The Startup Chat with Steli and Hiten
238: Deadly Shortcuts Founders Should Avoid
Sep 5, 2017
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In today’s episode, Steli and Hiten discuss the various shortcuts that startups need to avoid at all costs. While tactics like inflating sales figures, copying marketing tactics, discounting and reporting vanity metrics might lead to short-term gains, the long-term effects are disastrous. Taking the path of least resistance is tempting, but does not lead to any value addition. Tune-in to discover why you need to plan for the long-term to create the successful business you desire.
 Time Stamped Show Notes:

 00:03 – Today’s Startup Chat is about deadly shortcuts that should be avoided by startups and founders
 00:27 – Startups are tempted to resort to shortcuts in a bid to grow faster, but they often end up stumbling
 00:59 – One of the shortcuts that startups take is trying to purchase big leads of potential buyers or leads

 01:08 – In a bid to meet their revenue goals, startups end up purchasing low quality email lists
 01:52 – Emails have not been updated and nearly 30…
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