The Startup Chat with Steli and Hiten
345: Encore Episode – Cold Calling 101 for Founders
Sep 18, 2018
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On today’s The Startup Chat we discuss cold calling. We’ll tell you what cold calling is, why you should do it, and how to do it effectively. Steli is the rock star of cold calling between the two of us. He’ll tell us how he has made cold calling work for him and his business.

Cold calling is a channel that can be effective for your customer base. If you have some worries about cold calling or if you’re wondering if cold calling will work for you, then give this episode a try.

Here are today’s points:

 What is cold calling?
 Why should you cold call?
 The 2 questions to ask yourself about cold calling.
 How to learn if your competitor cold calls.
 How to get started.
 The reasons cold calling can be stressful.
 How to cope with cold calling anxiety.

Steli: Hey, everyone, this is Steli Efti.

Hiten: And this is Hiten Shaw and the Startup Chat and today we’re actually going to talk about cold calling. One reason is, you know, one of us is an expert on this I would say and…
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