The Startup Chat with Steli and Hiten
400: Identifying & Focusing on Growth Customers
Mar 29, 2019
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Today on The Startup Chat, Steli and Hiten talk about identifying & focusing on growth customers.

In the startup world, it’s common to want to prioritize customers that pay higher for your products, however focusing on these customers might not be the best way to optimize your business, as this customers might not necessarily be growing.

In today’s episode of the show, Steli and Hiten talk about what a growth customer is, the 2 types of money that come into any business, what is negative churn and much more.

Time Stamped Show Notes:

00:00 About today’s topic

01:00 Why this topic was chosen.

01:15 Who is a growth customer?

03:45 What is negative churn.

03:54 The 2 types of money that come into any business.

04:09 Why you need to identify your growth customers.

04:40 Why growth is a really crucial criterion to measure.

06:45 How identifying a growth customer can help you prioritize.

07:43 What companies are truly trying to do with their business.

3 Key Points:

 When m…
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