The New Narrative: Dr. Tonya Matthews of the International African American Museum
Play • 10 min

Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions.

Innovation often requires that we learn from our past as a way to inform our future.  We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience.

That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.”

Our conference begins on November 3 in historic Charleston, South Carolina at the International African American Museum. Dr. Tonya Matthews, their new CEO, has joined our CLIC ’22 faculty.

 In this episode, Dr. Tonya outlines her role as the “Chief Narrative Officer” and her commitment to the museum’s long term impact on history and society.

If you are looking to fuel growth and re-shape your organization’s narrative, join us at CLIC ’22. You can register here:

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