The Startup Chat with Steli and Hiten
431: Should You Run a Ton of Experiments Early on as a Founder?
Jul 16, 2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about how to run marketing experiments when you’re just starting out.

As a founder, you need to run experiments in order to find out what will work for your startup. However, most marketing experiments are done wrong, and this can lead to failures, demotivation or can cost you a lot of money.

In this episode, Steli and Hiten talk about how to run marketing experiments the right way, why having a goal super important when you run experiments, why comparing a startup to a big company is not helpful and much more.

Time Stamped Show Notes:

00:00 About today’s topic.

00:35 Why this topic was chosen.

02:20 What marketing means to Hiten.

02:46 Why having a goal super important.

03:01 Why comparing a startup to a big company is not helpful.

03:42 Why trying complicated strategies too early is a bad idea.

06:20 Why you should try doing things that are easier to pick up.

06:50 How Hiten approaches marketing.

08:10 Why…
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