The Startup Chat with Steli and Hiten
255: Tips to Generate Customer Insights
Nov 3, 2017
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When a business grows and scales up, it’s very easy to lose touch with the lifeline of your business—the customers. Many people begin to outsource their customer support and the gap between the CEO or founder with the customer grows wider and wider. Steli and Hiten warn against the tendency to forget about the importance of retrieving those customer insights. Since customers ultimately drive our success and inform us of how we can improve, Steli and Hiten talk about the different ways we can keep the connection going strong.
 Time Stamped Show Notes:

 00:27 – Today’s topic: tips on how to stay close to your customer
 00:38 – Customer intimacy is what Steli and his team discussed on their team retreat in Dublin
 01:28 – Hiten’s tip if you’re in sales: consider getting a sales call
 02:06 – “Sales calls give you one type of insight”
 02:32 – Doing customer support is also useful
 03:27 – For Hiten, customer support is key
 04:00 – In Close.io’s first year,…
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