The Startup Chat with Steli and Hiten
234: How to Use Webinars to Grow Your Startup
Aug 22, 2017
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In today’s episode, Steli and Hiten discuss the various nuances of creating an effective webinar. An effective webinar successfully engages prospects and converts them into customers. Alternatively, webinars can also be used to generate revenue for your business. Tune-in to discover the importance of having engaging and relevant content for the success of your webinar and how you can monetize your webinars.
 Time Stamped Show Notes:

 00:27 –The purpose of a webinars is to convert prospects into customers; once webinars start contributing revenue, they can also be turned into a product
 0:57 – Poorly designed webinars are unsuccessful in pushing clients down the sales funnel
 2:13 – According to Hiten, a webinar serves three primary purposes:

 02:16 – Lead Generation
 02:20 – For retaining and helping customers
 02:28 – Paid webinars which lead to growth in revenue

 02:52 – Steli’s organization is involved in three different types of webinars:

 03:01 – The first…
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