The Startup Chat with Steli and Hiten
417: Building the Content Muscle
May 29, 2019
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Today on The Startup Chat, Steli and Hiten talk about building your content muscle.

As founders, sometimes we want to create content, but we talk ourselves out of it. And this could be due to many reasons, and one of those is that we overthink it and strive for perfection in version 1, and then when you start doing it, it feels wrong and this takes all the sails out of your wind.

In today’s episode of the show, Steli and Hiten talk about how to get comfortable at creating content, why you shouldn’t over think your content strategy, the importance of understanding that you might suck in the beginning and much more.

Time Stamped Show Notes:

00:00 About today’s topic

00:28 Why this topic was chosen.

01:52 Why you shouldn’t over think your content strategy.

04:05 Why you should start with whatever comes easiest for you.

05:16 Why you should find the form factor that’s easy for you and start there.

05:50 The importance of understanding that you might suck in the beginning.

07:05 How consistency can help you be great at creating content.

07:56 How to get comfortable at creating content.

09:30 Why self-criticism can make you self conscious.

3 Key Points:

You’re over thinking it and trying to be to perfect at it.Whatever comes easiest for you, start there.You don’t have to be perfect when you get startYou can either progress, or you can look great. You can’t be both at the same time.

[0:00:01]
Steli Efti: Hey everybody, this is Steli Efti.
[0:00:03]
Hiten Shah: And this is Hiten Shah.
[0:00:04]
Steli Efti: And today on The Startup Chat we want to talk about building your content muscle. So, here's why I wanted to talk to you about this and why I wanted to share it with The Startup Chat Nation and the listeners, I've had this experience many, many times but it's happened again more recently where a good friend of mine who is charismatic as hell, very wise, smart person, big heart, lots of unique and interesting experiences as an entrepreneur, has done super small bootstrap things, has done big venture funded things, has failed, has succeeded, but is just overall a beautiful human being with lots and lots of funky experiences and lots of life energy to him. He has been having the desire and has been communicating the desire to create content, start creating more content probably for the last year to me. And he has been somebody that I've heavily encouraged and I know we have a lot of common friends and a lot of people encourage him heavily to create content because he's such an entertaining storyteller. He's such a great personality. And so he's been talking about starting doing content for a long time, but he has been struggling in really getting into a groove, and the struggle is always the same. I'm sure this is the same for you, but and maybe there's some listeners out there, I'm pretty sure there are, that have been thinking about starting a podcast or YouTube channel or blog more or just tweet more, whatever the hell it is, and have not been finding success with it or getting really into it. I always find it happens for the same reason which is you're overthinking it and you're trying to be too perfect. In version one, hence, where you're never really getting into it and when you start doing it, it always feels wrong because you're not as great at it as you think you should, which then takes all the wind out of your sails, all the momentum out of the whole thing. He is a perfect example because he's such a charismatic storyteller, but the moment he puts, the few times I was traveling with him through Thailand, we were doing Muay Thai Camps and training together, with [Ramine] together. Big shout out to Ramine who is a big part of this podcast and behind the scenes. And so we're nagging him on to start recording and not overthinking, and you could tell the moment he would click on record on his l...

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