The Startup Chat with Steli and Hiten
496: Should You Be the Face of Your Company?
Mar 13, 2020
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Today on The Startup Chat, Steli and Hiten talk about whether you should be the face of your company.

Being the “face” of a startup can be very intimidating for some founders, which is why a lot of prefer to not approach marketing this way. However, being a public CEO or founder can be a very effective way to market a startup.

In today’s episode of the show, Steli and Hiten talk about what made them become the face of their companies, examples of companies whose founders are the face of the brands, how to approach this if you’re starting a business today and much more.

Time Stamped Show Notes:

00:00 About today’s topic

00:12 Why this topic was chosen.

01:55 What made Hiten be the face of his brands.

04:37 How Steli became the face of his brands.

06:11 How Steli created videos in the early days of Close.

06:31 How Steli stumbled in public speaking.

07:01 Example of companies with public faces.

08:17 How to approach this if you’re starting a business today.

08:33…
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