The Startup Chat with Steli and Hiten
430: How to Get Marketing Attribution Right
Jul 12, 2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about how to get marketing attribution right.

One of the most important thing a marketer needs to know is whether your campaigns are driving revenue or not. If you’re unable to answer this, you’ll struggle making the right marketing campaigns. While vanity metrics like number of shares on social media and open rates for your emails are super easy to find, the important data - the one that tells you which helped close a sale - is less obvious.

In this week’s episode, Steli and Hiten talk about what marketing attribution is, what startups need to do to get marketing attribution right, why you should do the best you can with what you’ve got right now and much more.

Time Stamped Show Notes:

00:00 About today’s topic.

00:30 Why this topic was chosen.

02:40 What startups need to do to get marketing attribution right.

03:59 How to make decisions based on the data you collect.

04:22 Why you should do the best you…
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