The Mindful Marketer
Apr 18, 2023
“Brand ROI for Marketing Skeptics” with Katie Hollar and Michael Oliver
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Welcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed.
During Episode 71 - "Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver --you will hear:
- How to pick the right set of metrics for your current growth stage (explore vs. exploit mode)
- Ways AI can help you engage customers in the branding process (a time saver!)
- How Katie and the team use their website as a "brand home base"
- The correlation between store visits, sales results and brand repute at BMW Canada
Don’t miss a future show – register for our private “know ahead” list at themindfulmarketer.com
More episodes from The Mindful Marketer
Oct 9, 2023
How Marketing Can Be an Ally for Truth” with Eric Schurenberg
How Marketing Can Be an Ally for Truth” with Eric Schurenberg
In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline.
Those qualities are needed more than ever: across every institution, facts are under attack.
Some media and tech leaders stoke polarization. AI hallucination and nefarious bots are not the only sources.
A zealous quest for market dominance and ad revenues also squanders trust.
What can we do to earn it back to preserve our brand, cultivate customer trust, and restore civil discourse?
Former Inc. and FastCompany CEO Eric Schurenberg joined Lisa in the studio for this important conversation. He currently leads the Alliance for Trust in Media.
Episode 77 is packed with practical strategies to improve your search for the truth and cultivate wisdom, including:
* How to apply the Wisdom Pyramid in your daily decisions. (credit to Chip Conley from Episode 67)
* The three questions every leader needs to ask to verify information:
* Is this designed to trigger an emotional response?
* How likely could this be true?
* What if I pause before sharing it?
* The danger of “talking your book” – tooting a customer’s or partner’s horn without fully disclosing the nature of your relationship. (some analysts are shameless about this).
* How to design your news feed wisely, and Eric’s daily “truth training” habits.
* BONUS: fun pilot stories from Eric and Lisa (31:20).
A hearty THANK YOU to our superstar production team: Alex Connolly, 💫Marisa Cali and Bill Connolly - Digital Style Coach. This was made possible through the support of Peter Erickson - CEO of The Voice + AI conference.
SHOW BONUSES:
* CMOs Leading Innovation Conference (CLIC ’23) – details and registration here:
http://tinyurl.com/clic2023
* “The OnRamp to Market Leadership”Webinar – contains slides and more insights on setting AI priorities. Click here: https://fast.wistia.com/embed/medias/zp4238xbjs
* Prefer the show video? Here is the replay:https://www.linkedin.com/events/howmarketingcanbeanallyfortruth7109618647265939457/comments/
* Listen to Eric’s “In Reality” podcast: inreality.fm
* Don’t miss another episode. Register for our private “know ahead” list at themindfulmarketer.com.
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Sep 8, 2023
Generative AI: What Intentional CMOs Need to Know with Charlene Li
Generative AI: What CMOs Need to Know
📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li :
1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline.
Skip these habits and you fall into the hype cycle "just play with prompts" abyss.
That advice creates true time wasters in the efficiency era.
2. Intentional CMOs know how to fuel and reward innovation.
One of my marketing AI avatars is Karl Yeh. He is helping to lead a "science fair" at Benevity. The initial results are impressive.
3. Intentional CMOs know how to look for multiple potential business improvements using generative AI. (Jump to 31:00 for examples)
4. Prompt engineering can improve your critical thinking and communications skills.
Intentional CMOs excel at asking great questions--not having all the answers. Your AI tool resembles "a recent college grad that needs your explicit guidance." (Per Charlene). Before you submit your prompt, know what you want and be explicit.
A hearty THANK YOU to my superstar production team: Alex Connolly, 💫Marisa Cali and Bill Connolly - Digital Style Coach. This was made possible through the support of Peter Erickson - CEO of The Voice + AI conference.
ADDITIONAL BONUSES:
* CMOs Leading Innovation Conference (CLIC ’23) – details and registration here:
http://tinyurl.com/clic2023
* “The OnRamp to Market Leadership”Webinar – contains slides and more insights on setting AI priorities. Click here: https://fast.wistia.com/embed/medias/zp4238xbjs
* Prefer the show video? Here is the replay:https://lnkd.in/eRihCZZB
* Follow Charlene Li at charleneli.com.
* “AI and ChatGPT: Top Questions for Boards” – Directors & Boards Magazine:
https://www.directorsandboards.com/board-issues/ai/ai-and-chatgpt-top-questions-for-boards-to-consider/
P.S. See you on October 6 with former CEO of Mansueto Ventures and Inc. Magazine, Eric Schurenberg. Message me for the link: lisa@lisanirell.com.
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Aug 7, 2023
Episode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova
Episode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova
“The fastest way to get customers to love your brand is to get employees to love their job."
In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable.
We welcomed Salesforce’s Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4,000 executives forms a strong foundation for this session, and her newest book.
Show highlights include:
* What EX means? “a method to design and deliver simple and personalized employee experiences that feel unique to our company-- in an effort to drive better business outcomes.”
* The distinction between HR and EX – and why EX is NOT job #1 of your HR team.
* The smart move behind “One Stupid Thing:” How a Vancouver-based unicorn CEO drove higher valuation and team engagement scores.
* Simple strategies to overcome low technology adoption rates (hovering 24%)
* Tiffani’s favorite metrics to align EX and CX
To celebrate our 75th show, we gave away copies of her newest book,” The Experience Mindset."
Congratulations to our winners - Kristin Mitra and David Lopez.
Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali.
LIKE OUR SHOW? Please leave us a 5 star review on Apple Podcast. We love our loyal listeners!
P.S. Don’t miss a future show – register for our private “know ahead” list at themindfulmarketer.com
SHOW NOTES AND BONUSES:
* CMOs Leading Innovation Conference (CLIC ’23) – our 7th cohort gathers Nov. 2-3 in Nashville, TN USA. Details/registration here:Tinyurl.com/clic2023
* HBR article: This includes key insights on the revenue upside potential from aligning EX and CX initiatives: https://hbr.org/2022/03/research-how-employee-experience-impacts-your-bottom-line
* LinkedIn Live Replay with Tiffani & Lisa (36 minutes):https://www.linkedin.com/events/cxandex-themarketer-smagicformu7087413132049965056/comments/
* The Experience Mindset order link:https://tinyurl.com/tiffaniexperience
* Episode 76: “Ask Me Anything!” Send your customer, career, or marketing strategy questions to lisa@lisanirell.comwith “AMA September 1 question” in the Subject line. We will send you the invitation link (free).
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