The Startup Chat with Steli and Hiten
252: Startup Branding – Does It Matter and How to Do It Right
Oct 24, 2017
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In today’s episode, Steli and Hiten tackle branding for your startup. It’s a common assumption to think branding is important for ALL types of businesses. Steli and Hiten challenge this notion and explain why certain businesses need to focus more of their attention on their branding. They explain how your “branding” is different from your actual brand and outline why your copy is the best place to start to establish your company’s voice. Tune-in to find out whether branding should be your priority and how to tap into your strengths to create your brand.
 Time Stamped Show Notes:

 00:24 – Today’s topic is branding
 01:15 – “Branding only matters if and when the customers will care about branding”
 01:41 – “Branding” is different from one’s brand
 02:18 – If you’re a B2C business, branding matters more as opposed to those who are a B2B business
 02:48 – Intercom didn’t care about branding until they were many years into their business
 03:03 – MailC…
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