The Sonic Truth
The Sonic Truth
Jun 13, 2019
Megaphone: Host-read or Announcer-read? Let the Data Decide.
Play • 37 min

Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below, or read the article here.

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