The Startup Chat with Steli and Hiten
391: How to Create Effective Comparison Pages
Feb 26, 2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about how to create comparison pages to highlight the differences between you and your competitors.

The startup industry can be super competitive, and buyers are continually looking for better solutions to their problems. One way to show potential customers that your product is better than your competitors is by creating a comparison page on your site.

In this week’s episode, Steli and Hiten dive into what a comparison page is, who it should be targeted at, the right time to create one and much more.
 Time Stamped Show Notes:
 00:00 About today’s topic.

00:50 Why this topic was chosen.

01:36 Who to target your comparison pages at.

02:02 How these pages are for search engines.

03:45 Another target for your comparison pages.

04:40 One thing that puzzles Steli.

06:04 How to create a compelling comparison page.

07:53 What makes a comparison page compelling.

08:00 Why comparing features is a good thing.

09:49 When…
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