Episode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023.
Why should this topic matter to you?ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.
Furthermore, Layoffs.fyi just reported that the number of tech layoffs grew 10x between 2021-2022. That means you will find fewer job opportunities than in 2021. To thrive, you need to be a thought leader in your market to stand out.
Seasoned editor and marketer, Ginger Conlon, joined me for this lively show. Here’s what you will hear:
Ginger is the thought leadership Director at Genesys, a 6000-person cloud-based customer support tech company. She’s also the co-host of the "Tech Talks in 20" podcast. Like me, she is also a fitness fanatic who loves creating valuable audience content.
Check out these links and show notes from this episode:
Content marketing leaders to watch
Handy quote from Scott Galloway’s January Prof G podcast: “TikTok is the ultimate propaganda tool…two-thirds of all millennials would turn off ALL cable and social media in favor of TikTok.” Their parent, Byte Dance, is on the path to a $1T valuation.
TikTok is cleaning Google’s, Meta’s, and Amazon’s ad clock (and grabbing ad budget chunks). Click here for the Wall Street Journal analysis (free).
CXL blog on TikTok marketing: https://cxl.com/blog/tiktok-ecommerce/
TikTok for Business data sheet on consumer purchasing: https://www.tiktok.com/business/library/Global_Retail_Path_to_Purchase.pdf
AI & ChatGPT
“20 uses for ChatGPT”article: https://markwschaefer.medium.com/20-entertaining-uses-of-chatgpt-you-never-knew-were-possible-3bc2644d4507
CNET article on ChatGPT: https://www.cnet.com/tech/computing/why-everyones-obsessed-with-chatgpt-a-mind-blowing-ai-chatbot/
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