The Startup Chat with Steli and Hiten
224: How SaaS Founders Should Do Competitor Research
Jul 18, 2017
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In this episode, Steli and Hiten talk about the value of learning about your competitors. Hiten used to ignore his competition, but has learned that he needed to change his attitude about this. In order to be able to provide the best product to the customer, one MUST evaluate one’s competitors. Hiten shares the simple strategies he has used to learn more about his competitors and WHY it’s important to dig, even if you do not have a product yet.
 Time Stamped Show Notes:

 00:05 – Today’s episode is about how to learn about competitors before and after you create a product
 00:35 – Hiten sent out an email he has been working on for 10 days and that has 34,000 words

 01:06 – The email is what sparked today’s topic

 01:44 – Check out producthabits.com to subscribe to Hiten’s emails

 02:12 – Hiten sends a main email once a week that includes 10 links about business
 02:35 – Hiten also sends one to two other emails a week about product development

 02:50 – Steli…
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