Over the summer, Gina Bonafede, Director of Marketing Communications at DAS and Derek Lehman, Director of Channel & Shopper Marketing, at DAS shared a great presentation on Guiding Customers on the Road to Purchase in the Post-Pandemic World during NATSO Live. One of the important points they covered is the need to focus on experience in your store. We asked them to come on the podcast to dive a bit deeper into the why and how of customer experience. Listen to hear their ideas on creating an experience, from the minute customers find you online to when they are in your store(s).
Amy Toner, NATSO, Vice President, Publishing and Digital Content