The Startup Chat with Steli and Hiten
367: How to Rebrand Your Startup
Dec 4, 2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate how to rebrand your company the right way.

Sometimes, some founders might decide to change the name of their company. This could be because they don’t like the name, the name is not resonating with their customers or they need a new name that reflects the current state of the company. While it may be a good idea to change the name, doing so a lot comes with a lot of risks and the rewards might not be that great.

Listen to Steli and Hiten talk about when the is the right time to rebrand your company, how to pull of a successful rebrand, examples of companies that rebranded the right way and much more.

Time Stamped Show Notes:

00:00 About today’s topic.

01:00 Why this topic was chosen?

01:39 How you know that rebranding is a good idea.

01:50 The two main types of rebrand that companies do .

02:53 Why you should think carefully about a name change.

03:12 Reasons to rebrand.

04:00 A major reason wh…
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