The 2022 Edelman Trust Barometer delivered a serious blow to media and government entities. They reported, “The failure of leadership makes distrust the default.”
For marketing leaders, truth-telling starts with YOU and how you lead your teams. We need the courage and the skills to tell the truth, even when it is uncomfortable. Our reputation depends on it.
Recognizing our purpose and practicing self-awareness help us implement truth-telling in our business and marketing decisions.
Watch my latest lifestream with my guest, Ron Carucci. He is a co-founder and managing partner at Navalent. He helps CEOs and executives pursue transformational change for their organizations and industries. He is a best-selling author of eight books, with his work being featured in Fortune, CEO Magazine, HBR, and Business Insider.
▶️ How to Build a Trustworthy Team & Reputation:
Some key takeaways include:
✔️ The Dalai Lama once said, “The sign of a great friendship is someone who is willing to tell you the truth, even when you’re not ready to hear it.” Lies may provide comfort for a moment. But to form strong long-term relationships among your team and customers, honesty should be the foundation.
✔️ Apply the three tenets of honesty: truth, justice, and purpose. Marketers should represent their company’s mission to cater to these difficult times and the new normal. Don’t be afraid to ask your customers the hard questions about your organization.
✔️ Honesty requires so much more than just “not lying.” Marketers must consider the customers’ need for company accountability. They are looking to support brands that say and do the right things for the right reasons. Having purposeful marketing can create a meaningful impact on current events that matter to them.
✔️Your consumers are your shareholders. Set up marketing activities to show genuine concern and care about the communities in your business environments. Building schools, promoting local businesses, and partnering with suppliers are just some ways your company can create a positive impact and form a reputation that’s full of integrity.
How would you rate the quality of your current brand experience? Drop me a note; I’d love to hear.
Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs build stronger companies and better lives. Download your CMO growth planning and leadership development bonuses at themindfulmarketer.com. You will also join the "know ahead" list for our upcoming Life Streams.
Do something NEW in 2022—for your career and your personal growth. If you are feeling isolated, consider applying to the Marketing Growth Leaders. It's a collection of some of the country's top marketing leaders that have taken us ten years to cultivate. Learn more here.
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has an endless passion for, and a 30-year track record, helping executives tackle challenges of strategy, organization, and leadership. Connect with Ron here > https://www.linkedin.com/in/roncarucci/
Copyright 2021, Lisa Nirell. All rights reserved.