Episode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova
“The fastest way to get customers to love your brand is to get employees to love their job."
In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable.
We welcomed Salesforce’s Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4,000 executives forms a strong foundation for this session, and her newest book.
Show highlights include:
To celebrate our 75th show, we gave away copies of her newest book,” The Experience Mindset."
Congratulations to our winners - Kristin Mitra and David Lopez.
Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali.
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SHOW NOTES AND BONUSES: