Trapital
Dan Runcie
Subscribe
Level up on the business of hip-hop. Join Trapital founder Dan Runcie as he interviews the top execs in the game who share their best insights.
Available episodes
Newest first
Oldest first
Feb 18, 2021
Ted Lucas on Slip-N-Slide Records, Miami Hip-Hop, and R&B’s Comeback
Slip-N-Slide Records founder and CEO Ted Lucas came on the podcast to talk about his influential record label. Slip-N-Slide was home to Trick Daddy, Trina, Rick Ross, Plies, and many more. We talk about the early days when Ted had to pay major record labels for distribution! We also talk about why his label stayed independent, why his artists had major deals with other labels, and R&B’s role in modern music. We also talk about SuperFest, the music festival he runs in Miami, and his rising artists Sebastian Mikael and Teenear. Lastly, we talk about Miami--it’s role in hip-hop and its role in tech, and all the VCs and tech folks moving to his city.
If you’re interested in how an indie record label can make moves in the music industry, this is the podcast for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Ted Lucas, @slipnsliderec, slipnsliderecords.com
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Feb 10, 2021
J. Erving on Human Re-Sources, Sony Music's Acquisition, and How to Evaluate Talent
Human Re-Sources founder J. Erving came on the podcast to talk about why he recently sold the rising indie distributor to Sony Music, where he’s now EVP of Creative Development and an EVP at The Orchard, where Human Re-Sources now sits. We also talked about his experience managing artists like Jeremih, why record labels and indie distributors partner with each other, how to evaluate and develop talent in today’s era, and more.
If you’re interested in the “role of a record label” in today’s landscape, this is the podcast for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: J. Erving, @human.re.sources, human-re-sources.com
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Feb 5, 2021
The Best Hip-Hop Album Rollouts of All-Time (with Ernest Wilkins)
A webinar recording of "The Best Hip-Hop Album Rollouts of All-Time," a conversation on the best album rollouts in hip-hop since the year 2000. I’m joined by Ernest Wilkins of Office Hours.
We break down the marketing tactics that make a good album release and each shared our top five list of albums rollouts. Our lists include some big releases by Kanye West, Dreamville, Beyonce, and many more!
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Ernest Wilkins, @ernestwilkins, officehoursnewsletter.com
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jan 28, 2021
Def Jam's Past, Present, and Future with Gary Suarez
A webinar recording of "Def Jam's Past, Present, and Future," a conversation on the past decade of business decisions made by one of hip-hop's most storied record labels.
Gary and I discuss the highlights, the lowlights, and who should lead the label next.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS
Gary Suarez ( @noyokono ) runs a hip-hop newsletter called Cabbages. He's a music journalist with bylines in Vulture, Entertainment Weekly, NPR and VICE.
To learn more about his work, sign up for his newsletter at https://cabbages.substack.com/
Dan Runcie is the founder of Trapital, a media company that covers the business of hip-hop.
Learn more at: https://trapital.co
Jan 21, 2021
Binta Brown on the State of the Music Industry, omalilly projects, and Black Music Action Coalition
Music executive Binta Brown talked about why she left a successful career as an attorney to enter the music industry. We talk about the opportunities she saw and how the industry differs from other forms of media. We also talked about her work leading the Black Music Action Coalition, an advocacy organization formed to address systemic racism in the music industry.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Binta Brown, @batnib
Link:
* Black Music Action Coalition
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jan 13, 2021
Master P on Reebok, Ownership, Generational Wealth, and Lessons Learned from Reginald Lewis
The mogul and hip-hop legend Percy Miller (!!) came on to talk about why he and ex-NBA star Baron Davis want to acquire Reebok. We also talked about his new Master P Reviews channel on YouTube, supporting Black businesses, how his strategy differs from Jay Z and Kanye West, and lessons learned from studying the late Reginald Lewis, the Wall Street banker who started the first Black-owned billion dollar company.
If you want to learn it straight from the No Limit Records legend himself, this is the episode for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Master P, @masterp
Link:
* “Why Do White Guys Have All The Fun” - Reginald Lewis
* “What Hip-Hop Gets Wrong About Master P and No Limit” - Trapital
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jan 4, 2021
Why Artists Are Selling Their Music Catalogs (with Karl Fowlkes)
A recording of the Why Artists Are Selling Their Music Catalogs webinar from December 19. We broke down the reasons why so many artists sold their catalogs in 2020, the companies that want them, and where this trend is heading.
Karl Fowlkes is an entertainment attorney whose clients include artists, musicians, athletes, producers and creative companies that have amassed millions of streams, RIAA certifications. He's also a music industry professor at Rowan University and Drexel University.
To learn more about his work, visit: https://www.fowlkesfirm.com/
Dan Runcie is the founder of Trapital, a media company that covers the business of hip-hop. Learn more at: https://trapital.co
Dec 14, 2020
Phylicia Fant on Developing Superstar Artists, Rising in the Music Industry, and Navigating 2020
Columbia Records’ Head of Urban Music Phylicia Fant came on to talk about her career in the music industry. Before Columbia, she had executive roles at both Warner and Motown, and launched The Purple Agency. We talked about the superstar artists she’s worked with, the challenges the industry has faced in 2020, the use of the word “urban” in the music industry, and more. We also talked about the documentary she worked on--Eggs Over Easy: Black Women & Fertility.
If you’re interested in how major record labels have navigated all the changes in 2020, then this is the episode for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Phylicia Fant
Links: Eggs Over Easy: Black Women & Fertility
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Dec 7, 2020
Flawless Real Talk on Netflix’s Rhythm + Flow, Life as an Indie Artist, and Building His Fanbase
Rapper, producer, and entrepreneur Flawless Real Talk joined to talk about how he manages his rap career. He was the runner up on Netflix’s hip-hop competition show Rhythm & Flow, which boosted his career trajectory. But despite all the industry attention, Flawless is still an independent artist. He talks about that decision, the tradeoffs he’s had to make, and what his goals are as an artist. He recently hosted a livestream concert on LIVIT, where he had over 1 million fans join in.
If you’re interested in how artists manage tradeoffs between being signed and indie, building a fanbase, and resiliency, then this is the episode for you.
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Flawless Real Talk, @flawlessri, flawlessri.com
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Nov 30, 2020
Daouda Leonard on CreateSafe, the Record Deal Simulator, and Empowering Artists to Manage Their Careers
CreateSafe co-founder and CEO Daouda Leonard came through to break down his company’s goals in the music industry. In 2020, CreateSafe launched the record deal simulator to empower artists to better manage their careers. Daouda has used these tools to manage Grimes and other artists. It’s planning to launch a publishing simulator and a suite of other products. The goal is to make the music industry’s operating system--an open source tool that offers the transparency the industry needs.
If you’re interested in artist management tools and freemium business models, this is the episode for you.
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Daouda Leonard, @daoudaleonard, createsafe.io
Links:
* Record Deal Simulator - CreateSafe
* Bringing Transparency to the Music Industry - The Hustle
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Nov 23, 2020
Steven Galanis on Cameo’s Growing Marketplace and Closing the Gap Between Fame and Monetization
Cameo CEO and co-founder Steven Galanis came on the pod to talk about his company’s marketplace for personalized celebrity video shoutouts. We broke down Cameo’s growth in the pandemic, finding product-market fit with people who are more famous than they are rich, and tapping into the long tail. We also break down Cameo’s success with hip-hop artists and Black culture, and the future products that may come from the company.
If you’re interested in how marketplaces are built, creating flywheels, and finding product-market fit, this is the episode for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Steven Galanis, cameo.com, @bookcameo
Links:
* How Cameo Blew Up During Quarantine - New Yorker
* Why The Music Industry Should Be Tuning Into Cameo - Forbes
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapit…
Nov 13, 2020
Dave Macli on Audiomack’s Role in Music Streaming, Partnership with DJBooth, and Global Expansion
Dave Macli is the co-founder and CEO of Audiomack, a music streaming provider built for artists. We discuss how Audiomack got started, its business model, and why it’s artist-first approach is so important. It landed early projects by J. Cole, Chance The Rapper, and Jennifer Lopez.
Dave is also co-founder of DJBooth, which has had an ongoing partnership with Audiomack. In 2020, Audiomack has strengthened its global footprint in Africa and other continents.
If you’re interested in how music streaming execs navigate a rapidly growing landscape, this is the podcast for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Dave Macli, @audiomacli, audiomack.com
Links:
* Audiomack Announces Partnership with DJBooth
* Warner Music Inks Licensing Deal with Audiomack for Key African Markets
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, a…
Oct 21, 2020
Big Tech's Big Plans in the Music Industry with Cherie Hu
This is a recording of our webinar discussion on the latest music strategies from big tech companies!
We broke down the latest and greatest from Facebook, Apple, Amazon, Netflix, Google, Tencent, and more.
Cherie Hu is an award-winning music journalist and founder of Water & Music where she unpacks the fine print of innovation in the music business.
Her work has been featured in Billboard, Forbes, NPR Music, Columbia Journalism Review, Pitchfork, Rolling Stone, Music Business Worldwide, Variety, CNBC, and more.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | RSS
Hosts:
Dan Runcie, @RuncieDan, trapital.co
Cherie Hu, @cheriehu42, cheriehu.com
Links: Slides shared during webinar
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Oct 12, 2020
Alex "Al D" Damashek on a New Partnership With Twitch, Move Forward Music, and the Future of Live Music
Al D is founder of Move Forward Music, a New York-based live events production company. His company built a reputation for putting on the first NY shows for big name artists like Kendrick Lamar, DaBaby, Noname, and others.
But like many companies, Move Forward was forced to pivot in 2020. Al partnered with Twitch for a new live streaming channel. Oct 17-18 is the Move Forward Fest with Just Blaze, The Alchemist, Sonny Digital, and more.
Al D broke down tough decisions made, his business model, and the future of his company after the pandemic.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Alex Damashek, @mfmusic, moveforwardmusic.com,
Links:
* Move Forward Twitch Channel: https://www.twitch.tv/moveforwardmusic
* Move Forward Partners with Twitch: https://www.billboard.com/articles/business/9460342/move-forward-music-partners-twitch-live-streamed-programming-festival/
Hip-hop’s influ…
Oct 2, 2020
Netflix's Black Content Strategy
An audio version of the Trapital essay: Netflix's Black Content Strategy, Explained.
The global entertainment company has grown stronger since it leveled up and focused on its influential customers.
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the people taking hip-hop to the level at trapital.co.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Sep 28, 2020
The Best Hip-Hop Marketing Campaigns of All-Time with Marcus Collins
This is the audio from the webinar with Marcus Collins, a marketing professor at the University of Michigan, Ross School of Business. We broke down the top five hip-hop marketing campaigns of all time (and a few honorable mentions). We also talked about Marcus’ favorite ad campaigns from his days as an advertising exec at Translation, Doner, and other agencies.
At the end, we broke down Travis Scott’s McDonald’s campaign and took questions from attendees.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Marcus Collins, @marctothec, marctothec.com
Links to discussed campaigns:
* Hamburger Helper “Watch the Stove”
* Nipsey Hussle $100 mixtape
* The Reebok S. Carter
* Reebok Allen Iverson A5 and A6
* Budweiser Made in America case study
* Beats by Dre ambush marketing at London 2012 Olympics
* How “Straight Outta Compton” became a viral sensation
* Sprite “Obe…
Sep 11, 2020
Jason Geter on Heavy Sound Labs, Launching Grand Hustle, Signing T.I. and Travis Scott, and Redefining the Modern Record Label
Heavy Sound Labs founder and CEO Jason Geter came on the Trapital Podcast to break down his rise in the music industry. He started as an intern when he was in high school! He eventually started Grand Hustle with T.I. and helped build his career. Jason adapted the playbook to help build Travis Scott’s career.
Jason recently launched Heavy Sound Labs, a music incubator that redefines what it means to be a record label. He’s also an investor in All Def Digital, the largest Black-owned digital media property.
If you are interested in how the music industry has evolved and where it’s heading, this is the podcast for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Jason Geter, @jasongeter, heavysound.com
Related essay: How Travis Scott Growth Hacked Hip-Hop Trapital
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Tr…
Sep 2, 2020
Donald Albright on Building a Podcast Network, Hip-Hop Marketing Tactics, and Tenderfoot TV’s Future
Tenderfoot TV cofounder and President Donald Albright came on the Trapital Podcast to talk about how his company has amassed 500 million podcast downloads. Tenderfoot is behind this hit shows Up and Vanished, Atlanta Monster, To Live and Die in LA, and more. The company has partnered with HBO, iHeartMedia, HBO, and others.
Before Tenderfoot, Donald was a music exec in Atlanta where he managed LaFace Records’ street team, managed August Alsina, and worked closely with OutKast, Goodie Mob, and others.
If you are interested in podcast strategy, partnerships, and ownership, this is def the podcast for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Donald Albright, @dabright03, tenderfoot.tv
Link: How Donald Albright Became Atlanta’s Podcast Kingmaker - Atlanta Magazine
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who rea…
Aug 31, 2020
Hip-hop's Indie Economy
An audio version of the Trapital essay: Why Hip-Hop’s Indie Economy Has Taken Off.
An ecosystem of rappers and businesses have shaped the path and future for independent artists.
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the people taking hip-hop to the level at trapital.co.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Aug 17, 2020
Tyler, The Creator's Cult-Like Following
An audio version of the Trapital essay: How Tyler, The Creator Built a Cult-Like Following.
Tyler's greatest creation is the loyal fanbase that's been riding with him for over a decade.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Links:
* How Tyler The Creator Built A Cult-Like Following - Trapital
* Tyler, The Creator's Fashion Show is Unlike Anything You've Ever Seen (Vogue - YouTube)
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jul 21, 2020
Peter Bittenbender on Mass Appeal’s Rise, Holding Brand Partners Accountable, and International Expansion
Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, the 2020 climate, holding partners accountable, international expansion, and Hip-Hop's 50th Anniversary.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Peter Bittenbender, @bittenbender, massappeal.com
Link: Wu Tang Clan: Of Mics and Men: Mass Appeal
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jul 14, 2020
Hip-Hop Challenger Brands with Ernest Wilkins
Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Ernest Wilkins, @ernestwilkins, officehours.substack.com
Link:
* How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital)
* How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours)
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jul 7, 2020
Roy Wood Jr. on How 2020 Changed Comedy, His Comedy Central Partnership, and Why Alabama Means So Much to Him
Comedian, actor, writer, and producer Roy Wood Jr. came through to talk about how the pandemic and uprisings, all the “lost tapes” from 2020, how comics have shifted, why he partnered with Comedy Central, and why his home state of Alabama means so much to him.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Roy Wood, Jr @roywoodjr, roywoodjr.com
Link:
* It’s Time for Stand-ups to Prepare for the Worst - Roy Wood Jr, Vulture
* Black Patriotism Sketch - Father Figure special, Roy Wood Jr.
* Roy Wood Jr’s Rap Song “Smoothie Song”
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jul 3, 2020
The Steve Jobs of Gap?
An audio version of the Trapital essay: Why Kanye West’s Gap Deal is a Risk to Yeezy. Yeezy’s new partnership with the struggling apparel company is a threat to the brand that Kanye West built.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Link:
* Why Kanye West’s Gap Deal is a Risk to Yeezy - Trapital
* Kanye describes his issues with Nike and confirms Adidas deal - Hot 97
* Why Rihanna Broke Barriers That Others Couldn’t - Trapital
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jun 30, 2020
Hovain Hylton and Busy Rivera on Cinematic Music Group’s Rise, and Turning the Brand into a Lifestyle
Cinematic Music Group’s President, Hovain Hylton and Head of Creative, Busy Rivera came through the Trapital Podcast to talk about leading the independent record label and management company, doing more with less than the major record labels, and managing the Cinematic brand like it’s one of their artists.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest:
* Hovain, @hovain
* Busy Rivera, @busyrivera
Link:
* Cinematic website
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jun 14, 2020
Build Your Table
Another solo episode in light of recent events, and an audio version of this week’s Trapital article, “Why Ownership Matters More in Hip-Hop.” The system hasn’t always had hip-hop’s best interest at heart, so its artists are more likely to take control.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Link:
* Why Ownership Matters More in Hip Hop
* Beyonce Commencement Speech | Dear Class of 2020
* Cash Money Records Has a Bleak Future Without Drake and Lil’ Wayne
* Why Death Row Was Bound to Self-Destruct
* Spreadsheet: Hip Hop Statements - BLM 2020
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Jun 5, 2020
Hip-Hop's Role in the Fight for Justice
This Trapital Podcast is a solo episode in light of this week’s events, the music industry’s actions in the wake of George Floyd’s murder, and this week’s Trapital article, “How Hip-Hop Pushed Companies to Fight for Racial Justice.”
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Link:
* Spreadsheet: Hip Hop Statements - BLM 2020
* How Hip-Hop Pushed Companies to Fight for Racial Injustice
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
May 12, 2020
Trapital Mailbag #3: How Hip-Hop Makes Money in a Pandemic, Superproducers in the Streaming Era, What’s Next for Fortnite + Travis Scott, and more!
Round 3! Here are the most pressing questions from Trapitalists: Do smaller indie acts fare better during the pandemic? Is Tekashi 6ix9ine worthy of a marketing case study? What’s next for Travis Scott + Fortnite? And a whole lot more. Tune in!
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Link:
* How Hip-Hop Producers Lost Their Power
* How Travis Scott Growth Hacked Hip-Hop
* Why Hip-Hop and Gaming are Still Scratching the Surface
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
May 5, 2020
Tiffany Ballard on Music Business Law, Why Bad Deals Still Happen, How She Made Connections on Myspace, and Her Time on Reality TV
Entertainment lawyer Tiffany Ballard came on the Trapital Podcast to talk about how she rose in the music industry. She spoke about using Myspace to find career opportunities and discover artists like Nicki Minaj. We also spoke about bad record deals and why they still happen. Tiffany also revisited her brief time on the reality TV show Money Power, & Respect!
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Tiffany Ballard, @BlackElleWoods
Link: Money, Power, & Respect - Meet Tiffany - WE tv
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co
Apr 28, 2020
Zack O'Malley Greenburg (2019)
Since Kanye West is now a billionaire, let's revisit the podcast I recorded in September with Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes. We talked about Forbes’ annual Hip-Hop Cash List, why artists like Cardi B and Meek Mill who question the results, the integrity challenges with self-reported data, and the amount of work that goes into reporting a single number.
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Zack O’Malley Greenburg, @zogblog, forbes.com/sites/zackomalleygreenburg
Links referenced:
* Article: Kanye West is Now Officially a Billionaire (and He Really Wants the World to Know) - Forbes
* Article: Highest Paid Hip-Hop Acts 2019: Kanye Tops Jay Z to Claim Crown - Forbes
* Article: Kanye’s Second Coming: Inside the Billion-Dollar Yeezy Empire - Forbes
* Article: Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune - Forbes
* Twitter: Cardi B, Meek Mill, “Pee” from Quality Control Music
* Article:…
Apr 14, 2020
Ibrahim "Ib" Hamad on Building Dreamville, Managing J. Cole, the Dollar & a Dream Tour, and Starting the Dreamville Fest
Dreamville co-founder and President, and J. Cole’s manager Ibrahim "Ib" Hamad came on the Trapital Podcast to talk about how him and J. Cole started Dreamville and how it became what it is today. Ib also broke down what changed for Dreamville in 2014, the impact that the Dollar & a Dream tour had on J. Cole’s career, establishing the Dreamville brand beyond J. Cole, and why the Dreamville Fest has nine lives!
If you wanna know what it takes to get to that next level, this is the episode for you.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Ibrahim "Ib" Hamad, @KingOfQueenz, dreamville.com
Link:
* J. Cole is Still Making Millions From a $1 Million Concert - Trapital
* Dreamville Fest - August 29, 2019 - Dreamville
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Apr 7, 2020
Shawn Prez on the Bad Boy Street Team, Grassroots Marketing in Hip-Hop, and Starting the Global Spin Awards
Music and marketing executive Shawn Prez came on the Trapital Podcast to talk about his days as Bad Boy’s VP of Marketing, what set Bad Boy’s Street Team apart, breaking hit records, the Ciroc Boyz, his work at Power Moves Inc., and why he decided to launch an award shows to recognize DJs.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Shawn Prez, @powermovesprez, powermovesprez.com
Link:
* Ciroc Boyz - Power Moves Inc.
* Black Rob - “Whoa”
* Global Spin Awards
* Power Moves with Shawn Prez - YouTube
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Mar 31, 2020
Hannibal Buress on How Netflix Changed Comedy, His Investing Strategy, and Why Isola Fest is One of His Favorite Career Moments
The hilarious comedian Hannibal Buress came on the Trapital Podcast to talk about how he’s adjusted to quarantine life, how he prioritizes his multiple business interests (touring, comedy specials, acting, investing), Netflix’s impact on comedy specials, planning a music festival on three weeks notice (!!!), why he wishes he got into the toilet paper business, and what’s in store for 2020.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Hannibal Buress, @hannibalburess, hannibalburess.com
Link:
* Isola Fest - Hannibal Buress
* Handsome Rambler Podcast - Hannibal Buress
* Hannibal’s thoughts on the toilet paper business - Comedy Camisado, Hannibal Buress
* I.B.S. - Cam’Ron (2006, Killa Season)
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Mar 26, 2020
Mike Weissman - President, SoundCloud (2019)
Mike Weissman, President of SoundCloud, came on the Trapital Podcast to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its competitors. (Originally published November 11, 2019)
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Mike Weissman, @soundcloud, soundcloud.com
Links referenced:
* WIRED: As Streaming Services Boom, SoundCloud Strives for Relevancy (2017)
* Trapital: Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry (2019)
* Trapital: Why Streaming Services are Here to Stay (2019)
* SoundCloud: On Tuesday We Presented Lil’ Tecca with our First-Ever Chart-Topper Award (2019) – The sneakers are on this link!
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Mar 17, 2020
Akin Aliu - Music Touring Agent, CAA (2019)
CAA music touring agent Akin Aliu came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why agents break out on their own. (Originally published October 21, 2019)
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Akin Aliu, @caamusic
Links referenced:
* Article: Why Choosing the Right Concert Venue Matters – Trapital
* Article: Why Cardi B Doesn’t Need to Go On Tour – Trapital
* ESPN: NCAA amend “Rich Paul Rule” amid blowback
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Mar 10, 2020
James Supreme - A&R at Universal Music Publishing Group (2019)
James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood Entertainment team on The Lion King: The Gift, and why mental health matters in the music industry.
(Originally published October 10, 2019)
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: James Supreme, @jamessupreme
Links referenced:
* Article: How Lil’ Nas X’s Success Will Impact Hip-Hop - Trapital
* Article: White Rappers and Black Rappers Have Different Business Models - Trapital
* Article: What Chance the Rapper Gets Wrong About Ownership - Trapital
* Article: How Do You Follow Up ‘Old Town Road?’ If You’re Lil’ Nas, You Don’t Try - Rolling Stone
Hip-hop’s influence continues to grow. Take your insights to the next level. Bec…
Mar 3, 2020
Trapital Mailbag #2! D-Smoke’s Potential, Lovers & Friends Fest, Jay Z the Wartime Leader, The Cost of Album Bundles, and Def Jam…oh Def Jam
This is Round 2! Here are the most pressing questions from Trapitalists: How successful will the Lovers & Friends Fest be? Was Jay Z’s tenure as Def Jam CEO a success? Should artists bundle albums with digital products to reduce costs? My thoughts on Mr. Eazi’s music incubator in Nigeria? Will Travisbott lead to a producer-less future? And a whole lot more. Tune in!
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Link:
* Trapital Mailbag #1: Grammy Awards Woes, Young Rappers Most Likely to Become Moguls, and Thoughts on a Rappers Union - Trapital
* How Travis Scott Growth-Hacked Hip-Hop - Trapital
* How Billboard Can Fix the Album Bundles Issue - Trapital
Hip-hop’s influence continues to grow. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Want in on the next mailbag? Learn more here: trapital.co/membership
Feb 24, 2020
Lynzie Riebling on Gen Hip Hop, Quantifying the Power of the Hip-Hop Audience, and REVOLT’s Role in the Culture
REVOLT’s VP of Insights & Strategy Lynzie Riebling came through to talk about Revolt’s new study Gen Hip Hop, key findings from the study (did you know gen hip hop has a buying power of $438 billion?!), why this work matters, Revolt’s competition, and more.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Lynzie Riebling, @hilynzie, revolt.tv
Link: genhiphopstudy.com - Order a copy of the report. It’s free!
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Feb 18, 2020
Karl Fowlkes on Music Business Law, Combat Jack’s Influence, and Why He Hopes There are Less Lawyers in 20 Years
The Fowlkes Firm founder and music business professor Karl Fowlkes talked about his experience as an entertainment lawyer, why he fights for producers rights, music publishing exams, trends in digital streaming, the late Combat Jack (Reggie Ossé), and his series “The Courtroom.”
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Karl Fowlkes, @esqfowlkes, elawandbusiness.com
Links:
Free Music Publishing Exam - The Fowlkes Firm
The Courtroom - Karl Fowlkes (YouTube)
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Feb 11, 2020
Jesse Kirshbaum on Nue Agency's Brand Marketing, #CRWN Interview Series, and the Future of Award Shows
Nue Agency Founder and CEO Jesse Kirshbaum talked about his company’s transition from talent to brand partnerships. We also talked about his brand activation deals with Sour Patch Kids and Tidal, The Grammys, the Super Bowl Halftime Show, upcoming awards shows, and more.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Jesse Kirshbaum, @jessekay, nueagency.com
Links:
The Patch South Patch Kids brand partnership - Nue Agency
#CRWN partnership with Nue Agency - Nue Agency
A Conversation with Elliot Wilson & Meek Mill - Tidal
Grammys PostGame - Beats and Bytes newsletter
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Feb 4, 2020
Tarik Brooks on Combs Enterprises, Diddy’s Investment Strategy, and Managing a Portfolio of Brands
Combs Enterprises COO Tarik Brooks came on the Trapital Podcast to talk his role managing the Combs Enterprises portfolio of brands, which includes Ciroc, Bad Boy Entertainment, Revolt, Sean John, AquaHydrate, and more. We talked about how to measure Diddy’s value-add as an investor, Tarik’s experience working for both Diddy and Robert L. Johnson, and why Diddy sought mentorship from Ray Dalio, and more.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Tarik Brooks, @tarikamin, combsenterprises.com/tarik-brooks/
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Jan 27, 2020
Steve Stoute on UnitedMasters, Partnership with Apple Music, Ownership in Hip-Hop, and Why Brands Value Indie Artists
UnitedMasters and Translation CEO Steve Stoute came through the Trapital Podcast to talk with Dan Runcie about ownership in hip-hop, why the music distribution company partnered with the NBA, Apple Music, and NBA 2K. We also talked about brands that use phrases like “Hot Girl Summer,” why his work at UnitedMasters is gratifying, and why he’s still in the second inning of building this company.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Steve Stoute, @stevestoute, @unitedmasters, unitedmasters.com
Links
* Apple Music, NBA Strike Deal for Playlist, Songs in Highlights - Bloomberg
* With $70M from Alphabet, UnitedMasters replaces record labels - TechCrunch
* 2014 Michigan Ross Alfred L. Edwards Black Business Students Association Conference
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.c…
Jan 21, 2020
Fantasy Record Labels? We’re Skeptical. (a Trapital - Water & Music Collaboration with Cherie Hu)
Water & Music creator and music journalist Cherie Hu came on the Trapital Podcast to discuss why “fantasy football for music” hasn’t taken off. Her and I did a mutual newsletter takeover where we both researched the topic and wrote separate articles in each other’s newsletter. On this podcast, we recapped our findings, and shared key reasons why the concept is limited in its reach. We also had some fun and answered a popular meme on how we would spend our $15 if we’re drafting a record label.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Cherie Hu, @cheriehu42, cheriehu.com
Links
* So you want to be a music mogul: The future of fantasy record labels - Cherie Hu in Trapital
* Why “fantasy football for music” has struggled - Dan Runcie in Water & Music
* FanLabel - your fantasy record label where you can compete in daily music contests with songs by big name artists and…
Dec 16, 2019
Milana Lewis on Stem’s Artist-First Strategy, How it Evolves in the Streaming Era, How the Company Makes Tough Decisions
Stem CEO and co-founder Milana Lewis came on the Trapital Podcast to talk about Stem’s role as a music distributor, how it worked with Frank Ocean and Childish Gambino, business decisions that impacted the artist community, diversity in the music industry, and why some record labels deals make sense. Don’t miss it!
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Milana Lewis, @milana, stem.is
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome
Nov 26, 2019
Trapital Mailbag Special: Grammy Awards Woes, Young Rappers Most Likely to Become Moguls, and Thoughts on a Rappers Union
I answered some of the most-pressing questions from Trapital Members:
Should the digital streaming providers invest in e-commerce? Are the Spotify Awards a step-in-the-right-direction to recognize global music or will it be more of the same? Will rappers surpass NBA players as the best sneaker endorsers? Don’t miss this one!
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Want to participate in the next Mailbag? Become a Trapital Member: trapital.co/membership
Nov 19, 2019
Why Netflix's 'Rhythm + Flow' Was a Hit
Ace “Call Me Ace” Patterson came back on the pod to break down Netflix’s Rhythm + Flow. We talked about what worked, what didn’t, how the hip-hop competition show compares to American Idol and Making the Band, and what we expect from Netflix next season!
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Ace Patterson, @callmeacelegit, airplanemode.callmeace.com
Hip-hop’s influence continues to grow. Take your insights to the next level. Learn more about Trapital.
Nov 11, 2019
Mike Weissman on SoundCloud’s Creator Strategy, How it Compares to a Startup Accelerator, and What it Means to be a SoundCloud Rapper
Mike Weissman, President of SoundCloud, came on the pod to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its competitors.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Mike Weissman, @soundcloud, soundcloud.com
Links referenced:
* WIRED: As Streaming Services Boom, SoundCloud Strives for Relevancy (2017)
* Trapital: Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry (2019)
* Trapital: Why Streaming Services are Here to Stay (2019)
* SoundCloud: On Tuesday We Presented Lil’ Tecca with our First-Ever Chart-Topper Award (2019) - The sneakers are on this link!
Hip-hop’s influence continues to grow. Take your insights to the next level. Learn more about Trapital.
Nov 4, 2019
Shea Serrano on the Economics of Book Publishing, ‘Movies (and Other Things),’ and How DJ Screw Inspired his Promotional Tactics
Shea Serrano, New York Times bestselling author and staff writer at The Ringer, came on the pod to chat about his strategy for his latest book ‘Movies (And Other Things),’ the pros and cons of selling independently vs. through a publisher, and how the late DJ Screw inspired his promotional tactics.
We also talked about Shea's FOH Army fanbase, rappers who fumbled the bag with Fast & Furious franchise, why The Ringer CEO Bill Simmons is the plug, and his Top Five rappers. Don't miss this one. Tune in!
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Shea Serrano, @sheaserrano, sheaserrano.com
Links referenced:
* Book: Movies (and Other Things) - Shea Serrano (2019)
* PDF: Conference Room, Five Minutes - Shea Serrano (2018) - independently released
* Book: Basketball (and Other Things) - Shea Serrano (2017)
* Book: The Rap Year Book - Shea Serrano (2015)
* Book: Bun B’s Rapp…
Oct 28, 2019
DJ Semtex on UK Hip-Hop’s Moment, Stormzy and Skepta Becoming Stars, Brexit’s Impact on the Culture, and Why Radio Still Matters
DJ Semtex, award-winning DJ, radio host, author, and podcast, came on the pod to talk about the moment UK is having in hip-hop, how Brexit has impacted the hip-hop landscape, why he still loves radio. He even asked me some questions too! Tune in.
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: DJ Semtex, @djsemtex - Twitter, @djsemtex - Instagram
Links referenced:
* Book: Hip-Hop Raised Me - DJ Semtex (2016)
* Podcast: Who We Be TALKS_ - DJ Semtex and Spotify
* Article: What Chance the Rapper Gets Wrong About Ownership - Trapital
* Article: Why Latin Hip-Hop is Still Undervalued - Trapital
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Oct 21, 2019
Akin Aliu on Life as a CAA Agent, Representing Ciara, and the “Rich Paul Rule”
Akin Aliu, Music Touring Agent at the Creative Artists Agency, came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why big-time agents break out on their own.
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Akin Aliu, @caamusic
Links referenced:
* Article: Why Choosing the Right Concert Venue Matters - Trapital
* Article: Why Cardi B Doesn’t Need to Go On Tour - Trapital
* ESPN: NCAA amend “Rich Paul Rule” amid blowback
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Oct 10, 2019
James Supreme on Being the A&R Behind Lil’ Nas X “Panini”, G-Eazy's Management Team, and why Mental Health Matters in the Industry
James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood Entertainment team on The Lion King: The Gift, and why mental health matters in the music industry.
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: James Supreme, @jamessupreme
Links referenced:
* Article: How Lil’ Nas X’s Success Will Impact Hip-Hop - Trapital
* Article: White Rappers and Black Rappers Have Different Business Models - Trapital
* Article: What Chance the Rapper Gets Wrong About Ownership - Trapital
* Article: How Do You Follow Up ‘Old Town Road?’ If You’re Lil’ Nas, You Don’t Try - Trapital
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Oct 8, 2019
Dame Ritter on Kanye West’s Sunday Services, Launching Music Entrepreneur Club, and How He Almost Signed Russ to a Deal
Dame Ritter, Founder and CEO of the Music Entrepreneur Club, came on the podcast to talk about the latest with Kanye West and his infamous Sunday Services. We also talked about Dame’s journey launching and running the Funk Volume record label, the business model for Music Entrepreneur Club, and how he almost signed Russ, and why he regrets turning down an opportunity to invest in the platinum-selling rapper. Tune in!
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Dame Ritter, @dame_mec - Twitter, @dame.mec - Instagram, https://musicentrepreneurclub.com/
Links referenced:
* Article: Why Kanye West’s Sunday Service Has Limited Power - Trapital
* Website: Music Entrepreneur Club Tour
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Sep 26, 2019
Zack O’Malley Greenburg on the Forbes Hip-Hop Cash List, the Controversy it Causes, and What it Took to Declare that Jay Z is a Billionaire
Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes, came through the Trapital Podcast to talk about the Forbes’ annual Hip-Hop Cash List. We talked about the artists like Cardi B and Meek Mill who question the results, the integrity challenges with self-reported data, the amount of work that goes into reporting a single number, and more.
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Zack O’Malley Greenburg, @zogblog, forbes.com/sites/zackomalleygreenburg
Links referenced:
* Article: Highest Paid Hip-Hop Acts 2019: Kanye Tops Jay Z to Claim Crown - Forbes
* Article: Kanye’s Second Coming: Inside the Billion-Dollar Yeezy Empire - Forbes
* Article: Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune - Forbes
* Twitter: Cardi B, Meek Mill, “Pee” from Quality Control Music
* Article: Why Cardi B Doesn’t Need to Go on Tour - Trapital
Hip-hop’s influenc…
Sep 12, 2019
50 Cent is a Habitual Line Stepper
Dan is joined by Ace Patterson (hip-hop artist ‘Call Me Ace,’ Consumer Marketing at Facebook). They break down how 50 Cent built a brand on shock value, why he raises hell on social media, whether he’s changed his style, and why he’ll never get canceled.
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Ace Patterson, @callmeacelegit, callmeace.com
Links referenced:
* Article: Why 50 Cent Hasn't Been Canceled - Trapital
* Podcast: Moody Jones on marketing for Snoop Dogg, EMPIRE’s digital strategy, and why he wants to work with Childish Gambino - Trapital
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Aug 23, 2019
Moody Jones on marketing for Snoop Dogg, EMPIRE’s digital strategy, and why he wants to work with Childish Gambino
Moody Jones, Head of Digital at EMPIRE, came through the Trapital Podcast to chat about his experience marketing for artists like Iggy Azalea, Tyga, XXXTentacion, and Snoop Dogg. He also broke down why he wants to work with Childish Gambino, and dropped some advice for the aspiring rappers who stay in his DMs.
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Moody Jones, @moodyjones, empi.re
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Aug 9, 2019
RapCaviar's Big Advantage
Dan explains why Spotify’s RapCaviar playlist still has a competitive advantage over its competitors and why that won’t change anything soon. But that doesn’t mean the other digital streaming providers should give up! Each competing playlist can still take steps in the right direction.
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Links Discussed:
* Why Spotify’s RapCaviar Can’t Be Matched 8/8/2019 - Trapital
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalst.
Aug 1, 2019
Roc Nation's Wild Year
Dan breaks down Roc Nation’s wild and eventful 2019--a bunch of execs got fired, there are new co-presidents for the record label, and a new joint venture record label with Meek Mill: Dream Chasers. There’s been A LOT going on, but the company needs to be intentional about its next steps.
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Links Discussed:
* Why Roc Nation Needed to Restructure 7/31/2019 - Trapital
* Why Roc Nation May Move on From its Record Label 12/7/2018 - Trapital
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.
Jul 23, 2019
The Hip-Hop Partnership Flywheel
Dan breaks down why distribution is so critical for today’s hip-hop artists and how it has created a partnership flywheel that benefits Jay Z, Rihanna, and countless others.
Subscribe: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, Trapital (trapital.co)
Links Discussed:
* How Distribution Changed Hip-Hop for Better or Worse, Trapital
To get all the content you need to level up on hip-hop business, become a Trapital member.
Jul 15, 2019
No Tour, No Problem for Cardi B
Dan breaks down why Cardi B has held out on a major tour, why she’s on the festival circuit instead, and whether her model is one that other rappers can follow.
Listen: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, trapital.co, @RuncieDan
Links Discussed:
* Why Cardi B Doesn’t Need to Go On Tour - Trapital
* Why Choosing the Right Concert Venue Matters - Trapital
* Why Jay Z Partnered with Cannabis Company Caliva - Trapital
* GGB vs. Caliva - Web Smith, 2PM
To get all the content Trapital has to offer, become a member.
Jul 8, 2019
Mathew Knowles on Beyoncé's Streaming Strategy, Solange's Marketing, and Dinner with Jay Z or $50,000
Mathew Knowles, founder and CEO of Music World Entertainment came through the Trapital podcast to talk shop on Beyoncé and her streaming strategy with Netflix and Tidal, Solange and BlackPlanet, and the burning internet question: Would you rather have dinner with Jay Z.
We also ran through a list of lightning round questions from Trapital members. Check it out!
Listen: Apple Podcasts | SoundCloud | YouTube | RSS
Host: Dan Runcie, @RuncieDan, Trapital
Links Discussed:
* Beyonce’s Streaming Strategy, Explained, Trapital
* mathewknowles.com
* @mathewknowles - Twitter
* @mrmatherknowles - Instagram
Trapital is the home for hip-hop business + strategy. I write one free article per week on a particular topic in the hip-hop business world. I also write additional content for Trapital's membership program.
Stay up to date on Trapital between podcast episodes: https://trapital.co