The Startup Chat with Steli and Hiten
254: How to Launch Your Product
Oct 31, 2017
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In today’s episode, Steli and Hiten discuss the best practices to launch your product. Hiten uses his own launch of Draftsend as the basis of this discussion—a new platform that allows users to create and share their interactive presentations. Listen as Hiten gives listeners a behind-the-scenes take on a very unique and successful product launch where he leveraged social media and invited customers to take part in the launch itself. Tune-in to hear Hiten’s process firsthand and to learn how you can adopt these extremely wise strategies.
 Time Stamped Show Notes:

 00:27 – Today’s topic: how to launch your product
 00:34 – Hiten recently launched Draftsend
 01:47 – Steli congratulates HIten for Draftsend’s launch success
 03:01 – Draftsend’s launch was all over social media
 03:13 – Draftsend is a platform that allows you to create and share interactive presentations; you upload a pdf and audio and Draftsend acts a viewer

 03:23 – “It feels like a video, and p…
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