands, you need to be hitting on all cylinders when it comes to the fundamentals.
Darren Schulte, NATSO's vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. He also offers ideas on what things people see from the fuel island that might deter them from coming in.
AAA predicted that auto travel on Memorial Day would increase 52 percent compared to 2020, with that increase expected to continue all summer. As the country transitions to our new normal, travel is increasing. Listen to make sure your truckstop is ready.
Amy Toner, NATSO, Vice President, Publishing and Digital Content