The Startup Chat with Steli and Hiten
259: What is Product Marketing
Nov 17, 2017
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In today’s Startup Chat, Steli and Hiten talk about product marketing (the cross-section between sales, marketing and product) and discuss how this business function is defined differently across different organizations. Steli shares his approach to product marketing and how he is ready to step up his game in this department. Tune-in and get insights that will help you determine how to integrate this important function into your organization.
 Time Stamped Show Notes:

 00:03 – Today, we are going to talk about Product Marketing 101
 00:43 – Send out an email to Steli if you feel that you are the right product marketer for his organization
 01:15 – Product marketing has different definitions

 02:00 – It’s in a weird position that crosses sales, marketing and product
 02:23 – “Product marketing is the art and science, conveying to people what your product can do for them with the goal of engaging, conveying and retaining”

 03:04 – Difference between positioning of…
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