The Startup Chat with Steli and Hiten
397: Creating a New Category as a Startup
Mar 19, 2019
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In today’s episode of the Startup Chat, Steli and Hiten talk about creating a new category as a startup.

Sometimes in order to stand out in a highly competitive niche, it may be necessary to create a new category for your product. This strategy is sometimes known as resegmenting and can be quite rewarding when done right, as you can then become a leader in the category you created.

In this episode, Steli and Hiten talk about what resegmenting is, if you should implement it for your startup, how Hubspot resegmented blogging, how Drift resegmented content marketing and much more.

Time Stamped Show Notes:

00:00 About today’s topic.

00:47 Why this topic was chosen.

02:01 If you should create a new category for your product.

02:19 How it’s much easier to be number one in the category you created.

02:51 How Hubspot resegmented blogging.

03:50 How Drift resegmented content marketing.

05:07 If resegmenting is something you should do for your startup.

06:20 The important thing…
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