Episode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova
“The fastest way to get customers to love your brand is to get employees to love their job."
In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable.
We welcomed Salesforce’s Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4,000 executives forms a strong foundation for this session, and her newest book.
Show highlights include:
- What EX means? “a method to design and deliver simple and personalized employee experiences that feel unique to our company-- in an effort to drive better business outcomes.”
- The distinction between HR and EX – and why EX is NOT job #1 of your HR team.
- The smart move behind “One Stupid Thing:” How a Vancouver-based unicorn CEO drove higher valuation and team engagement scores.
- Simple strategies to overcome low technology adoption rates (hovering 24%)
- Tiffani’s favorite metrics to align EX and CX
To celebrate our 75th show, we gave away copies of her newest book,” The Experience Mindset."
Congratulations to our winners - Kristin Mitra and David Lopez.
Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali.
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SHOW NOTES AND BONUSES:
- CMOs Leading Innovation Conference (CLIC ’23) – our 7th cohort gathers Nov. 2-3 in Nashville, TN USA. Details/registration here:Tinyurl.com/clic2023
- HBR article: This includes key insights on the revenue upside potential from aligning EX and CX initiatives: https://hbr.org/2022/03/research-how-employee-experience-impacts-your-bottom-line
- LinkedIn Live Replay with Tiffani & Lisa (36 minutes):https://www.linkedin.com/events/cxandex-themarketer-smagicformu7087413132049965056/comments/
- The Experience Mindset order link:https://tinyurl.com/tiffaniexperience
- Episode 76: “Ask Me Anything!” Send your customer, career, or marketing strategy questions to lisa@lisanirell.comwith “AMA September 1 question” in the Subject line. We will send you the invitation link (free).