In today’s episode, Steli and Hiten discuss the need to start a blog. Hiten is often asked if it’s wise to start a blog and how to begin the process. Blogging can generate an online presence for one’s products and services, but does that mean it will benefit every kind of business? Steli and Hiten address this question and more. Tune-in to find out if you’re cut out for creating a blog and the scenarios for which a blog may not be worth it for you.
Time Stamped Show Notes:
00:26 – Today’s topic: the need to start a blog
01:18 – “You don’t need to have a blog”
01:25 – Hiten believes that everyone thinks they need to have a blog because everyone else is blogging
01:47 – People build their products’ online presence via a blog
02:07 – There is also potential Google search traffic they can get from their blog posts
02:56 – Steli started their blog in 2013
03:43 – If you can write one post a week to build your brand, then you can create a blog
04:10 – If you see the SEO opportunity from Google search traffic, then you should definitely go for it—just remember, it takes time
04:45 – There are other options available aside from having a blog
05:00 – Not everyone needs a blog
05:16 – “Most blogs just suck”
05:35 – Steli thinks that if you start your blog from a brand perspective, you can get the SEO benefits over the long-term
05:58 – They don’t really need to create compelling content, just something for Google to read certain keywords
07:08 – Fundamentally, people start their blog because of the benefits of the blog, but they miss out on writing something others would really want to read
07:40 – There are blogs out there that only exist for the SEO
08:20 – If your blog stands out, you can build your blog faster and get more organic followers and readers
08:57 – Some of Steli’s blogs are evergreen that are still driving organic traffic up until now
09:24 – Generating traffic for your blog is an incremental thing
09:41 – The hardest part of starting a blog is keeping it going (being consistent with your posts)
10:30 – There’s NO quick success for blogging
11:05 – For starting a blog, check out Episode 68 as a reference
12:30 – Blogging is the MVP for Steli
12:40 – If you have started a blog, ask people for their feedback on how to improve it
13:20 – If you’re not excited about having a blog, then it’s not for you
13:48 – Leave a review and rating for Startup Chat
3 Key Points:
Blogging isn’t for everyone—if you’re not excited about it and can’t commit to its growth, just don’t do it.
Most blogs aim to rank high in Google search traffic. This makes their brand or service known in the online world.
Blogging is a long-term play for marketing—you need to commit to it and expect at least 6 months of time to see any traction.