The Startup Chat with Steli and Hiten
227: The Art of Cutting Your Losses
Jul 28, 2017
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In this episode, Steli and Hiten talk about cultivating the art of cutting your losses. Investing your time, energy and money into something that is NOT working is painful to admit, but necessary to confront when it comes to the success of your business. Listen as Steli and Hiten give examples of how people choose to not cut their losses when they really should. They discuss the dangers of holding on to that bad employee, poor marketing strategy, or ad agency that isn’t producing results. They also express the need for self-awareness when making that tough choice to STOP what you’re doing and cut your losses.
 Time Stamped Show Notes:

 00:05 – Today’s episode is about how to cultivate the art of cutting your losses
 00:47 – Steli says founders have a problem with knowing when and how to cut their losses
 01:46 – The problem is that founders don’t STOP, even if they know they’ve already made some wrong decisions
 02:09 – Hiten says to explore the sunk cost fallacy

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