Leading Marketing During a Downturn
Play • 29 min

Leading marketing during a downturn takes guts and grit. Your board expects more predictable results while your customers keep changing buying habits and brands. Branding falls out of favor while demand gen grabs more attention. Teams become more stressed and disengaged. What can you do to minimize the drudgery of a downturn? Hear what Lisa’s best clients are doing to navigate these uncertain market conditions

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