Generative AI: What Intentional CMOs Need to Know with Charlene Li
Play • 35 min

Generative AI: What CMOs Need to Know

📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li :

1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip these habits and you fall into the hype cycle "just play with prompts" abyss. That advice creates true time wasters in the efficiency era. 2. Intentional CMOs know how to fuel and reward innovation. One of my marketing AI avatars is Karl Yeh. He is helping to lead a "science fair" at Benevity. The initial results are impressive. 3. Intentional CMOs know how to look for multiple potential business improvements using generative AI. (Jump to 31:00 for examples) 4. Prompt engineering can improve your critical thinking and communications skills. Intentional CMOs excel at asking great questions--not having all the answers. Your AI tool resembles "a recent college grad that needs your explicit guidance." (Per Charlene). Before you submit your prompt, know what you want and be explicit. A hearty THANK YOU to my superstar production team: Alex Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. This was made possible through the support of Peter Erickson - CEO of The Voice + AI conference.


  1. CMOs Leading Innovation Conference (CLIC ’23) – details and registration here:
  2. “The OnRamp to Market Leadership”Webinar – contains slides and more insights on setting AI priorities. Click here:
  3. Prefer the show video? Here is the replay:
  4. Follow Charlene Li at
  5. “AI and ChatGPT: Top Questions for Boards” – Directors & Boards Magazine:


P.S. See you on October 6 with former CEO of Mansueto Ventures and Inc. Magazine, Eric Schurenberg. Message me for the link:

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