Rebranding The Association for Advancing Automation with A3's Jeff Burnstein
Play • 21 min

For this edition of The Robot Industry Podcast, I am joined by Jeff Burnstein the president of A3. Jeff is a native of Detroit, is a Phi Beta Kappa graduate of the University of Michigan with a Bachelor of Arts degree from the College of Literature, Science & the Arts, and is a life-long resident of the state of Michigan.

The A3 organization is headquartered in Ann Arbor, Michigan and has been the umbrella organization for the RIA, AIA, MCMA and A3 México. That is, the Robotics Industry Association, The Automated Imaging Association, and Motion Control Motors Association.

These 4 associations combined represent over twelve to thirteen hundred automation manufacturers, component suppliers, system integrators, end users, research groups and consulting firms from throughout the world that are driving automation forward.

But that's all changed.

For those of you who have joined a webinar, received an email, or visited recently – you probably noticed a change in the branding and website! Formally known as the RIA, AIA, MCMA and A3 Mexico, the Association for Advancing Automation has changed its name, but remains the leading automation trade association in the world for robotics, vision and imaging, motion control and motors and the industrial artificial intelligence technologies. 

It is now called A3.

In my conversation with Jeff we find out the why, the when and the how to this big rebranding effort which has been in the plans for the last 24 months and has involved many of the members, stakeholders, board and employees.

Here are some of the reasons that you might want to join A3:

1 - A3 is the Leading Automation Association in the World

2 - Network with Your Industry

3 - Add Visibility to Your Company with a Company Profile on A3

4 - Share News, Editorials, and More with a Large Audience

5 - Member-only Advertising Opportunities

6 - Discounts to A3's Most Successful Shows

7 - Access to our Automation Advocacy Toolkit

8 - Participation in A3 Mexico

Thanks to our Jeff, and our partners, A3 The Association for Advancing Automation and As an association member, A3 remains the hub for all your automation resources: products, partners, new applications, training and information on the latest technologies and innovations.

Here is Jeff's 411. You can find the Association at if you are interested to join A3,

Enjoy the podcast and be safe out there.


Jim Beretta, Customer Attraction & The Robot Industry Podcast

If you would like to get involved with The Robot Industry Podcast, you can find me, Jim Beretta on LinkedIn.

Our sponsor for this episode is Ehrhardt Automation Systems. Ehrhardt Automation builds and commissions turnkey automated solutions for their worldwide clients. With over 80 years of precision manufacturing they understand the complex world of automated manufacturing, project management, supply chain management and delivering world-class custom automation on-time and on-budget. Contact one of their sales engineers to see what Ehrhardt can build for you at

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