The Startup Chat with Steli and Hiten
265: How to Use NPS Surveys to Grow Your Company
Dec 8, 2017
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In this episode, Steli and Hiten talk about NPS surveys, the importance of carrying them out and how they can be beneficial to your startup as a whole.

NPS stands for Net Promoter Score and is a customer satisfaction score created by Bain and Company. When carried out properly, NPS surveys give you an idea of how your customers feel about your company.

They have become very popular with startups in the last few years. However, due to the nature of the surveys, they also have some criticisms. For example, some critics point out that results are arbitrary and “made up”.

Tune-in to find out more about NPS surveys, at what stage to conduct them in your startup, the importance of tracking your business’s progress through customer ratings, and much more.

Time Stamped Show Notes:

00:00 About today’s topic.

00:35 What NPS is all about.

01:08 Some criticisms of NPS surveys.

01:45 Some benefits of carrying out NPS surveys.

02:47 The current state of NPS surveys in the startup wo…
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