The Sonic Truth
The Sonic Truth
Dec 3, 2018
Audio Marketing, I Don’t Love You Just The Way You Are
Play • 25 min

Listen to an audio ad — on the radio, a digital audio platform — wherever. The voiceover you hear is, almost 75% of the time, spoken by a man. Whether that reality is based on some long-held misconception that the male voice carries more gravitas or is more convincing — or it’s simply “just the way things have always been done”– that’s the reality. Scott Simonelli is joined by Suzy Schulz, SVP, Cumulus Media/ Westwood One & Stella Voutsina, CTO, MDC Media Partners to discuss.

The post Audio Marketing, I Don’t Love You Just The Way You Are appeared first on The Sonic Truth.

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