“Brand ROI for Marketing Skeptics” with Katie Hollar and Michael Oliver
Play • 37 min

Welcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed.

During Episode 71 - "Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver --you will hear:


  • How to pick the right set of metrics for your current growth stage (explore vs. exploit mode)
  • Ways AI can help you engage customers in the branding process (a time saver!)
  • How Katie and the team use their website as a "brand home base"
  • The correlation between store visits, sales results and brand repute at BMW Canada


Don’t miss a future show – register for our private “know ahead” list at themindfulmarketer.com


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