Dec 2, 2020
73: Do You Need Digital Marketing Experience to be a DOO?
Are you interested in becoming a DOO, but not feeling confident in the amount of digital marketing knowledge you possess?
Today, I’m answering a question that popped up in my facebook group:
If I want to be a Director of Operations, how much digital marketing knowledge do I need?
Here's the scoop. There are 2 sides of business, the front side and the back side.
The front side is marketing, which is how people find you. It covers the strategies you implement to get more eyeballs on your business, to get people to know, like, and trust you, and includes the sale. These are all of your marketing activities.
Once you make the sale, what are all the things you need inside of your business to fulfill for the customer? Typically we are talking about HR, project management, financial management, data, technology, and delivery (client management, client success, accountability coaches, any other coaches). All of this makes up operations.
Understanding Operations vs. Marketing