Answering Tough CMO Questions
Play • 36 min

As we’re still in the midst of hybrid work, making a real mark for people who need to come together, innovate, and solve problems does come with some sense of isolation. In this experimental program of Ask Me Anything, I invited everyone to drop their burning questions so we may interact in this valuable exchange.

Watch my latest life stream as I go in-depth with your chosen topics and my advice on what it takes to be a mindful marketer.

▶️ Ask Me Anything! Tackling Tough CMO Questions:

Some key takeaways include: 

✔️ Marketing has become the dumping ground for new projects and assignments. Prove the value of marketing. Demonstrate that what you do is fuel for healthy growth.

✔️ Know the three methods of communicating for service level agreements:

  • Asynchronous channels
  • Virtual channels
  • In-person meetings and communications channels

✔️ As you fulfill your commitments, ask yourself:

  • How are you going to communicate?
  • Who’s going to own those communication channels?
  • How frequently will they be updated?


Seriously consider these pointers as you demonstrate or revamp how you define your value in your organization.


Listen to the replay on Stitcher.


✔️ Quickly improve your street credibility as a new CMO. Go on a listening tour. Make sure a significant portion of your time is split between customer visits and stakeholder visits. Also, look for low-hanging fruit. Get to the root cause of persistent issues.


✔️The 3 places you can invest your time as a leader:

  • Spinning your cycles and fixing yesterday’s problems
  • Inbox management
  • Designing the future

The goal is to address chronic issues as swiftly as possible and establish your credibility as a conscious person capable of spotting ignored challenges and opportunities.

✔️Build a service level agreement. Avoid getting things piled on your plate by listing seven key questions and your points of contact within the organization and within the sales department.


✔️Start with a key set of initiatives. Set clear marketing goals and plan initiatives that move the needle towards them. Also, be prepared on what to do if the goals aren’t met.


Watch the replay on LinkedIn.

How would you rate the quality of your current brand experience? Drop me a note; I’d love to hear.

Listen to the replay on Stitcher.


Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs build stronger companies and better lives. Download your CMO growth planning and leadership development bonuses at You will also join the "know ahead" list for our upcoming Life Streams.


Do something NEW in 2022—for your career and your personal growth. If you are feeling isolated, consider applying to the Marketing Growth Leaders. It's a collection of some of the country's top marketing leaders that have taken us ten years to cultivate. Learn more here.

Copyright 2021, Lisa Nirell. All rights reserved.

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