The Startup Chat with Steli and Hiten
318: Don’t Treat Your Worst Customers the Best
Jun 15, 2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about why some entrepreneurs treat some of their worst customers the best.

This comes after Steli’s observation that oftentimes, large startups give special treatment to demanding and unreasonable customers while ignoring customers that don't complain.

In this week’s episode of The Startup Chat Steli and Hiten talk about why you shouldn't give in to demanding customers and what a fair system for customers looks like.

Time Stamped Show Notes:

00:32 Why this topic was chosen.

03:25 Hiten’s thoughts on the issue.

05:27 One way to better approach this situation.

05:59 Why you shouldn’t always give in to loud and aggressive customers.

06:50 How Basecamp approaches this issue.

07:07 How employees that negotiate better get better pay packages.

08:21 How to design a fairer system for customers.

10:04 Why you should address customer issues according to outcome you’re trying to achieve.

3 Key Points:

 I think i…
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