Customers, Cookies, and Content: A President’s Perspective
featuring Jascha Kaykas-Wolff
March 10, 2023
The rapid decline of third-party cookies has turned a CMO’s growth playbook upside down.
And building trust has never been more challenging--especially in the United States.
A 2021 Oxford University study asked 92,000 people whether they trust the news media in their country. The highest rated country was Finland. The U.S. came in dead last, at 29%.
In this show, you will hear how iconic tech CMO-turned-President, Jascha Kaykas-Wolff, has built agile teams that cultivate trust and drive healthy growth. He will share how transparent privacy policies, cookies, and content can work in harmony.
Instead, ask your leaders “Are we going to build use cases right now, or am I first going to explore the implications of bias, context, and structure?” Before you fully take advantage of machine learning and generative AI (e.g., ChatGPT), find a way to create and publish organization guardrails.
Here’s how Jascha’ s team addresses this ethical challenge: He and his team practice “intentional de-biasing.” They make best efforts to remove biases in their toolset. Jascha believes “this discussion needs to happen in scrum meetings, board discussions, and leadership meetings. It’s critical to remove biases as soon as we find them.”
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