The Startup Chat with Steli and Hiten
339: How to Build Add-Ons, Extensions, or Apps
Aug 28, 2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about add-ons, extensions, and apps.

One way to launch a saas application is by creating a chrome add-on or extension that users can use as a gateway to your main product. While this is a great strategy for launching a saas application, it also has some downsides as well.

In this episode, Steli and Hiten share their thoughts on the right way to launch a saas application using this strategy, the benefits of doing this and much more.

Time Stamped Show Notes:

00:00 About the topic of today’s episode

00:47 Why this topic was chosen.

01:59 The benefits of using this strategy.

02:23 Why you should start with the product first.

03:10 How FYI was launched using this strategy.

03:30 What Hiten and his team learn about user behavior before launching FYI.

04:20 A fallacy about building a chrome extension.

04:54 Why you need to be in your user’s workflow to be successful.

06:19 The right way to approach this strategy.…
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