May 2, 2023
#78 Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation
After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience.
Stuckey dug into how travel center operators can differentiate themselves from their competitors. "Create the whole experience. That's what people are looking for! Whether you're a chain, or whether you're an independent with a handful of stores or truckstops, you can create that experience," she said.
Stuckey shared her recommendations for attracting RVers and families on road trips as well as her advice for authentically growing your social media presence.
With special guests:
Stephanie Stuckey, CEO, Stuckey's Corporation and Andrew Evans, Vice President, Marketing and Branding, NATSO
Amy Toner, Executive Director, NATSO Foundation