The Startup Chat with Steli and Hiten
285: Giving Discounts to Your Customers
Feb 20, 2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about discount pricing strategy. They discuss the pros and cons of offering discounts as a start-up and they also discuss how to refuse discounts requests from customers.

A discount pricing strategy is a key part of your product marketing because it has the ability to greatly impact the amount of sales and profit that you make. Choosing the right pricing strategy for your business will not only help to sell your products but also improve your brands appearance in the marketplace.

While a discount pricing strategy may be useful for driving sales in the short term, this approach when used long-term could have some unexpected effects on your brand image and the perceived value of your products.

Tune into this week’s episode of The Startup Chat to hear the exclusive discussion on discount pricing and why, how and if a startup should offer discounts to their customers, as well as Steli and Hiten’s advice on how you should…
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