Rick Cesari "Using Videos To Help Grow YOUR Business & Build YOUR Brand!!! (https://rickcesari.com)
Rick Cesari was our guest today and delivered a power pack show filled with inspiration and true life stories of the importance of utilizing videos.
Rick is an Author, Keynote Speaker and a Video Marketing Strategist taking NEW Brands and converting them into household names.
Speaking of Brands....Have you heard of....George Foreman Grill... Juiceman... Oxiclean.. SoniCare...Rug Doctor... or GoPro....just to name a few.
These companies are all clients of Rick's and he help create their Branding & Marketing Strategy.
In addition, Rick is working with one of our great friends here at "Your Future Is Now"...Gordon Bond of Bond Arms. https://www.bondarms.com
"Your Future Is Now" is sponsored by Speakers Pathway Coalition. To training for TEDx Talks, Speakers, Authors, Internet Marketers, Networking, How to Craft Your Talk using Story Telling. For more information and to receive YOUR FREE COMPLIMENTARY GIFTS...go to https://SpeakersPathway.com
One of the interesting stories Rick shared concerned a small company that found a special niche and competed against some huge corporate giants in the camera business like Sony.
This company was GoPro and he shared about their humble beginnings and the marketing venture he undertook with them to be the success they are today. (https://gopro.com)
Back in August Rick received a call asking him to work once again with George Foreman. George was going to be the spokesman for Real Time Pain Relief (https://rtpr.com)
In addition to these and other exciting stories about people and companies he has helped; Rick shared some gold nuggets for the listening audience.
There are THREE Types of Videos: 1) Tutorial showing how to do something....2) Demonstrational this video focuses on the "Benefits for the End User" and 3) TestimonialVideos. Testimonial videos are huge in reenforcing the Value of the Product or Service.
Rick stressed the imporatnce of Videos in building your business. Did you know that 50% of all internet users look for videos related to a product or service...BEFORE...they visit a store?
Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when they read it in text.
All of our shows are available on YouTube at JimGrantLive, here is the link... https://www.youtube.com/channel/UCjfyd0kYQUJcVN0YTSztLLw