The Sonic Truth
The Sonic Truth
Oct 29, 2019
Making dynamic audio creative for hundreds of markets
Play • 21 min

For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But for virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.

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